NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"personality congruence"" "subject:"personality congruent""

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Brand personality, congruency, and net promoter score: A university case study

Decker, Cole R. 27 April 2016 (has links)
No description available.
Marketing
Higher Education
Higher Education Administration
Business Administration
brand
brand personality
university branding
university marketing
marketing
NPS
net promoter score
personality congruency
congruency
attitude toward the ad
advertisement
content
pictures
case study
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