FMCG companies use extensions to launch bulk of their new products. This trend is set to continue despite the growing literature which indicates that increasing number of extensions fail in the first 3 years of launch. Thus it is necessary for Brand Product Managers to understand factors of successful extensions. In this report a National Brands LTD (NBL) case study was conducted using 5 factors that were researched by Nijssen (1997), to analyse 7 extensions linked to 4 brands and that were launched in the last 3 years. Of the studied extensions, 4 have been found to have to have influence on the success of extensions. Findings of 1 factor were not conclusive. A factor that did not form part of the research propositions was also found to be key for the success of extensions. / Dissertation (MBA)--University of Pretoria, 2006. / Gordon Institute of Business Science (GIBS) / unrestricted

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Product development for any manufacturer today is both interesting and challenging. Marketing concepts need to be translated into a rational research and development process, which is scientifically supportable and deals with the logistic and administrative requirements of a modern, quality accredited manufacturing business. / Researchers suggest that the key for success in research and development is to involve all areas of a company, from marketing, purchasing and manufacturing to distribution and sales. For this reason it would be wise for companies to establish and maintain procedures that facilitate interaction between the different areas involved, so that innovative ideas are encouraged and integrated with the whole business in an effective and efficient way. The aim of this project was to establish a 'Research and Development Model' designed specifically for a small to medium sized Australian manufacturing business and to apply it to the development of a new range of nutraceutical beverages. / The research and development process involved all scientific and commercial aspects. Relevant data included market information, formulation and supplier details, chemical analyses and specifications for ingredients, results of microbiological analyses, sensorial panels and shelf stability trials. The Research and Development Model facilitated the product development process and it may be useful to other companies wishing to implement a new product range. / Thesis ([MApSc(BiomedicalScience)])--University of South Australia, 2006.

Thesis (M.S.)--Virginia Polytechnic Institute and State University, 1988. / Vita. Abstract. Includes bibliographical references (leaves 89-91). Also available via the Internet.

Thesis (MScIng)--University of Stellenbosch, 2007. / Bibliography. Also available via the Internet.

Thesis (M.Phil.)--Hong Kong University of Science and Technology, 2005. / Includes bibliographical references (leaves 140-146). Also available in electronic version.

M.Ing.

published_or_final_version / Business Administration / Master / Master of Business Administration

M.Com. / Please refer to full text to view abstract