Our aim is to create a greater understanding for how Växjö Municipality is working with their vision, strategy and brand, and also how it is perceived by the business sector. This understanding will help us to highlight success factors and pitfalls that exist in the creation, implementation, and maintenance of a municipality’s identity, image and profile to convince the business sector to follow. Methodology: We have been using an abductive and qualitative research-method in which semi-structured interviews have been the basis of our empirical material. We had interviews with three employees, a communication manager and the mayor at Växjö Municipality as well as four organizations and two companies with sustainable focus. We did this to get different perspectives and thereby get a greater understanding. Analysis & conclusion: We have been able to identify both success factors and pitfalls in Växjö Municipality's strategic sustainability work. They have been successful when it comes to the circulation of their brand and they have taken advantage of chances that have come up. The success factors that we have identified is the spreading of myths and storytelling, strong political leadership, united politicians, strong organizational identity, cooperation, tough decisions that are in line with the strategy, shared objectives with companies and organizations with sustainable focus and international success. The risks and gaps that we have seen are great focus on the past, ignorance locally, different priorities and values internally and there is pressure to live by what they learn. That there is a positive attitude toward Växjö Municipality’s profile and message is a must if Växjö Municipality wants to achieve its ambition to become "The greenest city in Europe". New knowledge on the subject is the key behind the driving force when it comes to engagement in sustainability issues. It is also through the knowledge that attitude changes are possible.

Sweden has a long tradition of participation in different kinds of peacekeeping missions. During the Cold War, Sweden’s troop contributions were exclusively focused on UN operations, but in the early 1990s Sweden’s official troop contribution policy changed from an “only under the UN flag” position to one of “only under UN Security Council mandate”. It is fair to say that Sweden’s foreign policy has undergone fundamental changes and the country has been contributing military forces to both EU and NATO missions for quite some time. Swedish foreign policy debate has largely been characterized by a sense of political unity or consensus. Despite this, there have been occasions when the political parties have been in disagreement. There are studies that confirm that the level of conflict in the foreign policy debate has increased over time. Political and ideological disagreements do exist and the political landscape has changed during the last 10 years. These changes should also have an impact on foreign policy decisions. The aim of this study is to investigate the political decision making process regarding Swedish military international missions. It will examine the political unity in the decisions concerning eight different cases; Kosovo (1999-2010), Congo (2003) , Liberia (2003-2006), Afghanistan (2004-2014), Chad (2007), Somalia (2009-2017), Libya (2011) and Mali (2015 à).  The focus for the study will be the political unity regarding the decision process within Parliament and, more specifically, the work of the combined Foreign affairs and Defence committee, and the debates in Parliament. The empirical analysis reveals that the rate of political controversy has increased. However, there is still a great sense of unity and broad agreement among the political parties on the main question regarding troop contributions.  In many cases any conflict and debate concern side issues such as timings, personnel and finance. The two main parties, the Social Democrats and the Moderate Party, are generally in agreement. They also conduct negotiations before a proposition becomes official, which leads to less conflict in the subsequent debate. The study also reveals a higher level of opposition from the Left party and from the Sweden Democrats. Some of their opposition can have ideological explanations. The Left party is mainly critical about participation in NATO missions.