The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusions of the analysis led to specific steps, which helped to improve the situation of the company. Proposals of new marketing activities have become the real future plans.

This master's thesis deals with strategic management. The aim of this work is to implement a strategic situational analysis of a particular company, using the methods described in the theoretical part. The thesis mainly focuses on the company's key successful factors which will be extrapolated from the strategic situational analysis. It is divided into two parts. The theoretical part presents basic concepts of strategic management, further methods used for strategic situational analysis and technique for evaluation and selection of the strategy. In practical part, described methods are applied to the selected company, in this case to the elementary school.

This master´s thesis is focused on the analysis of risks, nowadays it is important that companies implement preventive identification and analysis of risk and eliminate these risks. In this thesis will be performed selected analyzes of the company, identyfying the risks that resulting form the analysis and design of measures to reduce certain risks.

The subject of this master's thesis is analysis of Figarostav s.r.o. company, identification of risks and proposing provisions for reduction of them. The thesis is divided into four parts. The first part analyzes current situation and provides theoretical principle. The next part uses methods of economics and strategic analysis. The third part evaluates the results of the analysis and analyzes risks using the RIPRAN method. The last part discuss suitable provisions of the identified risks.

Diplomová práce je zaměřena na analýzu vybraného podnikatelského subjektu. Na základě zkoumaných analytických metod vnějšího a vnitřního prostředí podniku je zhodnocena celková situace podniku. V závěru práce jsou uvedeny návrhy a doporučení na zlepšení stávající situace.

The master thesis is focused on customer satisfaction of the selected facility. Proposals of customer satisfaction are based on partial analysis. The first part of the thesis is focused on a theoretical basis. The second part is analytical and is focused on current state of the company and its evaluation through external and internal environment analysis. Last part of the thesis contents proposals to increase customer satisfaction.

The diploma thesis focuses on evaluation of the financial situation in the selected company in the period 2014-2016 and proposals to its improvement. It contains a theoretical framework, a characteristic of a specific company, a strategic analysis of its current situation including an analysis of its financial condition and the resulting proposal for improvement of current situation.

This diploma thesis deals with the evaluation of the financial situation of company PBS INDUSTRY, a. s. in years 2012–2016. The first part of the thesis defines the theoretical basis, which has been utilized in the analytical part of the thesis. The theoretical part defines the basic terms, indicators and methods. In the analytical part a strategic and financial analysis is carried out. Based on the findings, measures are proposed to alleviate the identified.

The subject of the diploma thesis is the analysis of Poski.com, s.r.o. Risk identification and proposal of measures. The work is divided into four parts. The first part focuses on the theoretical basis of work. The second part puts theory into practice using the given methods and analyzes. This followed by results assessment by risk analysis and RIPRAN method. The last part discusses appropriate measures.

This diploma thesis deals with the evaluation of the economic situation of the company REX s.r.o., using selected analytical methods which analyze the internal and external influences, evaluate the overall situation of the company. These methods are supported by a financial analysis that will give you an overview of the financial situation. Based on the results, proposals are made to improve the state of the company.