The 5 factor model of personality, including the traits of openness, conscientiousness, extraversion, agreeableness, and neuroticism, is a well-established theoretical model for describing how personality is structured. Hirsh (2010) demonstrated the big 5 personality traits, excluding extraversion, were correlated with pro-environmental attitudes. The purpose of this quantitative study was to replicate previous findings, and discover if there was a correlation with a person's pro-environmental behaviors and the big 5 personality traits. A total of 100 participants from an online participant pool completed a survey, which included the Environmental Concern Scale to measure concern and attitudes about the environment, and the General Ecological Behavior scale and the Self-Reported Pro-environmental Behavior Scale to measure participants' pro-environmental behaviors. Bivariate correlations and multiple regression were performed to determine the predictive relationship between personality traits and pro-environmental attitudes and behaviors. The trait of openness was significantly correlated with both pro-environmental attitudes, r(91) = .36, p < .01, and behaviors r(93) = .41, p < .01. Agreeableness was also significantly correlated with pro-environmental behaviors r(93) = .26, p <. 05. Multiple regression revealed that trait of openness was found to be a significant predictor of pro-environmental concern F(5, 87) = 3.69, p < .005, and behaviors F(5, 89) = 4.04, p < .002. The implications for positive social change include a better understanding for psychologists of which of the Big 5 personality traits are more likely to contribute in the participation preserving the environment.

It is now clear that managers, and their organisations, are under increasing pressure to respond to environmental issues (IPCC, 2007; KPMG, 2005). Research has identified the important role that individuals play in affecting organisational change (Andersson & Bateman, 2000; Bansal, 2003; Starik, 1995), yet more remains to be done. Despite past success of cognitive and behavioural perspectives in explaining proenvironmental behaviours, few researchers have explored its affective dimensions (Kals & Maes, 2002; Vining & Ebreo, 2002). While organisations and the natural environment (ONE) research does mention emotive components of proenvironmental behaviours (Andersson & Bateman, 2000; Bansal & Roth, 2000; Ramus & Steger, 2000), there are very few studies that examine emotion directly. The lack of affective research on environmental issues in organisations has meant that ONE research has not kept pace with the theoretical and empirical developments in wider management literature that clearly demonstrate that emotion is an inescapable part of work-life (Ashforth & Humphrey, 1995; Fineman, 2003; Härtel, Zerbe, & Ashkanasy, 2005). As such, therefore, more research is needed to examine further the role of emotion in driving proenvironmental behaviours (Kals & Maes, 2002; Vining & Ebreo, 2002). Within this research, I aim to address this need by developing an understanding of the contribution of emotion to workplace proenvironmental behaviours. I draw on Weiss and Cropanzano’s (1996) Affective Events Theory and Pratt and Dutton’s (2000) theory of issue ownership to assimilate current understanding of the role of emotion in proenvironmental behaviour, from the fields of environmental psychology, ONE, and emotions in organisations. I also integrate Stern’s (2000) Value-Belief-Norm theory in order to account for both attitudinal and affective antecedents of proenvironmental behaviour. The relationships between environmental issues, emotions, and proenvironmental behaviour were explored in Study 1. Thematic analysis and content analysis of 31 interview transcripts revealed that managers experience positive and negative emotional responses to environmental issues. Results showed that emotions were expressed significantly more often when managers discussed environmental issues and proenvironmental behaviours at the individual level, compared to the organisational level. These findings demonstrate the importance of the organisational context in exploring the antecedents of workplace proenvironmental behaviour. In Study 2, my aim was to test a conceptual model of affective and attitudinal components of workplace proenvironmental behaviour. The sample for the study was 324 employees from five Australian organisations. I developed a web-survey to collect data from the employees and used structural equation modelling (SEM) to analyse the data. Results showed that aggregated positive emotions enhanced workplace proenvironmental behaviours. Contrary to expectations, however, I found that aggregated negative emotion impeded proenvironmental behaviour. Furthermore, results suggested that the direct relationships between emotion and behaviour were more important than the mediated effect of issue ownership. I conducted two experiments to test further the direct effects of emotion on workplace proenvironmental behaviour and issue ownership. In Study 3, I conducted a laboratory experiment. Five discrete emotions were manipulated using audio-visual stimuli developed for the purposes of the research. One hundred and ninety-four masters and final year undergraduate students participated in the study. Results demonstrated that emotions of the same valence led to different effects on workplace proenvironmental behaviour intentions and recycling behaviours. Contrary to expectations, results showed no significant effect of emotion on environmental issue ownership. Study 4 extended this work by testing the effect of the five discrete emotion manipulations in a field study. The sample for the study was 135 office-based employees. Results revealed that the emotion manipulations had a significant effect on proenvironmental behaviour, as measured by requests for information on improving environmental performance. Congruent with findings from Study 3, results of Study 4 demonstrated that emotions of the same valence led to different effects on workplace proenvironmental behaviour. Comparisons of effect sizes across Studies 3 and 4 revealed attenuation of the effect of emotion in an organisational setting. Together, these findings demonstrate the importance of emotion as an antecedent of proenvironmental behaviour. Findings demonstrated the significant role of organisational context in the relationship between emotions and workplace proenvironmental behaviour. Indeed, this research demonstrates that emotional reactions can induce proenvironmental behaviour. In a workplace context, however, results revealed that individuals also look to the organisation for cues as to the appropriateness of engaging in such behaviour. This research has implications for theory, research, and practice, and makes a contribution to the three research areas of organisations and the natural environment, environmental psychology, and emotions in organisations.

It is now clear that managers, and their organisations, are under increasing pressure to respond to environmental issues (IPCC, 2007; KPMG, 2005). Research has identified the important role that individuals play in affecting organisational change (Andersson & Bateman, 2000; Bansal, 2003; Starik, 1995), yet more remains to be done. Despite past success of cognitive and behavioural perspectives in explaining proenvironmental behaviours, few researchers have explored its affective dimensions (Kals & Maes, 2002; Vining & Ebreo, 2002). While organisations and the natural environment (ONE) research does mention emotive components of proenvironmental behaviours (Andersson & Bateman, 2000; Bansal & Roth, 2000; Ramus & Steger, 2000), there are very few studies that examine emotion directly. The lack of affective research on environmental issues in organisations has meant that ONE research has not kept pace with the theoretical and empirical developments in wider management literature that clearly demonstrate that emotion is an inescapable part of work-life (Ashforth & Humphrey, 1995; Fineman, 2003; Härtel, Zerbe, & Ashkanasy, 2005). As such, therefore, more research is needed to examine further the role of emotion in driving proenvironmental behaviours (Kals & Maes, 2002; Vining & Ebreo, 2002). Within this research, I aim to address this need by developing an understanding of the contribution of emotion to workplace proenvironmental behaviours. I draw on Weiss and Cropanzano’s (1996) Affective Events Theory and Pratt and Dutton’s (2000) theory of issue ownership to assimilate current understanding of the role of emotion in proenvironmental behaviour, from the fields of environmental psychology, ONE, and emotions in organisations. I also integrate Stern’s (2000) Value-Belief-Norm theory in order to account for both attitudinal and affective antecedents of proenvironmental behaviour. The relationships between environmental issues, emotions, and proenvironmental behaviour were explored in Study 1. Thematic analysis and content analysis of 31 interview transcripts revealed that managers experience positive and negative emotional responses to environmental issues. Results showed that emotions were expressed significantly more often when managers discussed environmental issues and proenvironmental behaviours at the individual level, compared to the organisational level. These findings demonstrate the importance of the organisational context in exploring the antecedents of workplace proenvironmental behaviour. In Study 2, my aim was to test a conceptual model of affective and attitudinal components of workplace proenvironmental behaviour. The sample for the study was 324 employees from five Australian organisations. I developed a web-survey to collect data from the employees and used structural equation modelling (SEM) to analyse the data. Results showed that aggregated positive emotions enhanced workplace proenvironmental behaviours. Contrary to expectations, however, I found that aggregated negative emotion impeded proenvironmental behaviour. Furthermore, results suggested that the direct relationships between emotion and behaviour were more important than the mediated effect of issue ownership. I conducted two experiments to test further the direct effects of emotion on workplace proenvironmental behaviour and issue ownership. In Study 3, I conducted a laboratory experiment. Five discrete emotions were manipulated using audio-visual stimuli developed for the purposes of the research. One hundred and ninety-four masters and final year undergraduate students participated in the study. Results demonstrated that emotions of the same valence led to different effects on workplace proenvironmental behaviour intentions and recycling behaviours. Contrary to expectations, results showed no significant effect of emotion on environmental issue ownership. Study 4 extended this work by testing the effect of the five discrete emotion manipulations in a field study. The sample for the study was 135 office-based employees. Results revealed that the emotion manipulations had a significant effect on proenvironmental behaviour, as measured by requests for information on improving environmental performance. Congruent with findings from Study 3, results of Study 4 demonstrated that emotions of the same valence led to different effects on workplace proenvironmental behaviour. Comparisons of effect sizes across Studies 3 and 4 revealed attenuation of the effect of emotion in an organisational setting. Together, these findings demonstrate the importance of emotion as an antecedent of proenvironmental behaviour. Findings demonstrated the significant role of organisational context in the relationship between emotions and workplace proenvironmental behaviour. Indeed, this research demonstrates that emotional reactions can induce proenvironmental behaviour. In a workplace context, however, results revealed that individuals also look to the organisation for cues as to the appropriateness of engaging in such behaviour. This research has implications for theory, research, and practice, and makes a contribution to the three research areas of organisations and the natural environment, environmental psychology, and emotions in organisations.

A key strategy to motivate proenvironmental behavior (PEB) involves the promise of monetary rewards. Financial incentives are intuitively appealing because they can increase an individual's expected benefits for engaging in the PEB; however, there is concern that incentives can transform motivations for the PEB. The purpose of this study was to examine the role of financial incentives on behavior across time. Specifically, I used an experimental design to examine the immediate effects payments on litter-removal effort (Phase 1) followed by effort after payments were no longer available (Phase 2). Undergraduate students were recruited for a trail evaluation study and randomly assigned to a control treatment or a financial incentive treatment. In Phase 1 I asked students to pick up discarded litter during their trail evaluation (PEB). The incentive condition offered students $0.25 for each of the possible 16 items of trash planted along the trail. The control condition simply asked students to help by picking up trash. Students were again asked to collect trash in Phase 2 but the financial incentive condition was not offered a payment. In accordance with self-determination theory I expected payments to increase effort in the short term and suppress effort when the incentive was no longer provided. Although there was an overall decrease in effort between phases within both conditions, the results of a repeated-measures ANOVA indicated no difference between the control and incentive condition in either phase. Given the lack of a statistically significant finding, it is possible that there are conditions under which payments provide no greater inducement than a simple request for help. This idea is supported by a meta-analysis, which identifies a consistent lack of effect for easily-performed tasks. Additional research is needed to further understand the conditions under which financial incentives can motivate and sustain PEBs. / Master of Science

No description available.

This study explored the relation between dispositional empathy and environmental concern by examining the mediating role of nature relatedness. Undergraduate students (n = 125) from the University of Victoria completed a series of questionnaires measuring dispositional empathy, three types of environmental concern, nature relatedness, proenvironmental behaviour and social desirability. Bootstrapping procedures were used to evaluate the meditational model. Perspective taking (a cognitive facet of empathy) appears to relate to biospheric environmental concern indirectly through nature relatedness. Empathic concern (an affective facet of empathy) predicted altruistic environmental concern, but this effect was not mediated by nature relatedness. Proenvironmental behaviour was only related to biospheric concern. These results suggest that the relation between empathy and environmental concern is multifaceted and that proenvironmental behaviour is not consistently an outcome. Possible explanations for this pattern of results are explored. Implications for theory and practice are discussed, and suggestions are made to guide future research. / Graduate

Achieving sustainable consumption of energy is an important issue due to the increasing demand for energy and its environmental impact. One of the biggest consumers of the global energy production is the residential sector. Factors determining pattern of energy consumption in this sector are firstly, characteristics of the buildings and equipment and appliances which are used inside them and secondly, people who are using the buildings. The former could be approached by using efficiency strategies; i.e. designing and using materials and utilities which are low energy demanding or reducing consumption of energy. The latter could be reached by adoption of demand side management strategies which could improve pattern of energy consumption by the end users. Combining these strategies bring out energy-smart buildings with energy-smart people as the users. This project aims at introducing potential approaches to strategies of promoting sustainable behavior regarding energy consumption in individuals, with the focus on the students of Linköping University living in the properties of housing company of the city, Studentbostäder. For fulfilling this purpose, literature review has been done for finding influencing factors on and strategies for shaping of pro-environmental behavior. In the next step, two projects with focus on demand side management for changing energy consumption of individuals have been studied. Afterward, a questionnaire based on the results of the literature review was prepared and used to gain an understanding of first: attitude, values, knowledge, and awareness of students of Linköping University regarding environmental issues, and second: point of view of the students toward the strategies for shaping pro-environmental behavior. Results of the above mentioned methods were used for identifying characteristics of a demand side management project based on provision of feedback on energy consumption for the users. It has been proposed that designing and implementing such project has the potential of affecting pattern of energy consumption by people and lead to its reduction, especially among students accommodating at housing company of city of Linköping, Studentbostäder. More studies are needed for finding feasibility of implementing such project.

Determinants influencing consumer eco-innovation adoption and green curtailment behaviors in a travel context are at the center of this thesis. Previous research on green consumer behavior has uncovered that internalized personal attitudinal factors such as values, beliefs, and norms are influential in determining mainly non-consumption and post-purchase behaviors. This thesis extends the understanding of a moral basis of green consumer behavior by exploring the influences of attitudinal factors on both car curtailment behaviors, and on consumer adoption of a high involvement eco-innovation – the alternative fuel vehicle. The integrated influences of innovation specific characteristics, car habits, knowledge and social norms, are also examined. Furthermore, differences between AFV adopters and non-adopters are explored, and the notion of consumers performing purchase and curtailment behaviors for different reasons is utilized in the development of nuanced profiles of three distinct consumer groups. Four studies, which build on two quantitative data collections on adopters and non-adopters of AFVs in Swe­den, are included in this thesis. In the first study, similarities and differences among adopters and non-adopters of AFVs, and the effects of attitudinal factors (values, beliefs, and norms), knowledge, and sociodemo­graphics on the adoption decision are analyzed. The results show that knowledge and personal norms are strong predictors of AFV adoption and that the VBN theory is applicable in this context. The main implication from the study is that high-involvement green purchase deci­sions, such as eco-innovation adoption, can be viewed as morally based. In the second study, a set of determinants influencing both curtailment of car use and willing­ness to adopt a less environmentally harmful vehicle are analyzed. Biospheric values, per­sonal proenvironmental norms, and car habit strength are found to influence both types of behaviors in different ways. The main implication from this study is that green purchase deci­sions and curtailment behaviors within a specific context are determined by partly different factors but personal norm is a strong predictor of both types of behaviors. The third study extends the findings from the previous one in segmenting consumers on cur­tailment behaviors and proenvironmental purchases. Three distinct types of consumers emerge from the data. The Non-greens are found to exhibit the lowest levels of green attitudes and behaviors, and the strongest car habits. The Curtailers are distinguished by performing primar­ily reductionist behaviors, and by being the most willing to reduce negative environ­mental impact of car use. The Ecovators are found to be the most inclined to purchase eco-innovations and also display the greenest values. The study shows that green consumers are a heterogeneous group that can be separated on the basis of green curtailment behaviors and proenvironmental purchase decisions, and that there seems to be no inherent contradiction in being an early adopter of new green technology (such as the AFV) and also having high levels of proenviron­mental values, beliefs, and norms. In the final study, innovation specific characteristics and consumer innovativeness factors are integrated with normative and attitudinal determinants influencing AFV adoption. The results show that personal and social norms, consumer novelty seeking, and four perceived innovation characteristics influence the adoption decision. Differences between AFV adopters’ and non-adopters’ ratings of AFV specific attributes are also analyzed. The contribution of this study is the integration of VBN theory and the DOI framework and the empirical conclusion that eco-innovations need to deliver on both traditional and proenvironmental attributes in order to be perceived as attractive by consumers. In sum, this thesis demonstrates the importance of proenvironmental personal norms for consumer adoption of a high involvement eco-innovation such as the AFV.

The Influence of Normative Factors on Environmentally Friendly Consumer Behavior As consumer behavior is a type of environmentally significant behavior, it plays a fundamental role in environmental concerns of our time. In the long-term, current consumption and production patterns are not sustainable. The goal of this thesis was to investigate the influence of descriptive social norms on environmentally friendly consumer behavior using a randomized experiment quantitative approach. Data was collected using online surveys. Experiment results show that providing information about the behavior of others has an impact on how we perceive descriptive norms and that a change in descriptive norms influences our environmentally significant behavior intentions. This was, however, only confirmed under the circumstances when respondents identified themselves with a reference group, which was a carrier of descriptive norms. Thus, this thesis broadens our knowledge of the impact of descriptive norms on environmentally friendly behavior, because it was previously assumed that descriptive norms are a significant factor only in situations with strictly defined reference groups. On the contrary, this research shows the impact of descriptive norms even in cases of relatively abstract groups with defined criteria for...