Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T18:44:35Z No. of bitstreams: 1 DIS_BRUNA_VIANNA_LOPES_COMPLETO.pdf: 1745697 bytes, checksum: e6cd90dab2484114d9bdd689a529e23b (MD5) / Made available in DSpace on 2017-06-30T18:44:35Z (GMT). No. of bitstreams: 1 DIS_BRUNA_VIANNA_LOPES_COMPLETO.pdf: 1745697 bytes, checksum: e6cd90dab2484114d9bdd689a529e23b (MD5) Previous issue date: 2017-04-26 / This dissertation is about collaborative production. Our general objective is to investigate how collaborative production can develop in the television. For this, we will analyze the program Hitrecord on TV, screened by cable channel Pivot, in the United States. We selected four episodies (season 2014 and 2015) and we will use the Thompson Depth Hermeneutics method (2002). The theoretical reference is composed of the authors Wolton (1996), Marcondes Filho (1995), Orozco (2005), Ver?n (2009), L?vy (1999), Jenkins (2009), Dizard (2000) and Salaverr?a, Garc?a Avil?s and Masip 2012), Tapscott and Williams (2006), Shirky (2011) and others. The results of this research show that collaborative production depends on four factors to develop: massification of digital technologies, cognitive surplus, connectivity and organization. Within a television program, the stage of content production is the most permissive phase of the viewer's involvement. It is possible for the participant to create inputs from internal team guidelines. The viewer's contribution may be in text, image, video or audio format. The adoption of collaborative production of the viewer in vehicles is an opportunity to reduce costs and innovate in the format, but the television will have to adapt to other factors like the collective creation and the decentralization of the production. / Esta disserta??o tem como tema de pesquisa a produ??o colaborativa do espectador na TV. Nosso objetivo geral ? investigar como a produ??o colaborativa pode se desenvolver no ?mbito da televis?o. Para isso, vamos analisar o programa Hitrecord on TV, exibido pelo canal a cabo Pivot, nos Estados Unidos. Ao todo, selecionamos quatro epis?dios (temporada 2014 e 2015) e vamos utilizar o m?todo da Hermen?utica de Profundidade de Thompson (2002). O referencial te?rico ? composto pelos autores Wolton (1996), Marcondes Filho (1995), Orozco (2005), Ver?n (2009), L?vy (1999), Jenkins (2009), Dizard (2000) e Salaverr?a, Garc?a Avil?s e Masip (2012), Tapscott e Williams (2006), Shirky (2011) e outros. Os resultados desta pesquisa mostram que a produ??o colaborativa depende de quatro fatores para se desenvolver: massifica??o das tecnologias digitais, excedente cognitivo, conectividade e organiza??o. Dentro de um programa televisivo, a etapa de produ??o de conte?do ? a fase mais permissiva ao envolvimento do espectador. Nela ? poss?vel o participante criar insumos a partir de diretrizes da equipe interna. A contribui??o do espectador pode ter formato de texto, de imagem, de v?deo ou de ?udio. A ado??o da produ??o colaborativa do espectador nos ve?culos ? uma oportunidade para reduzir custos e inovar no formato, por?m a televis?o precisar? se adaptar a outros fatores como a cria??o coletiva e a descentraliza??o da produ??o.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-08-29T19:32:36Z No. of bitstreams: 1 FranciscoGilbertoSilvaDeOliveira_DISSERT.pdf: 2935520 bytes, checksum: 16835611f1495c00b8c009b99ab4b6a6 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-09-02T22:37:56Z (GMT) No. of bitstreams: 1 FranciscoGilbertoSilvaDeOliveira_DISSERT.pdf: 2935520 bytes, checksum: 16835611f1495c00b8c009b99ab4b6a6 (MD5) / Made available in DSpace on 2016-09-02T22:37:56Z (GMT). No. of bitstreams: 1 FranciscoGilbertoSilvaDeOliveira_DISSERT.pdf: 2935520 bytes, checksum: 16835611f1495c00b8c009b99ab4b6a6 (MD5) Previous issue date: 2016-03-29 / Os blogs foram reconfigurados e agora figuram como importantes meios de comunica??o, o jornalismo deixa de ser uma atividade exclusivamente profissional e passa a figurar como uma linguagem, adotada por pessoas dos mais variados perfis, para comunicar sobre o cotidiano (CHAPARRO, 2014; SODR?, 2009). O objetivo deste estudo ? compreender a produ??o noticiosa dos blogs do interior potiguar que, em muitas comunidades (PAIVA, 2012), s?o os ?nicos ve?culos de comunica??o que informam sobre o cotidiano local. Descrevemos e analisamos os elementos constituintes e os par?metros de produ??o e de repercuss?o a fim de refletir sobre os efeitos do jornalismo enquanto pr?tica social (GOMES, 2004; PERUZZO, 2005) que comunica o cotidiano. Valendo-nos dos m?todos e t?cnicas do estudo de casos elencamos o Blog do Cl?sio Dantas (Bod?), o Blog do Edmilson Sousa (Currais Novos) e o Blog do Marcos Dantas (Caic?). Para se chegar a essa amostra foi feita uma cartografia das m?dias do Rio Grande do Norte que apontou a aus?ncia dos ve?culos de comunica??o convencionais com abrang?ncia estadual na regi?o central do estado, visto que as emissoras de TV aberta e os grandes jornais localizam-se em Natal e Mossor? e acabam cobrindo, predominantemente, o entorno desses munic?pios. A an?lise envolveu a cataloga??o das publica??es dos blogs e a observa??o das rotinas de produ??o desse jornalismo e a import?ncia desses blogs enquanto meios de informa??o da realidade local. Apresentamos como a tecnologia e a comunica??o em rede t?m transformado o fazer jornal?stico e a participa??o de todos na produ??o de conte?do tem elaborado uma nova l?gica da produ??o informativa (CASTELLS, 2012; DALMONTE, 2009; PAL?CIOS, 2003). Observamos como os blogueiros t?m se preparado para trabalhar com as perspectivas da cultura digital (LEMOS 2103; LEVY, 2000) sob as quais a produ??o jornal?stica agora pulsa em tempo real, em um ritmo fren?tico e ininterrupto (MORETZSOHN, 2002). O estudo possibilitou reunir um conjunto de informa??es detalhadas sobre a blogosfera potiguar e, mais especificamente, sobre os casos analisados, o que viabilizou compreender sobre os in?meros vieses desse fen?meno e de suas implica??es para a sociedade. / Blogs have been set up and now appear as major media, journalism is no longer an exclusively professional activity and now features as a language adopted by people of various profiles to communicate about daily life (CHAPARRO, 2014; SODR?, 2009). The aim of this study is to understand the news production blogs potiguar interior that, in many communities (PAIVA, 2012), are the only means of communication to inform about the place everyday. We describe and analyze the elements and the production and impact parameters to reflect on the effects of journalism as a social practice (GOMES, 2004; PERUZZO, 2005) that communicates daily. Drawing on the methods and techniques of case studies we list the Cl?sio Dantas Blog's (Bod?), the Edmilson Sousa Blog's (Currais Novos) and Marcos Dantas Blog's (Caic?). To achieve this sample was a map of Rio Grande do Norte the media that pointed out the absence of conventional means of communication with statewide in the central region of the state, since the broadcast television stations and major newspapers are located in Natal and Mossor? and end up covering predominantly the surroundings of these cities. The analysis involves cataloging the publications of blogs and the observation of this journalism production routines and the importance of these blogs as of the local reality information means. Here is how technology and network communication have transformed the journalistic making and the participation of all in the production of content have developed a new logic of information production (CASTELLS, 2012; DALMONTE, 2009; PAL?CIOS, 2003). We observe how bloggers have been prepared to work with the prospects of digital culture (LEMOS 2103; LEVY, 2000) under which the journalistic production now pulsates in real time at a frantic pace and uninterrupted (MORETZSOHN, 2002). The study made it possible to assemble a set of detailed information on the potiguar blogosphere and more specifically on the cases analyzed, which enabled understanding about the numerous biases of this phenomenon and its implications for society.