The diploma thesis is focused on the elaboration of a business plan for placing a product on the market. It is a robotic device for the maintenance of single-wheel rails. The equipment will be placed on the Czech market by companies that will be newly created for this purpose. The business plan will be based on experience from joint machine research as well as relevant analyzes. The plan is therefore aimed at the company successfully completing its entry into the Czech market.

Thesis is aimed at describing the concepts and basic principles in the economy in gross domestic product. Furthermore it deals with the description of time series, their types, characteristics and the basic classification. A decomposition of time series into thein components is indicated. Another part is a basic description of the most commonly used economic filters - Hodrick-Prescott and Baxter-King. The Christiano-Fitzgerald and frequency-selective filter for short length time series have been practically implemented in MATLAB. The rest of the thesis deals with the application of above mentioned filters to data of Czech Republic, European Union, USA and selected EU countries. Moreover, the correlation between spectral components of the data for selected countries is investigated. KEYWORDS

Master´s thesis deals with electro-designers addressing concept proposal by the Automation and drives division of Siemens company. Actual state in the company has been explored by SWOT analysis. By means of questionnaire investigation, main criteria according to which the electro-designers are abided by during the manufacturer selection, has been established. Forcefully to these criteria, the set of measures leading to the Siemens products position by the electro-designers improvement, has been proposed. By realization of the measures, outstanding relationships improvement will happen and thus also many new customers will be won.

This Master´s thesis work analyses problems connected with supplementary pension insurance and life insurance of Respono, a.s. company. It includes a draft of choice of an adequate pension fond, life insurance and proposal of employerś contribution payments of penzion insurance and life insurance for individual employees with the purpose to eliminate company costs.

Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.

This diploma thesis deals with creation, improvement and application of the business plan. Theoretical observations will be found there as well as practical application of this theme. The thesis will describe establishment of Arabic restaurant in the centre of Brno and this business plan will be analyzed from all economical aspects

The diploma thesis deals with the analysis of business environment of the TOROLA design Ltd. On the basis of established information a concept and options for project execution of production and distribution of the electronic system for „Smart houses“ will be configured. This project will make extending the range of products and services possible the company and it will help to improve its financial situation.

The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.

Tato diplomová práce se zaměřuje na trh s bio potravinami v České Republice. Analizuje trh a použité marketingové nástroje. Práce obsahuje doporučení pro zlepšení působnosti marketingových prostředků pro podporu růstu trhu s bio potravinami v České Republice.

This diploma thesis deals with an entrepreneurial plan concerning the development of the business company MISE s.r.o., Ltd. The company has been working on the market as a distributor of medical aids for diabetics. The theoretical part is focused on the general characteristic related to the topic. The following analytical part contains the company characteristic, market analysis, financial analysis, the analysis of the outer and inner environment, including the plan evaluation for further expansion. In the conclusion, I summarize both the strong and weak points of the company, and also the opportunities and threats. The proposal part is based on the defined summary of the analytical part. The individual actions will aim to assemble an entrepreneurial plan, which will lead to the company expansion.