Made available in DSpace on 2014-12-17T14:52:54Z (GMT). No. of bitstreams: 1 JulioCAN.pdf: 402058 bytes, checksum: 8df132f1384eee9d46d80ec43cc00d79 (MD5) Previous issue date: 2006-07-28 / This paper looks into the cashew nut industrial process as a factor in adding value to it and involves its productions, industrialization and marketing. Its competitiveness fundamentally depends in its ability to surpass technological and non technological difficulties that contributes to increase costs and diminishes attributes to better qualities which means values to the market. The methodology applied in this paper was application of a questionnaire with a Likert model scale with closed questions and constituted by variables that composed nominated groups: exporting obstacles, market strategy, competitive advantages, broken nuts index, productive potential and social-economic profile of members of the Cooperative. A descriptive analysis was the method employed for the data analysis. After identifying some of the quantitative gains in the industrial process of the cashew nuts, recommendations are presented to COOPERCAJU to promote courses to improve the members productivity as well as technical assistance, in order to get more efficacy in the cashew nuts industrial processing / O presente estudo trata do processo industrial da castanha de caju como um fator de agrega??o de valor, envolvendo atividades de produ??o, industrializa??o e comercializa??o. Sua competitividade depende fundamentalmente da habilidade em superar gargalos tecnol?gicos e n?o tecnol?gicos que elevem os custos e limitem a implementa??o de melhorar os atributos de qualidade que o mercado valoriza. A metodologia empregada neste trabalho foi a aplica??o de um question?rio com escala do tipo Likert com quest?es fechadas, constitu?do de vari?veis que compuseram os grupos denominados: obst?culos ? exporta??o, estrat?gia de mercado, n?vel de maturidade, vantagens competitivas, ?ndice de quebra da castanha do caju, potencial produtivo e perfil s?cio-econ?mico dos cooperados. Como forma de an?lise de dados, foi utilizada an?lise descritiva. Ap?s a identifica??o de alguns fatores de ganhos quantitativos no processo de beneficiamento da castanha de caju, s?o apresentadas recomenda??es ? COOPERCAJU para promover cursos de capacita??o e consultorias t?cnicas aos seus cooperados, de modo que haja uma maior efic?cia no processamento industrial da castanha de caju