En el presente trabajo de titulación se ha desarrollado un sistema gráfico informativo que incentive la prevención y la importancia de la vacunación contra la COVID-19 en el Perú, los materiales diseñados están dirigidos al usuario primario, los serumistas y a la audiencia que en esta oportunidad es la Comunidad Santa Clara del Ojeal, ubicada en la amazonía del país, la ciudad de Loreto. El trabajo está compuesto por tres partes, en la primera parte se encontrará la información recolectada respecto al sustento teórico relacionado al coronavirus y la vacunación contra la COVID-19 con la finalidad de promover la salud, difundir la información en los códigos visuales pertinentes y crear conciencia para dirigirlos a una toma de decisión consiente.En la segunda parte se detalla el proceso y desarrollo de las piezas gráficas que responden a las necesidades del usuario primario y la audiencia. Finalmente, en la última parte se presenta la validación de las piezas gráficas realizadas con los especialistas de salud y los usuarios. / In the following research paper, we are presenting an informative graphic system that encourages prevention and enhances the importance of Covid 19 vaccination in Peru. The materials that have been designed are oriented to the primary user, the serumist and the main audience, which in this case is the Santa Clara del Ojeal Community, located in the Amazonas region of the country, in the city of Loreto.The following investigation is structured in three parts, the first section will portray the recollected data regarding key information of the coronavirus and its vaccine, with the main objective of setting a framework and promoting health habits, share information in the adequate visual codes and build consciousness and sense of urgency regarding decision making.In the second section, we detail de process and development of the graphic designs directed to answer the needs of the primary user and target audience. Finally, the third section focuses on the validation of the graphic designs done by the health specialists and key user feedback / Trabajo de Suficiencia Profesional

Made available in DSpace on 2014-12-17T15:06:53Z (GMT). No. of bitstreams: 1 MiltonGR.pdf: 413442 bytes, checksum: b79036efd47b6cb0321d66bb2ce8bff8 (MD5) Previous issue date: 2006-09-08 / In this study, we analyzed the argumentative processes of written texts produced by UERN (Federal University of Rio Grande do Norte) vestibulandos : (students who apply for University Entrance Examinations in Brazil). It has as its corpus twenty compositions by such students. These compositions, collected in UFRN COMPERVE (Permanent Commission of vestibular examinations) and written in 2005 examination, were selected in a random way. The theoretical support is based on Perelman & Olbrechts-Tyteca (1999; 2002), Reboul (2004), Bakhtin (1992), Faraco (2003), Plat?o e Fiorim (2003) e Geraldi (1997), and other scholars. The work aimed to investigate how vestibulandos make use of argumentative techniques in order to construct their arguments in the vestibular examination. In the analysis of the corpus we considered that the used argumentative techniques, the relationship with the thesis, the sense effects students wanted to produce and the type of the required speech. It showed that in the, discourse construction of argumentative texts, students made use, with more frequency, of the following argumentative techniques: pragmatic arguments, arguments of the definition, comparison arguments, division arguments, example arguments, argument of the model and authority arguments as means to support their theses. However it was not carried out in a conventional way, reason why it leads us to believe that schools, as part of human activity, responsible for education and for the insert of learners in the literate world, have a fundamental role concerning the offer of conditions, so that, the teaching of Portuguese Language leads students to a systematic and explicit preparation of the knowledge, regarding the social and functions of the language, as well as of the strategies of the construction of argumentative texts. This can lead learners to develop communicative competence and to feel more confident when working with text production / Nesta disserta??o, analisamos os processos argumentativos do texto escrito de vestibulandos, tendo, como corpus, reda??es do Concurso Vestibular da UFRN (Universidade Federal do Rio Grande do Norte). Realizamos a an?lise em vinte reda??es, coletadas na Comiss?o Permanente de Vestibular (COMPERVE) no ano de 2005 e selecionadas de forma aleat?ria, tomando como suporte Perelman & Olbrechts- Tyteca (1999; 2002), Reboul (2004), Bakhtin (1992), Faraco (2003), Plat?o e Fiorim (2003) e Geraldi (1997), entre outros te?ricos. Objetivamos investigar como o vestibulando usa as t?cnicas argumentativas em raz?o da constru??o da argumenta??o na prova do vestibular. Na an?lise do corpus, consideramos as t?cnicas argumentativas empregadas, sua correla??o com a tese, os efeitos de sentido desejados pelos vestibulandos e o g?nero do discurso solicitado, e isso nos revelou que na constru??o discursiva do texto argumentativo os vestibulandos recorreram com mais freq??ncia as seguintes t?cnicas argumentativas: o argumento pragm?tico, o argumento da defini??o, o argumento de compara??o, o argumento da divis?o, o argumento pelo exemplo, o argumento pelo modelo e o argumento de autoridade como meios de prova da tese defendida, mas ainda de forma n?o convencional, raz?o pela qual nos leva a crer que a escola, enquanto esfera da atividade humana, respons?vel pela educa??o e inser??o do aprendiz no mundo letrado, tem um papel muito importante no que tange a criar condi??es para que o ensino de lingua portuguesa privilegie uma forma??o sistem?tica e expl?cita do conhecimento do funcionamento da l?ngua e, de igual modo, das estrat?gias de constru??o do texto argumentativo para que o aprendiz possa desenvolver a compet?ncia comunicativa e se sentir mais seguro no ato da produ??o textual