Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2999-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2999-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2999-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2999-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / This thesis is a study on the proper role that our generals and admirals should fill as military public opinion leaders. The study reveals a role which is compatible with our democratic principles establishing a proper accord and balance between the responsibilities and authority of our political and military leaders during the present "protracted conflict." The military public opinion leader role fosters the right for freedom of expression, the need for a knowledgeable citizenry, and preserves the principle of civil supremacy over the military. The limitations to the scope of the role are set by our democratic principles and by the limitations as defined by national security and in our national interest. Their role fits our contemporary needs and has been established by evaluating the mistakes of civil-military affairs in our history as well as the histories of Prussia-Germany, Japan, Great Britain, Russia, and France. In this analysis of the history of civil-military affairs, tradition was found to serve and foster conformity and was used as a justification for the continuation of present malpractices. Preconceptions and stereotyped beliefs, opinions, and attitudes have clouded the judgment of our political and military leaders as well as our citizenry in political-military affairs. The study shows that we have neither learned nor appreciated the leasons history reveals. / 2999-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2999-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2999-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / This thesis undertakes an analysis of alleged unfair foreign trade practices and examines what public relations responses were revealed by three domestic steel corporations. One of the most frequent techniques practiced by a number of European and Asian nations was wire rod dumping, or the practice of selling rods in different markets at adjusted prices. When Japanese trade interests began to introduce goods in United States markets at prices below the price of domestic steel goods, U.S. producers began a public relations program which extended from special tabloid newspapers to testimony before several federal agencies. The central objective of the study was to establish and examine the role of public relations in the dumping crisis. Research methodology was primarily a case study approach to the working public relations programs of the three domestic programs. Press releases, employee publications, and speech materials were reviewed for each firm. Each firm was analyzed in terms of pUblic relations objectives, selection of primary and secondary publics, communications strategy, and public relations results. A cursory examination of the role of the steel industry's trade association, the American Iron and Steel Institute, was also conducted. A final summarization then graphically outlined a proposed communications pattern between the Iron and Steel Institute and its member companies. Conclusions or the study indicated a need for a greater definition of public relation's role in international trade, a lack of economic knowledge among public relations personnel engaged in the corporate programs, a need for greater attitude research and the necessity of a more responsive framework of communications between the American Iron and Steel Institute and member steel companies. / 2999-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / The selection of Microcosm was based on its isolation, both geographical and from the technology of the present time. The elements of the town can be exposed clearly due to the relative sparseness of the stimuli operating on it. The purpose of this study is first to present a complete background of the town's history and institutions and the attitudes of its people and second to present guidelines for public relations programs so that any new Town Manager might put forward his efforts in a more successful manner than in the past. The history of the town and its institutions was gathered from libraries, public documents, governmental and private sources. The attitudes of the townspeople relative to the town, its institutions and the selves were studied by eans of depth interviews and questionnaires. These two bodies of data furnish a newcomer to the town with sufficient material so that he can more quickly establish the rapport he needs to become effective. Since no natives are being trained as Town Managers, this paper serves a real need in this respect. Guidelines are presented for conducting public relations programs based on today's generally accepted methods. These are amplified by specific recommendations as to how to conduct these programs in concert with the town's needs and personality. The effects of not considering such methods in the past are demonstrated. Where practical, data is presented in tabular form. A study of the effectiveness of future Town Managers, if they use good public relations methods as compared with past performance, could yield a quantitative assessment of such practice. Also, it is suggested that the background and attitude study be periodically updated so that this work can maintain its effect. / 2999-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / Based on interviews with opinion leaders in the fields of business and the arts, the thesis has three major points. First, the arts play an integral role in the corporate environment. Second, the relationship of business and the arts must be grounded in mutuality which is reached only if the two institutions are concerned with the society. Acting in the interests. of society, business and the arts inevitably meet. And third, dialogue between business and the arts is meaningful only if carried on by such intermediaries as public relations consultants, designers, or arts managers. [TRUNCATED] / 2999-01-01