Sammanfattning Bakgrund: Förmågan att attrahera och behålla kompetens har blivit en alltmer utmanande process då den externa omgivningen ständigt förändras. Regioner har olika kapacitet och förutsättningar ochtidigare forskning har endast diskuterat problemet utifrån perspektivet små kontra storaregioner. Därav hamnar den medelstora regionen ofta i en gråzon och blir inte alltid prioriterad i nationella satsningar, vilket kan påverka den medelstora regionensmöjligheter att attrahera och behålla kompetens. Syfte: Studiens syfte är att kartlägga hur 1) politiska, 2) ekonomiska, 3) sociala, 4) teknologiska, 5) juridiska och 6) miljömässiga/ekologiskafaktorer påverkar möjligheterna att attrahera och behålla kompetens i en medelstor region. Metod: Studiens har genomförts via en kvantitativ datainsamling i form av enkätundersökning följt av en kvantitativ, statistisk analys.Genom en enkätundersökning med 40 frågor och med standardiserade svarsalternativ samlade vi in data från 108 enheter. Enkätundersökningen utfördes via mailutskick och delning på sociala medier och besvarades av både män och kvinnor från olika branschtillhörigheter. Efter datainsamling analyserades data via det statistiska dataprogrammet SPSS Statistics för att redovisa medelvärde och standardavvikelse och med hjälp av Python och Plotly för att besvara studiens syfte genom att göra en sammantagen kartläggning av varje faktors påverkan. Slutsats: Studien visar att den fullständiga PESTLE-analysen är ett relevant verktyg för att kartlägga organisationers och regioners externa omgivning och beskriva hur denna påverkar möjligheterna att attrahera och behålla kompetens.

Diploma thesis „Evaluation of the financial health of the selected company and suggestions for improvement“ deals with the issue of financial health of the company LEAR a. s. The theoretical part provides knowledge in the field of financial analysis, external and internal analysis. The analytical part is focused on the essential steps for a detailed evaluation of the financial health of the company, including assessment of business environment and calculation of financial indicators. In the last part of the thesis are demonstrated suggestions for the improvement of the unfavourable situation.

This diploma thesis aims to analyse the current state of the Chilean business environment and highlight the benefits, opportunities as well as possible threats of the Chilean market for Czech exporters. The work is divided into four chapters. The initial definition of the business environment and the determination of used methods is followed by the actual analysis of the business environment. PESTLE analysis is used to explore the political, economic, socio-cultural, technological, environmental and legal environment of the country. The outputs are processed using SWOT analysis. The third chapter focuses on the relationship of the Czech Republic and Chile, and the fourth part contains three case studies designed to identify specific sectors that are promising for Czech exporters.

The main goal of the diploma thesis is to develop a proposal for the expansion of the air carrier to the new Dutch market based on an analysis of the current state and analysis of the selected market with regard to the limitations and specific characteristics of the aviation industry. The theoretical part is focused on the theoretical background obtained from the publications focused on market analysis, expansion and also on publications focused on the aviation industry. The practical part focuses on the company Smartwings a. s., its analysis of the current state and also the analysis of the selected market. The last part is focused on the elaboration of the expansion proposal and the calculation of the costs associated with the expansion, the evaluation of the risks and the mitigation of their impact on society.

Tato diplomová práce se zabývá analýzou vstupu firmy NAVERTICA,a.s. na Jihoafrický trh. Práce obsahuje analýzu společnosti a současné situace na trhu v Jižní Africe. Je aplikována kritická analýza literatury na dané téma společně s analytickými metodami. Opodstatněná doporučení, zda-li vstoupit na cizí trh a jakou formu vstupu zvolit, jsou dána. Tato doporučení jsou založena na vyhodnocení výsledků analýz této diplomové práce.

This diploma thesis deals with the design of markting strategy of the Brno company Resa, spol. s.r.o. The thesis is divided into two main parts. In theoretical part, there the main concepts relating to marketing are described by research form. These include marketing mix, marketing planning, communication, and a brief history od this issue. In the practical part, there the current state of selected company, the individual parts of the marketing plan and the results of the questionnaire survey are analyzed. From the findings subsequently proposal is based for innovation, or more precisely designing a new marketing strategy, which is the goal of the thesis.

This Master´s thesis deals apply strategic analysis on construction company AGOS stavební a.s. Pelhřimov. Thesis goal is to evaluate the situation of the chosen company within the business environment in which is the business located. Fundamental of thesis is applying PESTLE analysis, Map of competitive groups, Porter five forces analysis, Analysis of internal resources and key success factors, SWOT analysis and evaluation of whole situation.

This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.

The diploma thesis is focused on the elaboration of a business plan for placing a product on the market. It is a robotic device for the maintenance of single-wheel rails. The equipment will be placed on the Czech market by companies that will be newly created for this purpose. The business plan will be based on experience from joint machine research as well as relevant analyzes. The plan is therefore aimed at the company successfully completing its entry into the Czech market.

Diplomová práca je zameraná na analýzu vybraného podnikateľského subjektu Oknoplast Slovensko, s. r.o. Na základe skúmaných analytických metód vnútorného a vonkajšieho prostredia podniku je zhodnotená celková situácia podniku. Pomocou Králičkovho Quick testu je zhodnotená finančná situácia podniku. V závere práce sú uvedené návrhy na zlepšenie momentálnej situácie.