The primary aim of the investigation was to explore the entrepreneurship intent (EI) of South African TVET students by applying the Theory of Planned Behaviour (TPB). Additional factors (demographics, community valuation, prior exposure to entrepreneurship and COVID-19 perceptions) were included as control variables within the model to assess the utility of the TPB. Student participants (N = 128) completed an online survey administered through two institutions in the Western Cape and made available by a Facebook link. The application of the TPB model scales was strongly supported by the results of the exploratory factor analyses (EFA) conducted as well as reliability analyses. Regression analyses indicated that the Theory of Planned Behaviour explained approximately 80% of the variance in entrepreneurial intention (p < .001). However, only attitudes were a significant determinant of entrepreneurial intention, whereas subjective norms and perceived behavioural control were not significant determinants of EI. Moreover, the control variables (demographic factors, community valuation, prior exposure to entrepreneurship) did not explain significant variance in EI, with the exception of COVID-19 perception, which was a significant determinant (β = .259, t = 3.159, p < .05). Hayes (2018) PROCESS macro was thereby used to investigate the moderation effect of COVID-19 perceptions, which were found to significantly moderate the relationship between perceived behavioural control and entrepreneurial intention. The contributions of the investigation are discussed and recommendations for future research are presented.

This study aimed to investigate the behaviour of lecture attendance amongst undergraduate students at the University of Cape Town (UCT) by applying the Theory of Planned Behaviour (TPB). A total of 169 respondents completed either a hard copy or online survey whilst meeting the inclusion criteria. The sample consisted of students from a first-year mathematics course (which had compulsory lecture attendance for registered students) and from a first-year organisational psychology course (which had voluntary lecture attendance for registered students). The study aimed to broaden the limited knowledge which exists around the perceptions of students regarding lecture attendance specifically in a South African context. Confirmatory Factor Analysis, Exploratory Factor Analysis and reliability analyses strongly supported the application of the TPB model scales and role-identity scale. Regression analysis showed that only attitudes help to predict intention towards lecture attendance behaviour where subjective norms, perceived behavioural control and role-identity were not significant predictors. Intentions were also seen to be highly correlated to actual attendance behaviour as well as helping to predict actual attendance behaviour. Actual behavioural control (ABC) was not seen as a moderator between intention and actual lecture attendance. Practical and theoretical implications were discussed. The information generated by this study can be used to further understand the occurrence of, and students’ perceptions of lecture attendance.

Internships provide students with the unique opportunity to experience what working for a particular organisation will entail, while simultaneously giving the organisation a chance to evaluate the students' work capabilities and cultural fit before offering them a full-time employment contract. As a result, internships have necessitated deeper understanding, from researchers and employers alike, of what impacts intern conversion rates within host organisations. Drawing on the Theory of Planned Behaviour (TPB) (Ajzen, 1991) this study explored the intention toward conversion into full-time employment within host organisations of the South African intern. The study employed a quantitative design to test the hypotheses that behavioural beliefs (attitudinal beliefs, subjective normative beliefs, and perceived behavioural control beliefs) would influence the intention to convert. A total of 210 respondents completed an online survey. The sample consisted of interns from three South African organisations. Confirmatory Factor Analysis (CFA) of the measurement and structural models found that the hypothesised models fit the data moderately well. Results of the regression analysis showed that both attitudes and subjective norms were significant in determining intention towards converting into full-time employment, however, perceived behavioural control and perceptions of COVID-19 were not significant determinants of conversion behaviour. The study makes three contributions to the literature. First, TPB can be a useful framework to explain interns' intention to convert. Second, the utility of the TPB framework for conversion intentions was established. Third, this study contributes to limited research on the topic and the findings call for longer-term research on intern conversion in the South African context with larger sample groups.

Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. Many have the intention of buying sustainable products, but fewer actually buy sustainable products causing an attitude behaviour gap. This study aims to investigate the relation between green marketing and consumer decision making. Diving deeper into the grocery sector as well as the clothing sector the study examines the differences regarding the matter of green marketing and consumer decision-making.  With a theoretical starting point in the Theory of Planned Behaviour as well as green marketing, this quantitative study shows that green marketing has an effect on a consumer’s perceived behavioural control which in turn has an effect on the intention. However, the study also states that there is a gap between the intention of buying sustainable products, influenced by attitude, subjective norm and perceived behavioural control, and the actual behaviour to buy sustainably. The study finds a moderately strong correlation between perceived behavioural control and green marketing. Further on, the study also notices a difference between the two sectors, where consumers are reached as well as affected by green marketing to a higher extent within the grocery sector than in the clothing sector.

The quantity and variety of product information available online today has increased significantly in recent years. This situation has exacerbated user information overload perceptions and made it difficult for online shoppers to choose between various online products and services. This is especially true for older adults, who typically have limitations in cognitive abilities due to the natural aging process and, as such, may perceive additional difficulties processing large amounts of information online. In response, Recommendation Agents (RAs) have become popular as decision support tools for online consumers in general, and older adults in particular. However, in the information systems literature, there is a lack of understanding regarding the design of RAs to suit the needs of different segments of the population, including older adults. Grounded in the theory of planned behaviour, and the “aging and IS adoption” literatures, this study investigates the impact of cognitive age and RA comprehensiveness on user perceptions towards the complexity of the input and output stages of an RA, and their subsequent impact on the antecedents of a user’s intention to utilize the RA for online shopping. This experimental study finds that: (i) an individual’s cognitive age significantly increases perceived RA input and output complexity perceptions; (ii) higher levels of RA comprehensiveness increases a user’s RA input and output complexity perceptions significantly; (iii) RA output complexity plays a more critical role than RA input complexity in shaping user perceptions of the overall complexity of an RA; and, (iv) increased levels of RA comprehensiveness increases individual perceptions of RA usefulness. Additionally, and as expected, cognitive age moderates the relationship between RA comprehensiveness and input/output complexity such that the effect is stronger for older adults. Surprisingly, however, cognitive age also moderates the relationship between RA comprehensiveness and perceived RA usefulness such that it is stronger for older adults. Theoretically, this study helps us to better understand how different levels of RA comprehensiveness, in terms of both the input and output stages of the RA operation, impact the intention of users of different cognitive ages to use online RAs. For practitioners, the results highlight the importance of customizing the design of RAs, in both their input and output stages, for consumers with different cognitive ages. / Thesis / Doctor of Philosophy (PhD)

The aim of this study was to identify factors affecting facility-based delivery with the purpose of developing a framework for the promotion of facility-based delivery among women living in rural Ethiopia. Explanatory mixed methods design, comprising of four phases-the descriptive (quantitative), explorative (qualitative), meta-inference and development phases was employed. The quantitative phase was conducted first using a structured questionnaire to identify the variables influencing facility-based delivery care seeking behaviour. A sample of 389 responses were used for data analysis using Structural Equation Modeling. The quantitative phase conducted next to explain the determinants that contributed to influencing facility-based delivery care seeking behaviour. Sixteen participants who were involved the first phase were involved in the follow-up second phase. As illustrated by the results of the study, the majority of women in the study areas continued to deliver at home, putting themselves at risk of dying from pregnancy related causes. As highlighted by the key findings from the quantitative and qualitative data of this study, the most influential factors in predicting and explaining delivery care seeking behaviour are response efficacy, attitude, subjective norm, and perceived behavioural control which are shaped by mothers’ confidence in the outcome, quality of care, interpersonal relations with family members, willingness to conform, access to services, and their decision making power. The way these findings emphasized the factors attitude, subjective norm and perceived behavioural control were consistent with the Theory of Planned Behaviour, while the significance of response efficacy was in line with Protection Motivation Theory. The study developed a framework to help promote facility-based delivery among mothers living in rural Ethiopia. / Health Studies / D. Litt. et Phil. (Health Studies)

This study applied the theory of reasoned action (TRA) and its extension, the theory of planned behaviour (TPB) to the design of a workplace HIV/AIDS health promotion programme. The purpose of the study was to determine if the variables of the TRA and TPB would predict intentions to change HIV/AIDS health behaviour, whether a theory-based intervention would result in health behaviour change over time and if there would be any significant health behaviour differences among participants who received a theory-based intervention and those who received an information-only intervention. In a longitudinal, quasi-experimental study, 170 government employees were divided into two groups. One group comprised 92 employees who participated in a HIV/AIDS health promotion workshop based on the theories of reasoned action and planned behaviour. The other group comprised 78 employees who took part in an educational information session about HIV and AIDS. An elicitation study was conducted with a sample of 38 employees from the research population two months prior to the commencement of the study. The findings of the elicitation study informed the design of research questionnaires and an intervention workshop. Both groups of participants (theory-based workshop and information-only workshop) were measured on HIV/AIDS health behaviour intentions and HIV/AIDS health behaviour (condom use, seeking HIV testing and monogamy) across three measurement periods over a six month period. The results of the study showed that the combined theoretical variables predicted intentions to use condoms and to seek HIV testing, with attitudes having the main effect on intentions. There was, however, no significant health behaviour change across the three measurement periods. There were also no health behaviour differences between the two intervention conditions at one month and six months post-intervention. The study concludes that the intervention based on the theories of reasoned action and planned behaviour did not produce health behaviour change. The study also identified barriers to AIDS health behaviour in the South African context that the theories of reasoned action and planned behaviour cannot explain. Ways in which the theories of reasoned action and planned behaviour can be adapted to HIV/AIDS education in collectivist cultures are proposed. / Psychology / Thesis (D. Phil. (Psychology))

Ghana subscribed to the global target of reaching at least 50% of exclusive breastfeeding in the first six months of birth by the year 2030. Policies and programmes to promote exclusive breastfeeding have been formulated and implemented in the country. In spite of these efforts, existing evidence showed that the rate of exclusive breastfeeding in the first six months post-delivery has been declining over the past decade. It was therefore important to understand behavioural factors that influence exclusive breastfeeding among teenage-mothers and propose a behavioural conceptual model based on the understanding of exclusive breastfeeding from the perspective of the teenage-mothers and their social environments. The study was conducted in three phases using multistrand mixed methods within the pragmatism philosophical framework. The Theory of Planned Behaviour and the six steps framework for developing models to address public health issues were used as frameworks in the study. In the first phase, the researcher used qualitative exploratory descriptive design to gain an understanding of the behavioural determinants of exclusive breastfeeding from the perspective of teenagers aged between 13 - 19 years attending antenatal care services at public facilities. Data were generated through focus group discussions and analysed using Group-level thematic and content analysis. In the second phase, longitudinal descriptive correlational designs were used to establish the relationships between the exclusive breastfeeding intentions during the prenatal period and actual breastfeeding practices at six months post-delivery. Structured questionnaires were used to collect data during the last visit of antenatal care visits and six months post-delivery. Data generated were analysed through descriptive inferential statistics. In the last phase, the researcher used meta-inferences to identify the key concepts of conceptual model from the integrated qualitative and quantitative results. Theoretical triangulations were used to define and establish relationships between the concepts and to structure the conceptual model. The integrated results of the two phases of the study showed that exclusive breastfeeding practices among teenage-mothers within the social context of Ghana are determined by certain personal and social related behavioural factors. The approval of the exclusive breastfeeding practice by the teenagers’ mothers and nurses/midwives’ capabilities to provide effective breastfeeding education were the strongest determinants of exclusive breastfeeding up to six months among teenage-mothers in Ghana. From these results, the researcher proposed an integrated behavioural conceptual model that provides an understanding of exclusive breastfeeding practice and the process of promoting exclusive breastfeeding among teenage-mothers in the social context of Ghana. The findings of this study have implications for public health policy-makers, health services managers, health sciences education and further research. / Health Studies / D. Lit. et Phil. (Health Studies)

This study applied the theory of reasoned action (TRA) and its extension, the theory of planned behaviour (TPB) to the design of a workplace HIV/AIDS health promotion programme. The purpose of the study was to determine if the variables of the TRA and TPB would predict intentions to change HIV/AIDS health behaviour, whether a theory-based intervention would result in health behaviour change over time and if there would be any significant health behaviour differences among participants who received a theory-based intervention and those who received an information-only intervention. In a longitudinal, quasi-experimental study, 170 government employees were divided into two groups. One group comprised 92 employees who participated in a HIV/AIDS health promotion workshop based on the theories of reasoned action and planned behaviour. The other group comprised 78 employees who took part in an educational information session about HIV and AIDS. An elicitation study was conducted with a sample of 38 employees from the research population two months prior to the commencement of the study. The findings of the elicitation study informed the design of research questionnaires and an intervention workshop. Both groups of participants (theory-based workshop and information-only workshop) were measured on HIV/AIDS health behaviour intentions and HIV/AIDS health behaviour (condom use, seeking HIV testing and monogamy) across three measurement periods over a six month period. The results of the study showed that the combined theoretical variables predicted intentions to use condoms and to seek HIV testing, with attitudes having the main effect on intentions. There was, however, no significant health behaviour change across the three measurement periods. There were also no health behaviour differences between the two intervention conditions at one month and six months post-intervention. The study concludes that the intervention based on the theories of reasoned action and planned behaviour did not produce health behaviour change. The study also identified barriers to AIDS health behaviour in the South African context that the theories of reasoned action and planned behaviour cannot explain. Ways in which the theories of reasoned action and planned behaviour can be adapted to HIV/AIDS education in collectivist cultures are proposed. / Psychology / Thesis (D. Phil. (Psychology))

With recent advances in technology, distance education has seen a move towards online and e-learning programmes and courses. However, many students in South Africa have limited access to computer technology and/or the Internet resources necessary for online learning. Worldwide trends have recently seen a growing emphasis on the use of mobile technology for learning purposes. High mobile penetration rates in South Africa means that mobile learning can potentially overcome many of the challenges associated with distanceand online learning. This research therefore aimed to explore adult distance education students’ mobile learning readiness in the South African context. Specifically, this study examined the influence of mobile learning self-efficacy, locus of control, subjective norm, perceived usefulness, perceived ease of use, perceived behavioural control and attitude towards mobile learning on students’ behavioural intention to adopt mobile learning. In order to test a model predicting students’ behavioural intention, the conceptual framework guiding the investigation combined the Technology Acceptance Model (TAM) and the Theory of the investigation combined the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) and extended the model to include locus of control and mobile learning self-efficacy. A sample of 1070 students from a private higher education institution in South Africa participated in this study. Data were collected using an online survey questionnaire. Multiple regression analysis indicated that perceived ease of use contributed most significantly to behavioural intention to adopt mobile learning, followed by attitude towards mobile learning, subjective norm, perceived usefulness, perceived behavioural control and locus of control. Mobile learning self-efficacy did not significantly influence behavioural intention to adopt mobile learning. Overall, the model accounted for 44.8% of the variance in behavioural intention to adopt mobile learning. Significant differences in age, gender, race and household income existed with regard to several of the psychological constructs hypothesised to influence behavioural intention to adopt mobile learning. 4 Structural equation modelling was used to examine the fit between the data and the proposed model. The chi square goodness for fit test and the RMSEA indicated poor fit between data and model. Considering the sensitivity of the chi square statistic for sample size and the negative influence of too many variables and relationships on the RMSEA, a variety of alternative fit indices that are less dependent on the sample size and distribution were used to examine model fit. The GFI, AGFI, NFI and CFI all exceeded their respective acceptable levels, indicating a good fit with the data. / Psychology / M.A. (Psychology)