NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Cultural cues in advertising: Context effects on perceived model similarity, identification processes, and advertising outcomes

Hoplamazian, Gregory J. 08 September 2011 (has links)
No description available.
Communication
Marketing
Mass Communications
Mass Media
cultural cues
race
advertising outcomes
identification
similarity
political cues
context effects

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