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Den här rapporten har undersökt hur den grekiska marknaden ser ut för ett företag som vill etablera sig och sin produkt på nämnda marknad. Rapportens Investeringskalkyl visar att om den grekiska befolkningen väljer att byta ut sitt befintliga uppvärmningssystem som består av olja och ersätter den med luftvärmepumpen Thermia Atec så kan de spara så mycket som upp till €2421.5 årligen. Med en engångskostnad för installation och maskin på €10 000  är investeringen räknad med en räntesats på 20 % insparad på cirka 10 år. De följande åren blir vid jämförelse med en oljepanna ren ekonomisk vinning. När även den grekiska regeringen har långt gångna planer på att införskaffa ett liknande ROT-avdrag för de greker som väljer att avveckla sin oljepanna och satsa på mer miljömässiga alternativ visar Thermia Värme AB att deras produkt har de ekonomiska aspekterna på sin sida istället för den redan befintliga oljan. Rapporten innehåller även en PESTLE-analys över den tilltänkta marknaden Grekland och en konkurrenskraftsanalys för att ge en överblick över hur attraktiv den tilltänkta marknaden man vill etablera sig på är. Genom PESTLE-analysen ser man att politikerna vill underlätta för utländska aktörer att etablera sig i Grekand, och speciellt om man är verksam inom den miljövänliga sektorn. Konkurrensanalysen tar bland annat upp hur stor köpkraft konsumenterna har vilken för tillfället är låg då konkurrensen på marknaden är låg. Samtliga analyser rapporten har behandlat får Grekland att framstå som en marknad med potential för en etablering.

This thesis is dedicated to the estimation of the potential of African continent for the automotive market entry. The work starts with the introduction of key internationalization, market assessment and market entry theories. Author then conducts a general analysis of automotive industry and evaluates the competitive forces that are shaping it nowadays. The research continues with the identification and evaluation of key drivers of Africa's future growth. Final practical part of the thesis is presented in the form of comparative study of four African countries: Egypt, Morocco, South Africa and Tunisia, that according to the author present the highest market potential for automotive in Africa. Country comparison and ranking is conducted by the application of PESTLE framework. In the end Egypt is identified as a preferred country and a list of recommendations on the automotive market entry strategy for Egypt is provided.

The aim of this thesis was to analyse business environment in Austria and to evaluate the possibilities for Czech entrepreneurs and Czech job applicants on this market. The business environment in Austria was analysed on the basis of PESTLE analysis. I have carried out a questionnaire survey for comparison of business and working environment. I have conducted two interviews in order to gain information about possibilities of consultancy for Czech entrepreneurs entering Austrian market. This thesis is intended for future entrepreneurs, who would like to enter the Austrian market and for people, who would like to be employed in Austria.

The aim of this thesis was to evaluate the Czech business environment, to determine its specifics, strengths and weaknesses including addition of the point of view of German investors. The method of situation analysis of the particular factors, which determine the business environment, with addition of the surveys of ČNOPK based on questionnaire examination, that are regularly done by this institution for several years, and of the individual interviews with the representatives of the firms of German investors or institutions acting in the field of German-Czech economic cooperation, was used to reach this aim. This thesis should be the source of information for the future entrepreneurs on the Czech market, above all for potential German investors.

The thesis examines business environment of New Zealand. The aim of the thesis is to conduct a situational analysis of the business environment through PESTLE analysis, which is necessary for successful market penetration and elimination of the related business risks. Another goal is to verify the hypothesis, that New Zealand business environment is perspective for Czech economic subjects. Possibilities of Czech subjects to be economically active on the local market will be analysed in the last chapter. The thesis should serve as a complex source of information for Czech businessmen, exporters and investors, who are or intend to be economically active in New Zealand.

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Urban Agriculture. Diploma Thesis. Brno 2016 Thesis is describing problematics of urban agriculture. Papers goal is to introduce the problematic of urban agriculture to the reader in form of literature research, to describe influences of urban agriculture on environment, economy and on social aspects. Further, thesis describes advantages and disadvantages of urban agriculture and its hazards. Other important aspect is food security regarding developing countries.

The aim of this work was to assess the current situation analysis in strategic management and development of township Křemže. In this thesis were analyzed as the PESTLE analysis, interest groups, SWOT analysis, budget analysis Křemže township and municipal cooperation. It was also carried out a survey and interviews with the township mayor Ing. Josef Troupe. In the discussion section after each analysis were evaluated and weaknesses were highlighted, including a proposal to address particular situations.

The diploma thesis addresses the issue of open data in relation to the scientific field of Competitive Intelligence. The focus is primarily on assessing the impact of open data in connection with the corporate sector and the number of obstacles that arise when obtaining data made accessible by the public sector. The main objective of the work is to provide the reader with clear information about the level of development of the public sector and the perception of openness by the corporate environment on a national and international scale, and the positive and negative impacts that accompany the process of opening the data. This, therefore, helps to acquire complex knowledge of the development and current level of the open data initiative. The objective was achieved by exploring the environment and conducting a survey in the corporate segment of small and medium-size companies engaged in software development, which via the applications they created, became notional propagators of the idea of public sector openness among ordinary citizens. Researched and obtained information, along with the conducted survey and questionnaire, as well as an analysis of the PESTLE environment - thus resulting in discovering the circumstances that influence the development of the issue of open data in the public sector and the possibility of their use by the private sector - provide the major contribution to this thesis. The first part of this thesis deals with the basic terms and principles of the examined sector, including a detailed description of various frameworks and the mutual relationships between the terms. The following part adds some information from the legislative environment on a national scale and outlines the issue of open licenses and the relations between them. The next part of this diploma thesis offers a closer look into the field of open data, principles of disclosure, life-cycle, benefits and the risks that accompany this initiative. Finally, to make the thesis complete, a few examples were added. The final part of the thesis includes a discussion on the impact of open data on the corporate sector in relation to the CI sector and an analysis of the attitudes of the corporate sector towards the level of openness of the public sector by conducting a questionnaire survey. The result of the analysis includes the findings on the attitudes, conditions and needs of the corporate sector towards the public sector in regard to access to open agendas. The data obtained can, for example, be used as supporting material for further investigation.