The city of Pilsen offers high tourism potential, which has not been exploited fully. The municipality of the city is aware of the situation and would like to improve it in the future. Apart from other steps that should be done at tourism field, is essential to create competitive tourism product that would appeal to specific target groups and improve incoming traffic to the city. Tourist product proposal is the main topic of this thesis. Several tourism products are presented and those should aim at senior citizens tourism and cultural tourists. Also, specifications and needs of those particular groups are mentioned.

This Diplomas thesis is focused on the area of public transport in the centre of Pilsen and its optimization in a long term. In the methodology part are defined basic terms of public transport and theoretical outcomes for urban and suburban public transport systems. Next there is a description of means of transport and methods of preference used in public transport. Shortly is introduced the legal framework of public transport in Czech Republic. The processes of transport management especially the process of planning are described in detail. The last subchapter of the methodology part describes integrated transport systems. The analytical part of the thesis begins with the description of the Pilsen as a regional centre and the analysis of its urban and suburban transport system. The deficits of the system are grouped into problem areas; for each problem area is suggested an optimization: the new bus terminal in Šumavská street near the Pilsen main train station, the interconnection of Borská street with the intersection Karlovarská/Lidická and usage of the north-west bypass by public transport.

The aim of the Master's Thesis is the application of strategic analysis tools on the Creative Incubator Project in Pilsen. To define creative incubators and understand the recent emergence of business incubators specializing in the area of cultural and creative industries, the evolution of the concept will be described. The second part of the thesis starts with the presentation of the methodology and proposes possible applications of strategic management for creative incubators. The Creative Incubator Project in Pilsen is then described in greater detail and examined by selected methods of strategic analysis. To gain better understanding of macro environmental factors, the PEST analysis is applied. To describe micro environment, a series of analyses is used: Porter five forces model, Blue Ocean Strategy and stakeholder analysis. The strategic analysis is concluded with the SWOT analysis that sums up the findings of preceding chapters and should provide the incubator management with a sound base for strategy formulation.

Spatial planning is a science that draws from the natural, technical and social sciences, and also penetrates into the sphere of economic, social and environmental spheres. It also responds to changes in social conditions. The task of land use plans, as long document is to respond to past developments, contemporary trends and to support future development. Regional plans made in the 90 years later, in the environment of the new political regime had an important role to capture and promote regional development. Among the cities which have sourced a new political conditions, land use plan, and belonged to Plzen. The effectiveness of Pilsen development plan of 1995 was forecast over 15 years, until last year. In the case of efforts on the evaluation of the development plan, it is necessary to take into account the changing conditions in various companies. If we respect the impact of these changes, then evaluate the good or bad the plan is not possible. For this reason, in this work are treated to a sort of reflection on the repletion of the city plan of Pilsen.

This diploma thesis determines the foreign activities of municipalities in South Bohemia and Plzeň region (i.e. paradiplomacy) and so by the analysis of cross-border municipal partnerships. The term paradiplomacy is defined, European regional policy, possibilities of financial support of mentioned activities and institutionalized forms of co-operation among municipalities are presented. Special attention is given primarily to the cross-border partnerships that are the main subject of interest of the diploma thesis. The thesis is based on an analytical-empirical approach. There are also used the methods of comparative politics and statistical and mathematical methods for evaluation of data.

This thesis describes the construct a project of tourism development in the district of Pilsen city which is created based on data obtained from a questionnaire survey, survey of area and from contacting local authorities and other organizations. Based on this finding was a created device aimed at agrotourism and cycling associated with the provision of accommodation.

The diploma thesis aims on introducing the "Chronicle of the Kopp family", a personal writing found in the inheritance of Pilsen teacher Vaclav Kopp (1876-1951). The thesis also intends to integrate this work into contexts of the ego-documents research; introductory article therefore touches the matters of personal sources as a subject of a research interest. The main text of the thesis is further divided into four chapters. The first chapter presents the story of Vaclav Kopp's life and also focuses on the history of his family. The following chapter deals with the analysis of the source and it particularly wants to emphasize the overall change of its character. The third chapter is a pivotal part of the thesis. It discusses topics contained in the "Chronicle" with intent to look into the everyday life of the author and into his intellectual world. In the last chapter, the work of Vaclav Kopp is compared with the memoirs of another Pilsen citizen - Luisa Pernerová-Zykmundová and with other personal sources from Pilsen of the same time period. Conclusion then summarizes the findings and it points out the importance of the investigated work and offers the possibility of its further use. A list of sources and bibliography is appended, as well as a large number of pictorial attachments.

This thesis deals with the evolution of literary and dramatic broadcasting of the CRo Plzeň station in 1993-2006. It tries to look at this issue through the staffing of the editorial staff, the content of the work of its members, the dramaturgy of the editorial staff and the cooperation with the nationwide stations. From the point of view of creation of the editorial board, which is reflected in the regular verbal program series from her workshop, it considers the most important works of creation and, last but not least, from the point of view of program schemes related to the broadcasting of its literary and dramatic programs. The question of the development of this type of broadcasting examines, using the qualitative method of the case study, through methods that are used for historical analysis. The most important source of information for finding answers to the research questions was the method of oral history and the materials provided by the personal archive by director M. Buriánek.

The aim of the thesis is to describe the initiative European capital of culture and analyse the influence of the title on tourism in given cities. The way of awarding the title, its history and future is going to be introduced. The first part of the thesis is dedicated to the program Creative Europe, where also the project European capital of culture belongs. The second part of the diploma will be engaged in analysis of the influence of the title on tourism in two cities - Riga and Pilsen. Results of the cities will be presented both separately and in comparison with each other.

Title: The comparison of components in football performance Key words: Football match analysis, FC Viktoria Pilsen, AC Sparta Prague, Gambrinus League The problem definition: All football matches played during season 2013/2014 in the Czech first football league were, for the first time in history, analysed with Instat programme. Data from analysis served as main source for comparison of two most successful teams - FC Viktoria Pilsen and AC Sparta Prague. I will try to analyse these statistical data and consequently define key statistics for both teams. The aim of the thesis: Comparison and interpretation of performance data acquired by statistical programme Instat is the primary aim of this thesis.