Adventure sport participation numbers have significantly increased over the period of the past ten years; it has been suggested that the emergence of an experience economy, where experiences have more value than possessions, could be a key factor for this increase. Motivations for taking part in an adventure sport activity varies between participants, and perhaps even more so than those motivations that were expressed by participants’ pre-experience economy. There are a number of theories about increased participant numbers; for example, the type of demographic, how they approach participation, and approximate suggestions of how the trend for experiences rather than possessions will evolve in the future. However, there is little that explores the experiences of these newer participants, how they behave, and how they are being received by the adventure sport industry. Additionally, there is no evidence to suggest a definite understanding of the needs and requirements of these participants, nor has an investigation been conducted to measure how well the industry is meeting these. Likewise, the potential to adapt existing provision, to expose untapped opportunities, appears unconsidered, and therefore may have benefit for both providers and participants. This study took its lead from using a process of problematization, whereby the problem is explored, identified and defined by the designer(s), rather than presented to them to solve. Using this approach, a hybrid methodologies model was designed and tested to explore the perceptions and experiences of adventure sport participants, to identify any changes that may be occurring as a result of the experience economy and increased numbers of participants taking up an adventure sport activity. Immersive ethnographic and qualitative methods were implemented to better understand identified changes and issues, and quantitative methods were used to elaborate on, confirm and validate the findings. By doing this it was also possible to establish the efficacy of taking a lived experience approach to identifying and exploring emergent and currently unaddressed issues. The study identified three key themes of interest to adventure sport participants: provision of information, ability to accurately assess skill level and participate safely, and being a part of the adventure sport community. These emerging themes were problematizated, validated, and a process of co-design and ideation was used to establish and suggest a solution that could be implemented by the industry to solve the identified issues. This study highlights the potential of using lived experiences to identify a problem, and employs new mixed methodologies to develop a better understanding of critical factors occurring within a specific industry and its associated communities. The study uses this knowledge to generate a designed solution. The theories and methods discussed by the study have transferable values, and could be used within a wide range of other subject areas, being especially useful when a hypothesis proves difficult to identify and define at the outset of a study.

I det här kandidatarbetet har jag valt att undersöka hur man kan förnya erfarna bilisters körkunskaper som har kört bil i 30-40 år genom en anpassad E-learning applikation. Mitt mål är att förnya erfarna bilisters körkunskaper, så de får lära sig uppdaterade regler, vägmärken och körsätt. Detta för att förbättra trafikmiljön. För att kunna undersöka problemområdet skapade jag en lärplattform tillsammans med erfarna bilister där jag använder mig av körkortsregler, vägmärken, filmklipp och frågesport för att testa deras kunskaper. Genom att lysa upp dem viktiga aspekterna i de nya reglerna och körsättet samt få erfarna bilister att testa sina kunskaper på ett roande sätt via körkorts frågesporten får man användarna att förnya sina kunskaper  via deras nyfikenhet till ny information som har hänt 30-40 år senare efter dem tagit körkort. / In this bachelor thesis I have chosen to investigate how you can renew experienced drivers driving skills that have been driving for 30-40 years through a customized e-learning application. My goal is to renew the drivers driving skills as they learn the new rules , road signs and driving style to improve the traffic environment . In order to investigate the problem area , I created a learning platform with experienced drivers, where I use driving rules , road signs , movie clips and quizzes to test their knowledge. By highlighting the important aspects of the new rules and driving style, as well as getting experienced drivers to test their skills in a entertaining way, through driving license quizzes,   users will be able to renew their skills through their curiosity to new information that happened after 30-40 years  later they have taken a driving license.