Historically, “playing hard-to-get” or unclearly expressing interest in a potential romantic partner has been regarded as an effective means to elicit a potential partner’s interest and attraction. This study examined the effects of gender and expressed interest (clear or unclear) on returned interest in potential long-term romantic partners. Male (N = 54) and female (N = 63) undergraduate students were administered a vignette, in which the person expressed either clear or unclear romantic interest in the participant. Results indicated that men were not influence by expressed interest in either condition. In contrast, women responded with significantly greater returned interest in the clearly-expressed interest condition than in the unclearly-expressed interest. This effect may be due to the greater assumed supportiveness and lower relative social-status of the person in the clearly-expressed interest vignette. Implications for gender differences in long-term partner preferences are discussed.

Since the Chinese economic reform in 1979, there have been various types of enterprises being established instead of the period when the market was mainly dominated by state-owned enterprises (SOEs). Nowadays, except for the government (GOV) departments, the three main types of enterprises are state-owned enterprises (SOEs), private-owned enterprises (POEs) and foreign-owned enterprises (FOEs). In the paper, the aim is to compare the difference in empowering and coaching of the leadership style from employees’ perspective across different types of enterprises and government in Shanghai and find out the potential reasons for the differences. To make the suggestions for improvement in leadership, the paper has compared the existing condition with the employees’ preference in both empowering and coaching leadership style. 144 Questionnaires have been collected in order to make quantitative tests. The questionnaires have been distributed to both employees and managers in different types of companies and government in Shanghai. SPSS 19.0 were used to deal with the data and helped to draw the conclusion.   Based on the literature reviews, the paper proposed three hypotheses. The results show that some of the hypotheses are confirmed; however, some of the hypotheses are rejected. For the rejected ones, the paper give the possible explanations and at the same time, based on other variables of the information of respondents, further analysis has been done to find out how the ideal and actual leadership styles affected by other variables in different groups.

This thesis has investigated the difference in the acceptance and of subsequent purchase between two baked products according to sex of the individual. The study was conducted on 350 shoppers at selected supermarkets in Muncie, Indiana, to determine if there is a need for further study in the area of sex difference as a determinant in the type of criteria used to judge products in the marketplace. The development of the instrument used to collect the data and method of administration of the instrument are discussed.Analysis of Variance was used to analyze the data. No significant difference was found in the hypotheses tested. Recommendations for further study in the area of sex as a factor in products behavior are discussed.

Daily-deal applications are popular implementations of online advertising strategies that offer products and services to users based on their personal profiles. Current implementations are effective but can frustrate users with irrelevant deals due to stale profiles. To fully exploit the value creation and revenue generation potential of these applications, deals must become smarter. This research presents SmarterDeals, a deal recommendation system that exploits users changing personal context information to deliver highly relevant offers. To improve the relevance of offers, SmarterDeals relies on collaborative filtering recommendation algorithms and SmarterContext, our adaptive context management framework. SmarterContext provides SmarterDeals with up-to-date information about users locations as well as product and service preferences gathered from their past and present web interactions and experiences. We validated our approach using a data set of 271,418 product and service category ratings and 65,411 real users. We present our results using a comparative analysis that involves other well known recommendation approaches. / Graduate

A marketer is faced with one fundamental issue in developing brand marketing strategy: a choice between adopting an Image marketing strategy as recommended by David Oglivy versus influencing consumer choice through a Unique Selling Proposition as recommended by Rosser Reeves. In simpler terms using an emotional vs. functional/rational appeal. To help make this decision, the marketer must research consumer motivations and determine for his product/service category whether consumer choice of a brand is based on its image or on its functional attributes.[...] / Un specialiste de marketing doit faire face a un aboutissement fondamental lorsquTil met au point une strategie de marketing: un choix entre d’une part l’adoption d’une strategie mettant en valeur lfimage d!un certain produit, comme le recommende David Oglivy, et d*autre part 1Tinfluence du choix du consommateur au moyen d!une proposition de vente exceptionnelle, comme le recom- -mende Rosser Reeves. En termes plus simples, lTattrait de l’emotionnel contre l’attrait du rationnel/fontionnel. Afin de l1aider a prendre cette decision, le specialiste de marketing doit etudier les motivations du consommateur et determiner pour la categorie de son produit/service si le choix du consommateur pour une cer- -tame marque est base sur son aspect ou sur ses qualites fonctionnelles.[...]

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The paper provides a model that assesses the set of complementary components of varying compatibility and its effect towards consumer adoption decisions. The smartphone market is a system good which utilizes the device and a set of compatible applications (apps). The amount of switching costs may vary depending upon the consumer’s decision to switch devices or across platforms. Analyzing the Android ecosystem, the process of custom ROMs (and rooting) and the large set of games, news, etc. apps justify the existence of device-specific and platform-specific apps. The model reinforces the findings of a survey conducted by UBS suggesting the retention rate (i.e. level of switch costs) of Apple users is higher than Android users. The retention among Android devices is much lower in comparison as well. The model observes that the product fragmentation and the interdependence of apps lead to the noticeably lower retention rates across Android devices and platforms.

Typescript. / Thesis (Ph. D.)--University of Hawaii, 1968. / Bibliography: leaves 385-386. / vii, 386 l graphs, tables

Thesis (PhDBusinessAdministration)--University of South Australia, 2004.

Thesis (MStatistics)--University of South Australia, 2000