The aim of the thesis is to analyze Czech republic's wine industry environment. Models used in the thesis are typical for strategic analysis and examine both macro and micro view of the examined entreprises. Firstly the PESTLE analysis will be conducted, describing political, economical, social, technological, legal and ecological aspects relevant to the industry within the Czech republic. Secondly I focus on the particular characteristics of the analyzed sector in terms of product differentiation, market size, competition, distribution channels and expected future trends. This characteristic also covers the financial sector analysis as well as value and bankruptcy models. Third section covers Porter five forces analysis and defines impact of new competitors, customers, suppliers, substitutes as well as existing competition. Last section consist of the SWOT analysis of identified market leader. It describes his strengths and weaknesses, and based on previous analyzes formulates opportunities and threats for the industry in which he is located.

Tato diplomová práce se zabývá návrhem a analýzou strategie vstupu společnosti RENOCAR, a.s. na slovenský trh. Práce obsahuje přehled související literatury s důrazem na publikace, které se zabývají problematikou internacionalizace firem a vstupem společností na zahraniční trh. Analytická část zkoumá momentální situaci na trhu s automobily v České a Slovenské republice a stručně představuje toto průmyslové odvětví z evropského pohledu. Pomocí základních finančních ukazatelů pak hodnotí současný stav ve společnosti RENOCAR, a.s. Na základě výsledků získaných z výše uvedených analýz, autor ve třetí části práce navrhuje a kriticky analyzuje strategii expanze společnosti.

The aim of this work is to develop a universal procedure introducing the concept of IT Governance using COBIT methodology to a small business environment. This thesis understands COBIT as a tool with which is possible to create a new business strategy for a firm and which will provide more competitive force for the firm in the competitive fight. The main contribution of this thesis is a theoretical research, which resulted in the proposal as how should a small company (which close-up characteristic is described in more detail in the work) proceed in a case that it decides to efficiently manage, manage and control the business IS / IT. This theoretical approach is then tested as a case study on a real small enterprise.

This thesis handles the economic strategy of the firm HATLE-UNIKLEMP. Used methods are PESTLE analysis, Porter's five forces model, SWOT analysis, value chain analysis, and most used method is the financial analysis, in which indicators are applied to absolute indicators and financial ratios of profitability,liquidity, activity and debt. The thesis aims to find solutions to the poor economic situation of analyzed firm and to set a strategy, to ensure a positive future business development.

This thesis focuses on the analysis of economic cooperation between the Czech Republic and the Federal Republic of Germany. The first part is focused on an analysis of the position of Germany in the global economy and international trade. Its position and economic development are compared with the Czech Republic. In the next section is evaluated trade and investment cooperation between the two countries. In the practical part is introduced a German company F. X. Meiller, which has a manufacturing facility in the Czech republic since 1993. For the Czech subsidiary were conducted PESTLE analysis and financial analysis. As a follow-up to the analysis of the financial situation of the company have been proposed new approaches, which might help to solve the problems that the company faces.

Cílem diplomové práce je analýza podnikatelského subjektu Moravia IT s.r.o., která se zabývá především lokalizací softwaru, testováním a příbuzné inženýrské činnosti. Pro zhodnocení společnosti jsou vybrány externí a interní analýzy podniku. V poslední části diplomové práce jsou uvedeny návrhy pro zlepšení současného stavu.

This diploma thesis mainly focuses on the assessment/evaluation of external and internal surroundings/environment of a specific company between years 2012 and 2016. The first part of these defines theoretical constructs that are then applied in the practical part of the thesis. The external environment was analyzed using PESTLE analysis method and the Porter's Five Forces model. The financial analysis from 2012-2016 was used for the analysis of the internal surroundings. Based on the overall assessment/evaluation of the company surroundings/environment the author applies SWOT analysis and proposes several steps for the improvement.

This diploma thesis deals with evaluation of the financial situation of selected company between years 2012 - 2016. The theoretical part of this thesis deals with basic principles of financial and strategic analysis which create basis for elaboration of the practical part. The practical part analyzes the current state of the company using classic and modern methods of financial analysis. Based on findings in the practical part is evaluated overall financial situation of the company and recommendations are suggested to improve the current situation of the company.

This diploma thesis focuses on the evaluation of the financial situation of Auto Slavíček s.r.o. for the period 2010-2016, and to formulate proposals for improvement. The thesis analyses the current economic situation of the company. The resulting values are compared with selected competing companies. The diploma thesis is divided into four chapters. The first chapter deals with the objectives of the work and the methodology of the solution. The second chapter analyses methods and procedures of financial and strategic analysis. The third chapter reviews the financial situation of the company. The last chapter presents your own suggestions for improvement.

The master thesis is focused on strategy of development of family business company Ing. Ján Buchanec Technik, which is trading company. In the first part of the master thesis there are theoretical notes. In the second part there are introduced characteristic of company, individual parts of strategic analysis and evaluation of the results of these analysis. The last part concern recommendation, which should have a positive impact on the further development of the family company.