Abstract Purpose - The purpose of this paper is to explore what the residents of Skurup think could improve in their municipality. The paper will give answers to what  could be better and which factors that are important for the improvement according to the residents of Skurup. The overall purpose with the study is to examine how the living situation could improve for the residents of Skurup.  Design/methodology/approach - A quantitative study in the form of 200 surveys is used to let us know what the residents of Skurup wishes to improve. The method will consist of primary data, which is collected through surveys. Supplement in the empire will consist of secondary data from databases like Web of Science, Scopus, Diva, Emerald insight and Google scholar. Implications/Findings - The study reveals what the people in Skurup wishes to improve in their municipality. It offers insight into what value proposition residents value the highest. The research paper shows that the sections Experience and activities and Education and children are important dimensions in the place offering.  Originality/value - The research paper provides information about what the residents of Skurup wishes to improve in their municipality, to make it into a better place. According to this research the residents of Skurups wants to improve the section of Education and the children the most. They also wishes to improve Experience and activities. This will in the end improve the living standard for the residents of Skurup and make Skurup into a place where people want to live. Paper type - Research paper. Keywords - Skurup, municipality, value propositions, quality of life and improve living.