This dissertation presents a practical theological evaluation of Bible study materials which incorporate the video medium as part of their package. I begin by establishing a focus of practical theology which emphasises the importance of the development of an active reflective sojourning of the practical theologian. I conclude that: <ul> Practical theology is concerned with establishing and cultivating the rhythm of action and reflection within the experience of the Christian community of faith. This is a process of listening to the Word of God and discerning to address the community of faith through proposing change, with all these tasks operating within a current context of the Christian faith and for the purpose of maintaining and perfecting the Christian community.</ul> Following this, I present the established rhythm of action and reflection by drawing on a narrative of my experience and arrive at a perceived problem with the current development of Bible study materials that incorporate the video medium. The following thesis is proposed: <ul> The Church has a responsibility to train and equip believers within the context of the relational community interacting with the Word of God so the community may grow in discernment and maturity. The Church has, and continues, to utilise different media to provide teaching and training on a mass scale. The current products being developed as Bible study materials (especially those incorporating the video medium) are failing to meet this responsibility.</ul> From this position the study then presents a continuing sojourning through a theoretical and empirical investigation to explore the validity of the thesis and cultivate further my active reflection. The theoretical investigation provides three complimentary perspectives for evaluation: Cultural Value Systems; Communication Theories; and Pedagogical Approaches. The empirical exploration includes a Qualitative Document Analysis of the Bible Study Products which is supplemented by Qualitative Interviews of small group leaders from a local church setting. In conclusion, the thesis is re-evaluated against the outcomes of the study and a proposed change is presented for the purpose of maintaining and perfecting the Christian community. This draws attention to the tension between established cultures and the introduction of new technologies; the importance of a production focussed informed by a theology of small groups; the need for new media to be continually evaluated in their utilisation; and the need to recognise the dominant ‘message’ communicated by the combination of content and the medium. A closing narrative reflection of my experience is also included to illustrate the ongoing cultivation of the rhythm of action and reflection which this study has encouraged. Copyright / Dissertation (MA(Theol))--University of Pretoria, 2013. / Practical Theology / unrestricted