The aim of this thesis is to look at the issue of the modern big city from the second half of the nineteenth century, when the knowledge of this new phenomenon began to form, to approximately first half of the twentieth century. The process of the development of the big city shall be studied by comparing two diverse urban areas: Prague and Paris. We shall focus mainly on two authors - Charles Baudelaire in the context of Paris, and Richard Weiner linking both Prague and Paris context in his work. The analysis of both authors shall be approached using scientific literature on literary image of the city. The city shall be looked as an ambivalent area that forms the existence of a modern human being fundamentally and that produces an entirely new type of experience and interpersonal relationships that need to be artistically expressed in a new way.

In this diploma thesis Prague Advertisement in the Interwar Period its author Ondřej Štěpánek deals with a so far almost neglected topic - advertisement in Prague in years 1918 -1939. After outlining the development of advertisement in these two decades in the whole newly constituted state, the author focuses on regional specifics in the capital city that were set by local regulations. He mainly addressed the legality of individual advertising means, especially those in public spaces, and he also described producers of advertisement in Prague. The author concludes that advertisement made a large progress in the respective period, particularly during the late 1920s and the first half of the 1930s. Advertising companies had to deal with many restrictions and prohibitions brought by the new legislation. This diploma thesis provides new insight in the research of the advertisement history, especially in the area of the development of advertising agencies.

Diplomová práce pojednává o postavení a působnosti městské části Praha 20. Text analyzuje jednotlivé zákony a jiné právní předpisy týkající se vztahů městských částí a hlavního města Prahy. Obecná zákonná ustanovení jsou z praktického hlediska popisována na příkladu městské části Praha 20. Cílem diplomové práce je přiblížit čtenářům funkci městské části hlavního města Prahy a jejích orgánů. Dále popsat výkon samosprávy a státní správy na této úrovni. Mimo jiné se text soustředí na oblast hospodaření městské části a na nepřehlednou problematiku kategorií členění území hlavního města Prahy na jednotlivé obvody.

The aim of this thesis is to analyze and evaluate the company Letiště Praha, s.p. (Prague airport authority). The thesis also briefly presents and describes possible ways of a privatization of the compnay and author's view on that process. It also contains current situation of the copany and the process of privatization.

This work deals with marketing communication of famous football club AC Sparta Praha, playing the first football league in the Czech Republic. You can find 4 ways of communication: to fans, to media, to business partners and employees (players, management, ...). The biggest part of this work is dedicated to communication to fans. There are some results and proposals for more effective communication strategy at the end.

Firm and branch description, horizontal and vertical analysis of statements, financial rules, ratio indicators, Du Pont analysis, working capital, cash turnover, Eva, Altman, IN05, methods of rivals comparison.

This diploma paper deals with a description and an analysis of the position of the Czech Republic and its regions in the field of the Congress Tourism. The first part of the paper contains a theoretic definition of the Congress Tourism. The another part devotes itself to the position of the Congress Tourism in the world and there are international organizations operating in the area of the Congress Tourism mentioned, and also a comparison of individual countries, or more precisely cities, by the medium of international statistics presented. Furthermore, there is a position of the Czech Republic as a whole described, most important organizations specified and a position of the regions based on the data of the Czech Statistical Office outlined. The last part of the diploma paper contains a description of the conditions for the Congress Tourism of the individual regions of the Czech Republic. At the conclusion, there are knowledges from the previous parts summarized.

International airports play very important role in transport infrastructure of each state because they bring some contribution to economic increase. Main attributes are proper localization of airport and stable demand on air transportation. If these two basic conditions are fulfilled, airport can be considered as a pole of the growth and development which increases employment and also helps to other regional development. This diploma thesis should analyze the international airport Prague--Ruzyně and evaluates economic contribution, spatial and social-economic development of the airport with the view of present trends in civil aviation, regulatory system of European Union and of the Czech Republic and with regard for complete progress of world economy.

The main goal of this thesis is an analysis of Prague Integrated Transport System in the area of dictrict of administration Prague 12 and comparison with the other Prague districts of administration. The thesis is first of all focused on characteristics and definition of integrated transport systems, I am going to describe their functioning, principles and problems. I will concentrate in detail on an analysis of Prague Integrated Transport, history, statistics, economics and organization at the same time. Statistical data will be the entry for the next chapter, in which I will deal with Prague 12. I will try to answer the key questions about the level of functioning of Integrated Transport System in this dictrict of administration. I will answer on the basis of the processed analysis the questions concerning sufficient equipment of Prague 12, efficiency and transport distribution in comparison with the other dictricts of administration.

The main goal of the thesis is an analysis of Swiss public transport with the intention of transport integrated system of canton Zurich and transport integrated system of Prague and their comparison. The first part of the thesis is focused on definition and characteristics of public transport and transport integrated systems. Detailed are mentioned history, statistics, organization and economics of both transport integrated systems. On theoretical basics the thesis compares some parameters of both transport systems. The thesis brings the results of the comparison of public transport of two areas, which are different from the economical and historical point of view.