In the internship proposal submitted prior to the active internship, the area of emphasis was specified as being in the Marketing Department at the Saenger Performing Arts Center. The primary objective set forth for the intern was to act as advertising representative for Playbill -- the company under contract with the Saenger that produces and publishes the program for all of the subscription events -- and to devise a marketing strategy targeted at increasing and soliciting greater participation of businesses in program advertising. Additionally, the intern proposed to investigate the possibility of including other arts organizations in a unified effort to most profitably utilize the services of Playbill. Tasks that would accompany this effort would include public relations with advertising agencies, direct communication with representatives from Playbill, and continual interaction with the press agents of the production companies. A secondary objective of the initial internship proposal set forth the intern's involvement with the ongoing, in-house marketing effort. This was to have encompassed participation in the group sales campaign and the corporate sponsorship campaign.

The following report describes the activities and outcomes of a fourteen-week internship in the fall of 2004 in the Marketing, Booking & Special Events and Group & Corporate Sales Departments of the Saenger Theatre. The first section contains an organizational profile. The second is a detailed description of the internship. The third section is an analysis of the internal and external problems within the organization. The fourth is an explanation of the Best Practices found within the organization and any recommendations for the resolution of challenges. The conclusion of the report contains a discussion of the short and long term effects of the intern's contributions to the organization.

Revolving Scenarios is an arts-performing center located in San Juan, Puerto Rico, intended to hold different cultural / theatrical and social events. The project is presented as a sequence of acts or events that directs the observer through its different spaces. Revolving scenarios becomes a performing piece which tries to recreate a monumental and dramatic architectural spectacle in itself. It is a play performing in the landscape where the visitors / spectators become the leading actor. Due to the nature of the building's geometry and location (inspired by the site's curvilinear lines and the nautilus shell), the project continuously provides multiple opportunities for scenic tropes from the indoor / outdoors. Therefore, views revolve around the landscape, different theatre halls which continuously change and revolve around the theatrical spectacles. As humans, we constantly move and live among scenarios that continuously change, evolve and revolve around ordinary life. The performing arts center becomes a microcosm of the macrocosmic everyday performances occurring in Puerto Rico. The performing piece allows us to expand our vision, vision of the worldâ ¦our worldviews. The thesis allowed discovering poetic architectural views revolving around the theatre, the arts and culture which are constantly changing and evolving along time. / Master of Architecture

This thesis is focused on the management part of the American and Taiwan university arts center.

Indiana University-Purdue University Indianapolis (IUPUI) / Performing arts centers have been touted as a strategy for revitalizing downtowns by increasing activities that bring in residents with higher incomes, tourists, arts employees, educated workers, and housing. Despite their popularity, civic leaders have encountered complexity in these projects, from financial challenges, to delayed openings and operating deficits. Previous downtown studies examine public facilities, such as stadiums and cultural institutions, through essays, surveys, case studies, or by quantifying transactions exchanged between the public and the facility. This dissertation focuses solely on performing arts centers, excluding all other forms of public facilities and cultural venues, by examining self-collected data on literature-based characteristics of 218 downtowns with and without performing arts centers, all over a seven-year period of time. It was hypothesized that the presence of a performing arts center would contribute to increases in the values of all downtown revitalization characteristics, and community characteristics, as well as organizational attributes of the performing arts center itself (age, size, and revenue types) would in turn, increase the values of the overall health of the performing arts center. Through the use of multiple linear regressions, this research shows that performing arts centers can play a role in revitalizing downtowns. This research also shows that a single characteristic is not solely responsible for revitalizing downtowns; rather, the increased vitality results from a confluence of the characteristics. Endogeneity tests show that a performing arts center is less likely to enter a deserted downtown bereft of vitality. Instead, performing arts centers serve as harbingers of revitalization, confirming the presence of downtown vitality, before they proceed to activate vitality further. Finally, through the use of binary logistic regressions, community characteristics are identified in order to determine the conditions of downtowns that would be most equipped to open a performing arts center, as compared with downtowns that could not.