The  real  estate  market  is  constantly  changing  due  to  shifts  in  demand  and  the  rise  of  new technologies. Innovations emerge at a relentless pace, and the timeframe for exploiting already established  value  is  reduced.  Commercial  real  estate  firms  must  therefore  be  able  to  exploit established  products  while,  at  the  same  time,  exploring  innovations.  The  ability  to  manage these opposing forces is called ambidexterity. Organisational ambidexterity is a well-explored area  in  the  academic  literature,  withnumerous  theories  regarding  how  to  achieve  it  most suitably. Wofford, Wyman and Starr (2020) present the paradox map that allegedly provides a practical visual focus for teams considering the short and long-term targets and change for the business. This paradox map has not been tested empirically. Thus, this master’s thesis explores the paradox management approach and thereby contributes to the gap in the academic literature. The  study  has  been  conducted  with  a  qualitative  research  approach.  The  collected  data consisted  of  semi-structured  interviews  and a document  analysis. Theinterviews  were  held with  respondents  from  five  different  commercial  real  estate  owners  and  a  total  of  nine interviews  were  conducted.  The  document  analysis  was  performed  by  studying  all firms’annual  reports  and  one  firm's  website  to  complement  the  respondent's  answers.The  results from the empirical study were analysed thematically with a deductive approach based on the theoretical framework on the paradox map. The  study concludes  that  the  six  sub-paradoxes  in  the  paradox  map  are  most  relevant  when organisations make decisions since they evidently influence decisions regarding innovations. It is also concluded that the commercial real estate owners are ambidextrous according to the innovation   paradox   of   exploit   and   explore.   Thus,   since   the   allegedly   ambidextrous organisations  proved  to  be  ambidextrous  according  to  the  innovation  paradox,  it  is  also concluded that the framework is applicable in practice.