Master thesis covers methods for creating marketing strategy proposal for internet agency that provides online marketing solutions – Freya creative s r.o. Thesis analyzes agency’s actual condition and competition. Result of this thesis is strategy proposal that covers target groups, product portfolio and agency promotion using modern online marketing tools such as social networks and blogs.

The main aim of the thesis was to expand the portfolio of services offered TK Orel Telnice and these proposed services to create the marketing mix. Thesis includes analysis of the external and internal environment and resulting proposals for new services. The proposed services are composed of two parts and each is treated the marketing mix, which includes defining services, pricing, promotion and distribution. This thesis also includes calculation of the costs and income connected with the implementation of new services.

The thesis deals with project of a textbook for business academies. The theme of the chapter of the textbook is marketing mix. The project is made in such a way the students get total information on these problems. The extant of the theme is intended for students of higher classes. The project consists of theoretical part (textbook, exercise book) and practical part (teaching at business academy).

Den ökade användningen av internet bland befolkningen har gjort att konsumenterna idag har lättare att införskaffa information om företag, produkter och tjänster samt göra prisjämförelser. På så vis besitter konsumenterna mer kunskaper om produkternas egenskaper. Konsumenterna söker information om produktens egenskaper och gör prisjämförelser genom olika interaktionspunkter. Istället för att påverkas av de traditionella marknadsföringsåtgärderna är det istället konsumenterna som styr sig egen informationssökningsprocess och köpprocess. Våra medverkande respondenters medvetenhet och informationssöknings möjlighet gör att köpprocessen ser annorlunda ut mellan de olika sysselsättningarna. Där pensionärerna tillsammans med arbetarna sticker ut i flera enkätfrågor jämfört med resterande sysselsättningar. Syftet med studien är att analysera hur konsumenternas informationssökning och köpprocess av hemelektronikprodukter ser ut. För att få en ökad förståelse om konsumenternas informationssöknings- och köpprocess av hemelektronikprodukter har material samlats in genom två enkätstudier som har bidragit till studiens genomföranden. Resultatet av studien baseras på informationssökning- och köpprocessen utifrån den moderna cirkulära köpprocessen med hänsyn av de fyra P: n. Resultatet visar att familj och vänner tillsammans med recensioner på internet är de källor som respondenterna förlitar sig mest på och som de anser är mest trovärdiga. Utifrån studiens analys och resultat kan vi dra slutsatsen att reklam på sociala medier är något som majoriteten av alla medverkande respondenter blir påverkade av men däremot är det färre som använder sociala medier vid informationssökningsprocessen. Hemelektronikproduktens miljöpåverkan är en viktig faktor för våra respondenter då flertalet av dessa aktivt väljer att köpa miljövänliga produkter, med kopplingar till att produkten har längre livslängd och lägre elförbrukning. / The increased use of the Internet among the population has made it easier for consumers today to obtain information about companies, products and services as well as price comparisons. In this way, consumers have more knowledge about the properties of the products. Consumers seek information about the product's characteristics and make price comparisons through different interaction points. Instead of being influenced by traditional marketing measures, consumers are instead controlling their own information-seeking process and buying process. The awareness of our participator respondents and the opportunity for information seeking makes the buying process different from the different pursuits. Where the retirees together with the workers stand out in several survey questions compared with the remaining pursuits. The purpose of the study is to analyze how consumers' information search and buying processes of consumer home electronics products look. To gain a better understanding of consumers information- and buying processes of consumer home electronics products, material has been collected through two surveys that have contributed to the study's implementation. The outcome of the study is based on the information- and buying process based on the modern circular buying process taking into consideration of the four Ps. The results show that family and friends along with online reviews are the sources that respondents rely mostly on and which they consider to be most credible. Based on the study's analysis and results, we can conclude that advertising on social media is something that most of all participating respondents are affected by, but on the other hand, fewer people use social media in the information-seeking process. The environmental impact of the home electronics product is an important factor for our respondents, as most of these actively choose to buy environmentally friendly products, coupled with the product's longevity and lower power consumption.

The diploma thesis focuses on problems associated with the suggestion of the communication mix of the Fitness centre „Kameňák“. It includes evaluation of the current state of company´s communication mix and revelation of problems in this field. Afterwards the thesis contains suggestions for improvement of this state. The diploma thesis is divided into three parts. The first part contains theoretical knowledge of the subject, the second part is focused on analysis of the company´s current state and the main content of the third part is suggestion of such a communication mix that can help the company present better its services and brings more customers.

This diploma thesis serves as a basis for a changes in the marketing mix for company BTR Group Ltd., which focuses on the distribution of handmade cymbals from Turkey. Results of this diploma thesis are suggestions and recommendations for changes in the marketing mix based on analyzes and observations. I believe that my ideas and insights will lead company to acquire a new customers, strengthen market posiotion a business succes.

Diploma thesis deals with the proposal of marketing strategy for an existing company, which is producing platforms for disabled people. This company will expand and distribute also lifts. The marketing strategy is based on the theory and analysis of the state of the company. Implementations should lead to getting into the awareness of new clients and entry of the company into a new market.