Problem Area With the introduction of the Bugatti Veyron in 2005, a new breed of sportscars was born: the hypercar. It was celebrated as a technological masterpiece, its todays hybrid counterparts, the McLaren P1, Ferrari LaFerrari and Porsche 918 Spyder were named the ‘holy trinity’ of sportscars. However, only a few hundreds of these cars will ever be built, and most enthusiasts will only be able to experience their performance in the virtual world in a racing simulator. The few lucky owners though face a similar problem: These machines are so fast and their traction limit is so high that they can hardly be driven flat-out on open roads, which turns many of them into a track-only toys or garage queens. Design process The design process used is fairly traditional, starting with a research phase, an ideation phase which is being followed by a refinement phase and ultimately the execution of the design in form of a physical scale model and digital renderings. However it needs to be stated that the availability of VR reviews already has a very positive impact on the design workflow. Many design solutions, ergonomics and proportions were modeled directly in 3D and immediately tested in VR, similar to a continously updated 1:1 clay model in the industry. Final result The final result is a lightweight sportscar that makes most out of its limited power resources. Not only does it use state-of-the art technologies and materials to be as efficient as possible, it also boosts the driving experience with several innovative design solutions. The styling is modern and in line with Porsche’s carefully developed current design DNA, but also links to the past. Connaisseurs of the Porsche heritage will find several references to models from the past, yet all these elements are respectfully interpreted in a contemporary yet timeless way. Other, more high-volume manufacturers also produce versions of their models with ridiculously powerful engines - similar to the era of the muscle cars in the late 60ies. In some cases, it seems that this is more of an engineers game of numbers, a marketing strategy or a method to please the ego of the companies’ board members. The fun of sportscar driving however is where the driver and or the machine reach their physical limits - in speed, revs, reaction time, grip and g-forces. Finding and riding along on this edge is the challenge of driving a sportscar, and this project claims that this can be brought back to a level that is far below that of hypercars. The challenge of this project is therefore to develop a car that can deliver an exciting, memorable driving experience with less financial, energy and material resources. At the same time, in an age of Uber, Lyft and the advent of autonomous vehicles, this car should attract younger customers to keep the following generations interested in the driving aspect of cars, a key factor in the emotionality that ultimately leads to higher profits for the manufacturer and above all, an exciting leisure time experience for the customer. Design process The design process used is fairly traditional, starting with a research phase, an ideation phase which is being followed by a refinement phase and ultimately the execution of the design in form of a physical scale model and digital renderings. However it needs to be stated that the availability of VR reviews already has a very positive impact on the design workflow. Many design solutions, ergonomics and proportions were modeled directly in 3D and immediately tested in VR, similar to a continously updated 1:1 clay model in the industry. Final result The final result is a lightweight sportscar that makes most out of its limited power resources. Not only does it use state-of-the art technologies and materials to be as efficient as possible, it also boosts the driving experience with several innovative design solutions. The styling is modern and in line with Porsche’s carefully developed current design DNA, but also links to the past. Connaisseurs of the Porsche heritage will find several references to models from the past, yet all these elements are respectfully interpreted in a contemporary yet timeless way.

What will happen to sport cars once our society and infrastructure allow for a fully autonomous transport systems? My concern for the ”survival of the sports car” clearly originates from an emotional viewpoint rather than a reasonable argument. We know about the benefits that come along with autonomy but that doesn’t make the fear of loosing the emotional side of driving unfounded. My aim was to create a scenario that allows both reason and emotion to coexist and furthermore to benefit from each other rather than to create a conflict. The result is a PORSCHE for 2040 that shows an exciting concept for steering fully autonomous cars of the future. It combines the benefits of autonomy with the emotions of sports cars.

The main objective of this thesis is not only to describe and categorize risk but also to look at Porsche AG and determine how they deal with strategic risks. Primary focus is on the description and categorization of risks, strategic risks, importance of Risk Management and strategic risks faced by Porsche AG and their mitigation.

The aim of the bachelor’s thesis is to examine whether the atmospheric experience differs between two different stores within the same brand, depending on tangible and intangible elements. The authors have focused on how certain selected elements have been implemented in the store environments, to identify whether these can steer the atmospheric experience in different directions. The research question in the study is: Do the atmospheric experiences differ between stores within the same brand, depending on tangible and intangible elements in the store environment? To investigate the research question, three semi-structured interviews were conducted (one interview for Porsche Center Segeltorp and two interviews for Porsche Center Malmö). The respondents were representatives with experience in the research area, such as the CEO and marketing managers. In addition, participatory observations were performed at Porsche Center Segeltorp and Porsche Center Malmö, with focus on tangible (for instance textiles and furnishings) and intangible elements (for instance colors and scents) within the store environments. The findings from the observations and interviews show that different implemented tangible and intangible elements in a store environment result in different atmospheric experiences. The added scent at Porsche Center Malmö had an impact on the observers’ atmospheric impression, where the scent had a stronger association with the brand rather than the store environment. In addition, the bright colors and light inputs contributed to the observers' perception of the store environment as larger, which gave an intuition of exclusivity. Furthermore, the observers state that the sense of taste does not occur naturally in the atmosphere. Thus, it cannot trigger gastronomic experiences. However, the results do also show that the staff hospitality contributed to an increased level of well-being by offering snacks and beverages, which in turn improved the overall experience of the atmosphere in the store. Intangible elements such as scent and color have been shown to have a major impact on how the atmosphere is experienced by the recipient. Thus, it can be to a company's advantage to take both tangible and intangible elements into consideration, in order to steer the recipient's atmospheric experience in the desired direction. / Kandidatuppsatsen syftar till att undersöka om upplevelsen av butiksatmosfären i två butiker inom samma varumärke, skiljer sig från varandra beroende på materiella och immateriella faktorer i butiksmiljön. I undersökningsprocessen har författarna lagt fokus på om skillnader i utvalda materiella och immateriella faktorer kan styra atmosfärupplevelsen i olika riktningar. Frågeställningen som undersöks är: Kan upplevelsen av butiksatmosfären skilja sig mellan butiker inom samma varumärke beroende på materiella och immateriella faktorer i butiksmiljön? För att undersöka detta har tre semistrukturerade intervjuer genomförts (en intervju för Segeltorp och två intervjuer för Malmö). Respondenterna är väl insatta inom ämnet, såsom verkställande direktör och marknadsansvariga. Dessutom har en deltagande observationer utförts på Porsche Center Segeltorp och Porsche Center Malmö, där författarna till studien har observerat butiksatmosfären i syfte att analysera valda materiella (till exempel textilier och inredning) och immateriella faktorer (till exempel färger och dofter) i butiksmiljön. Resultatet visar att skillnad i materiella och immateriella faktorer inom en butiksmiljö resulterar i olika upplevelser av atmosfären. Den tillsatta doften på Porsche Center Malmö hade en inverkan på mottagarens upplevelse av atmosfären, där doften fick en starkare association till varumärket än till butiksmiljön. Dessutom bidrog den ljusa kulören och stora ljusinsläppet i butiken till att observatörerna upplevde atmosfären som större, vilket gav en intuition av exklusivitet. Vidare konstaterar observatörerna att smaksinnet inte förekommer naturligt i atmosfären, och kan därmed inte utlösa gastronomiska upplevelser. Resultatet visar dock att personalens gästvänlighet mot observatörerna, i form av att erbjuda dem något att dricka och äta, bidrog till ett ökat välbefinnande som i sin tur bidrog till en förbättrad helhetsupplevelse av atmosfären. Immateriella faktorer såsom doft och kulör har visat sig ha stor inverkan på huruvida atmosfären upplevs av mottagaren. Därmed kan det vara till ett företags fördel att fästa anseende vid samtliga faktorer i syfte att styra mottagarens atmosfärupplevelse i önskad riktning.

This diploma thesis deals with comparing noise levels of three side vents of different constructions, which are used for distribution and directing of ventilation air in a cabin of an automobile. The fundamental knowledge of the physical and physiological acoustics is described in the introduction part of this study. Following the introduction part there is a brief explanation of the car air conditioning system (HVAC system) as well as are explained the acoustic properties of specific elements of this system. The study also deals with dividing ventilation vents and describes the vast traceable types of automobile vents. Prior to the description of the experiment, which was conducted as a part of this study, the procedures and results of the measurements carried out in other theses are explained. Measurement of noise levels of the compared vents was carried out in a semi-anechoic chamber under the ČSN ISO 3475 standardization. To clarify increase of noise generated by the vent in an interior of an automobile, additional measurement of noise was carried out in a cabin of Porsche Cayenne 2018. From the gathered results we can conclude that under the constant flow, (of 60 square meters per hour) louder vents are those with higher pressure loss. This pressure loss is dependant primarily on the speed of the flow in the vent, as well as on the number and the adjustment of the deflectors. In a cabin of an automobile, the noise produced by the vent is negligible in comparison with total noise in an interior of a car. However, in the area surrounding the air flowing out from the vent, (approximately 0,7 meters from it) the level of acoustic pressure increases significantly.

Hochsch. für Wirtschafts-, Rechts- und Sozialwiss., Diss.--St. Gallen, 2007.