.The research attempts to probe into the victory factors of the basic level public position election of 1994 to 2005 from the specific case upon Gao-Shu Township, Ping-Tung County . Briefly, the research purpose of this paper is to discuss the relations among the six-factors of election victory, such as the superiority of the candidate and the incumbent, the election strategy, personal performance, the structure of people from different provincial origins, the Party and the civic organizations, local factions. And further it probes into the interactive relation between the six-factors and the electors, and the relation between the final actual voting-decision for the candidate whom the electors support. From the research result, it discovers that personal performance and image of the candidate account for the important part of the election victory factors.

Master thesis is performed on 120 pages (format А4, the font type Times New Roman, font size 14, interlining 1.5). Number of tables – 15 (excluding attachments). Number of figures – 66 (excluding attachments). Master Thesis consists in Introduction, Three Chapters, Conclusion, Bibliography, Appendixes. In the theoretical part are presented the basic concepts, the evolution of the concept, characteristics, factors, nature and relations with other variables. In the practical part are analyzed the general characteristics of company research and personnel, the analysis of organizational climate, individual work performance, also the knowledge of the members about the topic of performance. Based on the results obtained it has made recommendations to get better organizational climate and personal performance, what will impact on the goals, the efficiency and obviously in the increase of profit to the company. In conclusion it can be observed that the results accept the hypothesis proposed, when the organizational climate is good, the performance is good and efficient. / Магистерская диссертация выполнена на 120 страницах (формат А4, шрифт Times New Roman, размер шрифта 14, флизелин 1.5). Количество таблиц – 15 (без вложений). Количество рисунков – 66 (без вложений). Магистерская диссертация состоит из введения, трех глав, заключения, списка литературы, приложений. В теоретической части представлены основные понятия, эволюция понятия, характеристики, факторы, природа и отношения с другими переменными. В практической части анализируются общие характеристики исследуемой компании и персонала, анализ организационного климата, индивидуальных показателей работы, а также знания участников о теме исследования. На основе полученных результатов были даны рекомендации по улучшению организационного климата и личной эффективности, что повлияет на достижение целей, эффективность и, очевидно, на увеличение прибыли компании. В заключение можно заметить, что результаты принимают предложенную гипотезу, когда организационный климат хороший, производительность хорошая и эффективная.