The late seventeenth century was the golden age of the printed descriptive catalogue. Nehemiah Grew’s 1681 catalogue, Musæum Regalis Societatis, printed for London’s Royal Society, exemplifies this elaborate published genre of early museum literature during a particular moment in time when collecting and ordering were methods of understanding the world. This thesis explores the importance of ephemeral texts in historical study by analyzing the prose used in Grew’s catalogue. Musæum Regalis Societatis opens a window onto late seventeenth-century English culture, providing insight into Grew’s opinions about contemporary religious and political debates and illustrating trends within scientific thought; most notably, the influence of Francis Bacon’s new empirical methods on Grew’s object descriptions. This results in a densely descriptive catalogue with vivid object descriptions, creating a virtual guide to the Repository. However, with the eighteenth-century development of museums as sites of leisure and the rise of experts and professionals in the burgeoning scientific disciplines, there is a noticeable decline in this genre of descriptive catalogue. Thus, Grew’s catalogue exemplifies a critical moment in the late seventeenth century in which scientific catalogues were published for a broad general public. / Graduate

The first developmental stages of advertising in traditional media Jakub Kesl Abstract Diploma thesis "The first developmental stages of advertising in traditional media" deals with the commercial use of media in its first forms and handles the evolution of advertising communication in conjunction with the development of media. Traditional media - print, radio and television in the period starting with emergence of these media until the point of establishment of advertising as their more or less apparent part were selected as a purpose of this study. This thesis tries to answer following questions:  How did the advertising in traditional media in the first moments of its existence form and evolve?  How did the first developmental stages of media advertising look like?  What was the reaction of the audience to new forms of media advertising?  How did enter of advertising into the media influence them and their contents or how did the media influence the ads? Attention is paid to forms of impact of advertising to media and their contents and forms of impact of media on advertising, and describes the types and forms of commercial messages in traditional media in its infancy. The work is primarily concerned with the first stages of development of advertising in the countries, where the development of print,...

propósito deste trabalho é a elaboração de um catálogo dos incunábulos de Juan Carlos Reppucci, que possui importante coleção particular de livros de temática vinária (vinhos, vinhedos, uvas, vindima, viticultura, vinicultura, embriaguez etc.). A partir de um histórico dos incunábulos e da imprensa no século XV, e de sucinta caracterização do acervo, cada um dos 72 incunábulos foi minuciosamente descrito, de acordo com normas destinadas a obras raras, de modo a compor um instrumento de referência para pesquisadores de diferentes áreas. / The aim of this work is to catalogue the incunabula collection of Juan Carlos Reppucci, owner of an extensive library on wine and related themes (wine, grape, vineyard, vintage, drunkenness etc.). After a panoramic view of incunabula and press in the 15th century, and a brief characterization of the whole collection, each of the 72 incunabula was thoroughly described according international rules for rare books, in order to create a reference guide for researchers of different areas.

propósito deste trabalho é a elaboração de um catálogo dos incunábulos de Juan Carlos Reppucci, que possui importante coleção particular de livros de temática vinária (vinhos, vinhedos, uvas, vindima, viticultura, vinicultura, embriaguez etc.). A partir de um histórico dos incunábulos e da imprensa no século XV, e de sucinta caracterização do acervo, cada um dos 72 incunábulos foi minuciosamente descrito, de acordo com normas destinadas a obras raras, de modo a compor um instrumento de referência para pesquisadores de diferentes áreas. / The aim of this work is to catalogue the incunabula collection of Juan Carlos Reppucci, owner of an extensive library on wine and related themes (wine, grape, vineyard, vintage, drunkenness etc.). After a panoramic view of incunabula and press in the 15th century, and a brief characterization of the whole collection, each of the 72 incunabula was thoroughly described according international rules for rare books, in order to create a reference guide for researchers of different areas.

<p dir="ltr">The popularity and success of <i>A Testimonie of Antiquitie </i>is apparent in the number of printed editions between 1566-1687; as Allen Frantzen writes in his <i>Desire for Origins</i>, it was one of the most frequently printed Old English texts. However, no one has ever conducted a critical examination of every printed edition of Ælfric’s Easter Homily from its first printing in 1566/1567 to its last printed edition in the seventeenth century in 1687. Examining these editions through a book and print history lens is vastly productive. It enables us to see how printers and translators have made lasting impacts on the text and how historical events influenced the editorial decisions and production of the editions. Furthermore, comparing and contrasting the transcriptions and translations in the editions brings new understanding as to how translators and printers were utilizing these texts for editorial and formatting purposes. From this examination, we can draw important connections among the editions; these connections demonstrate which edition a translator and printer utilized for their publication of the text. Tracking the editorial and formatting changes of the editions and placing those changes within a historical context provides key information on why and how these editions were being produced. Moreover, this dissertation exemplifies the trajectory of early modern English book and print history.</p>

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When Martin Luther supposedly nailed his Ninety-Five Theses in 1517 to the Castle Church door in Wittenberg, the small town had only a single printing press. By the end of the century, Wittenberg had published more books than any other city in the Holy Roman Empire. Of the leading print centres in early modern Europe, Wittenberg was the only one that was not a major centre of trade, politics, or culture. This thesis examines the rise of the Wittenberg printing industry and analyses how it overtook the Empire's leading print centres. Luther's controversy—and the publications it produced—attracted printers to Wittenberg who would publish tract after tract. In only a few years, Luther became the most published author since the invention of the printing press. This thesis investigates the workshops of the four leading printers in Wittenberg during Luther's lifetime: Nickel Schirlentz, Josef Klug, Hans Lufft, and Georg Rhau. Together, these printers conquered the German print world. They were helped with the assistance of the famous Renaissance artist, Lucas Cranach the Elder, who lived in Wittenberg as court painter to the Elector of Saxony. His woodcut title page borders decorated the covers of Luther's books and were copied throughout the Empire. Capitalising off the demand for Wittenberg books, many printers falsely printed that their books were from Wittenberg. Such fraud played a major role in the Reformation book trade, as printers in every major print centre made counterfeits of Wittenberg books. However, Reformation pamphlets were not the sole reason for Wittenberg's success. Such items played only a marginal role in the local industry. It was the great Luther Bibles, spurred by Luther's emphasis on Bible reading, that allowed Wittenberg's printers to overcome the odds and become the largest print centre in early modern Germany.