When the elections are getting closer, media starts to reports more frequently aboutpolitical parties, leaders and issues to enlighten the public. But the media changes just as time changes as well. Framing and entertainment/ advertising tends to be more common in political media in our time. Studies in media globalization and researches from the newest election in USA shows that the political media has become more personalized, which, according to some hasan effect on the public’s attitude or belief towards politics and leaders. In that very situation, I got interested in finding out if and how the political communication with personalization vs. party-orientated as leading question, has changed in Sweden and USA from the beginning of the millennium to 2016. As help, framing has been used to find entertainment, personalization and party-oriented terms in 200 news articles. The findings and conclusions are as following; the political medias have changed to a new agenda, with framing and entertainment setting political news in a new light and perspective.

This study explored how women involved in U.S. politics visually framed themselves on their Instagram pages. While recent research in political communications examined the use of Facebook and Twitter, few studies assessed Instagram's role in the game of politics. Guided by political and visual framing theories, a quantitative content analysis of Instagram posts (N = 1,947) from women involved in U.S. politics was conducted. This examination allowed for an exploration of how these public figures framed themselves on Instagram and the extent to which they shared personal content, despite their varied involvement in U.S. politics. Results showed that: both Democrat and Republican women shared political content more often than personal content; Instagram affords a visual-first emphasis for different political issues; and women most often framed themselves as the credible, ideal stateswoman, while still showcasing their personality. Implications for this study affirm Instagram as a legitimate political communications platform, despite its reputation as a food and travel haven.