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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

Versuch einer theoretischen Grundlegung des Beratungsprozesses

Hruschka, Erna. January 1969 (has links)
Habilitationsschrift--Universität Hohenheim (Landwirtschaftliche Hochschule). / Bibliography: p. [110]-123.

The effects of a persuasive presentation and group discussion on parental attitude in a youth sports camp parent conference

Mirabile, Nicholas Charles. January 2004 (has links)
Thesis (M.A.)--Marshall University, 2004. / Title from document title page. Document formatted into pages; contains vii, 107 p. Includes abstract. Includes bibliographical references (p. 68-71).

Two aspects of communicator intent and their effect on opinion

Hoffman, Brent Archie, January 1967 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1967. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Specificity, efficacy and fear appeal in a persuasive message

Tuckis, Robert Leslie, January 1967 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1967. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

The effect of action and inaction goals on the use of cognitive heuristics

Sollars, Christopher Mark. January 2010 (has links) (PDF)
Thesis (MS)--Montana State University--Bozeman, 2010. / Typescript. Chairperson, Graduate Committee: Ian M. Handley. Includes bibliographical references (leaves 54-56).

The application of a model of social influence theory to the study of the effects of source similarity and source expertise on persuasion in an advertising setting /

Swartz, Teresa Anne. January 1981 (has links)
Thesis (Ph. D.)--Ohio State University, 1981. / Includes bibliographical references (leaves 136-142). Available online via OhioLINK's ETD Center.

Evaluating attitudes of obesity and their change processes among student teachers and schoolteachers on the world wide web using the elaboration likelihood model /

Hague, Anne L., January 2003 (has links) (PDF)
Thesis (Ph. D.) in Food Science and Human Nutrition--University of Maine, 2003. / Includes vita. Includes bibliographical references (leaves 127-141).

Beyond salience : exploring the linkages between the agenda setting role of mass media and mass persuasion /

Kiousis, Spiro K., January 2000 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 2000. / Vita. Includes bibliographical references (leaves 212-229). Available also in a digital version from Dissertation Abstracts.

A qualitative examination of persuasive messages and ethical responsibility in the public relations industry

Hayes, Ryan L. January 2003 (has links)
Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains iv, 24 p. Includes abstract. Includes bibliographical references (p. 23-24).

An examination of persuasive financial communications

Winchel, Jennifer Lynn, 1973- 07 September 2012 (has links)
In this dissertation, I provide two essays that examine how parties in the financial communication process attempt to persuade other market participants. In the first essay, I provide a thought piece in which I accomplish two objectives. First, I explain how the financial communications process involves persuasion, which is defined as “any effort to modify an individual’s evaluations of people, objects or issues by the presentation of a message” (Petty and Cacioppo 1986, p. 25). The parties on which I focus are corporate managers, information intermediaries (hereafter, sell-side analysts), and investors. I describe the typical communications among the three dyads represented by these groups (e.g., managers-analysts, analysts- investors, etc.), and argue that it involves persuasion. Second, I introduce one persuasion theory--the persuasion knowledge model (PKM)--and explain how it can increase our understanding of the financial communications process. The PKM outlines additional factors beyond those suggested by economic theory--such as, topic knowledge, persuasion knowledge, and recipient (provider) knowledge--that influence the selection of and reaction to persuasion strategies in financial communications. In the second essay, I use two experiments to investigate one dyad--e.g., analysts-investors--in the communications process. Within these experiments, I examine one persuasion strategy that sell-side analysts might use to persuade investors. I test the hypothesis that including some negative argumentation in a favorable analyst report (e.g., two-sided argumentation) acts as a credibility enhancer and augments investor response to the positive arguments included in the report. I also examine whether this effect depends on how investors view one- and two-sided reports: separately or simultaneously. Experimental results show that two-sided argumentation influences credibility only when one- and two-sided reports are viewed simultaneously. Further, this credibility effect is moderated by the strength of the positive arguments, as credibility is enhanced only when the arguments are weak. In contrast, when one- and two-sided reports are viewed independently, two-sided argumentation does not enhance credibility. Rather, argument strength alone determines credibility, as well as the likelihood of investment. These results suggest that, under certain conditions, sell-side analysts can use attributes of accounting argumentation to enhance the credibility of their favorable research and generate trade. / text

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