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Physiological measures of advertising effectiveness : a theoretical and empirical investigation /Hensel, James Stephen, January 1970 (has links)
Thesis (Ph. D.)--Ohio State University, 1970. / Includes bibliographical references (leaves 149-156). Available online via OhioLINK's ETD Center.
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Communication of position in current national primetime brand advertising a content analysis /Mezera, Chad M. January 1900 (has links)
Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iv, 310 p. Includes abstract. Includes bibliographical references (p. 72-73).
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