This research seeks to determine if there is a third-person effect in the realm of controversial product advertising. A questionnaire was designed based on previous research and distributed to a convenience sample of college students at the University of Central Florida. Participants were asked to rate their perceived levels of personal offense to product categories as well as the expected levels of other groups of people. The results show that there is indeed a significant third-person effect recognized for all product categories except for racial extremist groups. A first-person effect was shown to be present for the category of racial extremist groups. This research also suggests that a concealed third-person effect may have been present in previous studies of this nature that obtained high levels of offense attributed to the self. Discussions of the findings, implications for marketers and advertisers, limitations to the study, as well as suggestions for future research are also posited.

Title: Promotional Products - A quantitative study about which promotional product are thebest to be used in general and specific industries Authors: Philip Andersson and Kristiana Malinova Supervisor: Jean-Charles Languilaire Examiner: Christine Tidåsen End seminar: 2012-06-04 Level: Bachelor Dissertation in Marketing, 15 Swedish credits, Spring 2012 Key words: promotional products, promotional items, promotional gifts, product advertising,promotion, promotion methods and swag. Question:“Which are the best promotional products to be used by companies in general andin specific industries?” Purpose: The purpose of this study is to describe and analyze the use and the importance ofpromotional products for companies. What we want to achieve with this study is to find outwhich promotional product is the best in general and in specific industries. We will explorethe power of promotional items and how to achieve the best results when it comes to savingtime and money. Theoretical framework: The theoretical framework includes theories regarding whatcompanies need to consider when choosing to use promotional products. The theories whichare used are based to on the four hypotheses which we have chosen to analyze. Methodology and Method: This dissertation is a quantitative study with a deductive andextensive approach. Empirical framework: The empirical framework present findings and statistics of theresearch. Analysis: The four hypotheses are analyzed and critical examined. Conclusion: If companies learn how use promotional products they will gain a greatadvantage on the market. The type of the industry is of great importance when it comes tochoosing the right promotional products.

Darbo tikslas: įvertinti vartotojų požiūrį į maisto produktų reklamą ir pardavimų skatinimą Pakruojo rajone. Darbo uždaviniai: 1) Įvertinti vartotojų žinias apie sveiką mitybą; 2) Įvertinti vartotojų požiūrį į maisto produktų reklamą; 3) Įvertinti reklaminių akcijų ir maisto produktų pasirinkimo sąsajas. Tyrimo metodika. Tyrimas atliktas 2010 m. liepos-rugpjūčio mėn. Tiriamieji – 18 m. amžiaus ir vyresni gyventojai. Į anketą buvo įtraukti klausimai, susiję su respondentų žiniomis apie maistą, ekologinę produkciją, mitybą, jų pirkimo ypatumus, mitybos ypatumus, maisto produktų pirkimą sąlygojančius veiksnius. Iš viso buvo išdalinta 390 anketų, sugrįžo - 343 (atsako dažnis 87,9 proc.). Duomenų statistinė analizė atlikta naudojant „MS Excel“ programą ir „SPSS for Windows 14.0“ statistinį paketą, sąsajoms įvertinti taikyti t-testas ir chi kvadrato kriterijus. Statistinio pasikliautinumo lygmuo – 95 proc. Rezultatai. 70 proc. pirkėjų domisi informacija, parašyta maisto produkto etiketėje, apie 50 proc. pirkėjų produktus renkasi atsižvelgdami į su sveikata susijusią informaciją. Turguje dažnai arba kartais maisto prekes perka 82 proc. prekybos centrų pirkėjų.. 66 proc. respondentų žinojo apie genetiškai modifikuotus produktus, o 93 proc. manė, kad ekologiški produktai yra sveikesni, 61 proc. domėjosi sveika mityba, 85 proc. žinojo, kad grūdai ir daržovės yra sveikiau nei mėsa, pienas, saldainiai ar cukrus. Tik 9 proc. pirkėjų tiki reklaminiais teiginiais. Tarp svarbiausių veiksnių... [toliau žr. visą tekstą] / Aim of the study: To evaluate consumers' attitude towards advertising and sales promotion of food products in Pakruojis district Objectives: 1) to evaluate consumers' knowledge about healthy nutrition; 2) to evaluate consumers' attitude towards food product advertising; 3) to examine the relationship between promotions and choice of food products. Methods: The research was carried out in July-August 2010. The respondents were adults 18 years of age and older. The questionnaire included questions related to respondents' knowledge about food, organic products, nutrition, their shopping patterns, eating habits, factors influencing food purchase. Of the 390 questionnaires distributed, 343 were returned (response rate of 87.9 %). Statistical analysis of data was performed using MS Excel program and statistical analysis package SPSS 14.0 for Windows, there were t-test and chi-square criterion used in order to evaluate the correlations. The level of statistical confidence is 95 percent. Results: 70 percent respondents are interested in information given in labelling, about 50 percent of consumers choose products according to the health-related information. 82 % of customers often or sometimes buy food products at the market. 66 % of respondents were aware of genetically modified products, and 93 % believed that organic food is healthier. 61 % of respondents were interested in healthy nutrition, 85 % knew that grains and vegetables are healthier than meat, milk, sugar or sweets... [to full text]

Master thesis focuses on issues of corporate identity of advertising agency NIOSPORT agency, a.s. The aim of this thesis is to analyze corporate identity of company NIOSPORT agency, a.s. In the theoretical part is explained what is a corporate identity, which elements are included and why it is so important for companies. Then there is a definition of an image with an emphasis on its distinction from the concept of corporate identity, explained the interdependence between corporate identity and corporate strategy, and then is paid attention on advertising agencies in general. The practical part consists of a description of a particular advertising agency NIOSPORT agency, a.s., the results of empirical research, evaluation of the image of agency and finally of recommendations for the future, arising from the theoretical part, analyzing corporate documents and of the depth interviews with the director, staff and clients of advertising agency.

This diploma thesis deals with the compilation of proposal of marketing strategy for the firm Autosklo H.A.K., s. r. o. Pardubice. It analyzes contemporary situation and proposes the proceedings to achieve defined marketing aims.