This Bachelor Thesis reviews how to implement Industrial Policy in the municipality of Norrköping and how the public administration encourages the establishment of companies i Norrköping. Further more, the thesis investigates which arrangements Norrköping does when the competition be-tween different municipalities is strong. The subject is reviewed by case studies which show how the companies have started their business i Norrköping. The implementation has been presented from different viewpoints and interviews with the officials and the agents of the companies have been accomplished. In addition, the National Industrial Policy and the Local Industrial Policy of Norrköping have been studied to understand the political dimension of the subject. The thesis is focusing on the Industrial Policy of Norrköping and the area of establishment of companies and also two case studies. Implementing the Industrial Policy is characterized by negotiations, different interests and players. The implementation process can be difficult to understand when you are standing outside the network but at the same time the pessimism of the implementation theories is not as common as you suppose. On the other hand you cannot solve the lack of resources or change undefined policies to clear ones via the network.