In relation to the development of IT-products it is very important that the software supplier is aware not only of the target group but also the field of application. Usability should characterize the whole IT-design process as, in relation to this context, design includes more than merely those aspects which are visible to and thus can be interpreted by the naked eye. The study examines the specific qualities and properties that substantiate the usability and the demands that a customer rightfully expects from an IT-product. The user and the customer are highlighted in the same context in order to demonstrate that it is through the customer that an IT-product is defined as being useful. Thus, from this perspective, the user and customer can be considered as being the same person. The empirical survey was based on those factors that were considered to constitute usability and each interview was conducted using these usability factors together with the intended IT-product. The survey has been carried out using analysis models in order to enable the assertions to be both validated and tested and to ensure the appropriateness of the model’s system and also the independence of the method. This qualitative study has been carried out using randomly chosen respondents and IT-products and the perceptions of these respondents in relation to what they felt were the properties that represented a usable IT-product have been noted. The analysis section deals with the usability properties which have been assumed to further substantiate the five usability factors utilized in the survey.  It is apparent from the analysis that is it quite possible to determine a minimum level of what constitutes usability and that this can be applied regardless of what IT-product is being described. The conclusion to be drawn from this is that the opinions and experiences of both user and customer should be considered in order to provide guidance in relation to satisfying the requirements with regards to the design of IT-products.

The diploma thesis deals with an analysis of marketing mix of the wine shop, which name is Vinotéka a radniční sklep Moravský sommelier® in Lednice. The main objective is to make and recommend suggestions to improve actual marketing mix of company. Concrete suggestions are based on outputs of the current situation analysis, outputs of the SWOT analysis and outputs of the questionnaire research.

This final thesis deals with the process of transforming of the selected travel agency VS Tours into a touroperator. All formalities and practical steps that are necessary for a successful process are analyzed and evaluated. In the first part general legal conditions for tourism industry in the Czech Republic as well as the formal transformation process are described. The second part first introduces the existing travel agency VS Tours and deals further with practical aspects of its transformation into a touroperator, including drafts of the necessary documents. The third part solves purely the practical aspects of the matter. A proposal for a profile product of the new touroperator, its marketing strategy and revenue calculations are presented. The work as a whole proposes a complex plan for transforming the travel agency VS Tours into a touroperator. The work can also be generally seen as a guide for any other travel agency planning a similar step.

The aim of this work is to outline chosen methods to be applied in developing a business plan for ICT product / service. Work formulates a business plan, project management, theory of constraints (TOC) and Quality Function Deployment. The TOC is mainly devoted to the principles of causality and this principles is applied to the sales and marketing theoretically. The practical section is analyzing the product / service by using the method of Quality Function Deployment, focusing on the application of TOC instruments (clouds and trees) during the prepation of project realization. The last part is the business plan for a specific ICT service.

Project management, to which the thesis "Development of software support for CCPM method in MS Project" aims, is a very important part of everyday life for most present companies. The project management has gone through rapid development, through the second half of last century, during which many new techniques and methods, for planning and managing projects, were developed. One of these methods was critical chain project management method (CCPM), developed by E. M. Goldratt in the mid 80th of last century. At the end of the 20th century the market began to be flooded by software applications which supported project management, thanks to the boom of information and communication technologies. Because the CCPM method is still too young, there is only a very little amount of products aimed at this method. Author of the thesis took as its main objective the development of a software application that would serve to support the project management by CCPM method, and will work as an extension to an existing, widely used product, MS Project. To achieve this objective, few secondary objectives have to be met. The first is to characterize methods for project management with a focus on the critical chain project management method, including the description of the advantages and disadvantages of this method. These objectives will be achieved with the help of literature search, supplemented by knowledge gained by studying the issue at the college. Another secondary objective is to find, analyze and compare existing software used for project management support with CCPM method. For the primary analysis the author mainly uses information supplied by developers of these products, for the deeper analysis is used a model project that examines the behavior of the application in standard situations. For product comparison is made a group of criteria, which can also serve for potential readers as the basis for decision of the choice of suitable application for their needs. The main objective of the work, the development of the application, is based on the requirements set on the basis of information obtained from literature and on the results from testing of existing applications. This application is considered to be the greatest benefit of the thesis. In the end of the thesis the newly developed application is compared with existing products, by testing on a model project and by evaluating with a group of criteria established for evaluation of existing products.

With the development of modern technology the perception of waste is changing. What was once considered unusable and expensive can be now seen as an useful material with potential to increase revenues of the company. As example can serve energetic industry, which was until recently only able to store its waste produced during combustion of coal. Now energetic companies are able to transform their waste into secondary energetic products (by-products) that can be further used in other industries. The main goal of the thesis is to determine whether there is a potential for the development of the secondary energetic products in the Czech Republic.

The work deals with changes in tax area and development of tax state budget revenues during the economic crisis, in the period from 2008 to the present. Theoretical part describes the economic crisis in terms of its origin, development and consequences on the macroeconomic indicators within EU and Czech Republic. The basic concepts of economic theories in order to resolve the economic crisis are stated. Practical part analyzes the specific measures in the tax system and its impact on the economic development. It shows that these measures has failed to fulfill the expected stabilization of the state budget, that the intended reduction of direct taxes and increase indirect taxes has been fulfilled, and also it verifies that effects of discretionary government measures are most evident in 2010-2011, subsequently followed by a decline.

This study seeks to analyse and quantify cross-border effects of discretionary fiscal policies from two major points of view. The aggregate approach rests on the use of the structural vector autoregression model (SVAR) and its extension, the global vector autoregression model (GVAR). The discretionary fiscal impulse itself is then defined as a change in cyclically adjusted balance of the government sector, calculated at quarterly frequencies. This section is then complemented by a case study of a single measure: the German car scrapping scheme during 2009 and its effects on the Czech economy. It was found that cross-border effects of discretionary fiscal policies may be indeed present, in case certain conditions are met. Importantly, a fiscal impulse has to originate from a sufficiently large economy and there needs to be a tight trade linkage between examined countries. In most cases, cross-border effects have also been found of lesser magnitude than direct impacts of fiscal policies on the domestic country. Finally, as demonstrated on the German-Czech case, even a single fiscal measure can trigger substantial cross-border spillovers. It was estimated that this measure positively contributed to real GDP growth in 2009 in the Czech Republic by 0.44 pp.

This thesis is analysing the current marketing strategy of Česká pojišťovna. In particular, it is focused on changes which were realised during the marketing campaign named "Podzimní ofenzíva 2011". There are described innovations of products of insurance, marketing communication and distribution department of Česká pojišťovna. The attention is also dedicated to the creation of insurance prices. In the theoretical part, there are characterised particular parts of marketing mix, service marketing and insurance mar-keting.

Post-product studios which finalise the results of authorial audiovisual products are an important part of the media space. In this thesis, I am dealing with one of the phases of post-production film processing -- the methodology of management and optimization of VFX projects, by which I mean the utilization of computer graphics in the creation of special visual effects in film and advertising. In order to optimize VFX projects I designed a sample project based on a typical, VFX postproduction which became the basis for the comparison of the general principles of the project management and actual procedure used in practice with the quest to optimize the management of the project. The purpose of this thesis is to establish a project management methodology for a VFX project which consists of four subsequent steps. The first step is the division of a VFX project into phases. The second step is the identification of auxiliary computer programmes for each phase, followed by an analysis of the risks and the evaluation of the optimal procedure. The first part of this thesis is devoted to the general definition of computer graphics and their use in post-production. The second part focuses on the development of the management methodology of VFX projects by testing it on a sample project.