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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The impact of social capital-based game rewards on player loyalty in online gaming

Yuan, Xincheng January 2024 (has links)
In today's digital age, online games have attracted a large number of players from all walks of life due to their rich social elements. Rewards play a crucial role in keeping players engaged. This study examines the impact of social capital-based game rewards on player loyalty and aims to reveal how these reward mechanisms enhance player engagement and satisfaction through social interaction and social status. The research methods included questionnaire survey and interview. Direct feedback from players was collected through questionnaires, and then participants were screened for indepth interviews to gather personalized information. Based on the interview data, different types of social capital-based game rewards for player loyalty were evaluated. This study provides some suggestions for game developers to design social capital-based game rewards. At the same time, it also provides a direction for future study.

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