Abstract Purpose - The purpose of this paper is to explore what the residents of Skurup think could improve in their municipality. The paper will give answers to what  could be better and which factors that are important for the improvement according to the residents of Skurup. The overall purpose with the study is to examine how the living situation could improve for the residents of Skurup.  Design/methodology/approach - A quantitative study in the form of 200 surveys is used to let us know what the residents of Skurup wishes to improve. The method will consist of primary data, which is collected through surveys. Supplement in the empire will consist of secondary data from databases like Web of Science, Scopus, Diva, Emerald insight and Google scholar. Implications/Findings - The study reveals what the people in Skurup wishes to improve in their municipality. It offers insight into what value proposition residents value the highest. The research paper shows that the sections Experience and activities and Education and children are important dimensions in the place offering.  Originality/value - The research paper provides information about what the residents of Skurup wishes to improve in their municipality, to make it into a better place. According to this research the residents of Skurups wants to improve the section of Education and the children the most. They also wishes to improve Experience and activities. This will in the end improve the living standard for the residents of Skurup and make Skurup into a place where people want to live. Paper type - Research paper. Keywords - Skurup, municipality, value propositions, quality of life and improve living.

AbstractPurpose - The purpose of this paper is to explore what the residents of Skurup wishes to improve in the municipality of Skurup and if the improvements can be generalized on gender. The paper will give answer to if the improvement can be based on which gender the respondents belongs to. If there is a connecting between living improvement and gender in the municipality of Skurup. Design/methodology/approach - A quantitative study in the form of 200 surveys is used to let us know what the residents of Skurup wishes to improve. The method will consist of primary data, which is collected through surveys. Supplement in the empire will consist of secondary data from databases like Web of Science, Scopus, Diva, Emerald insight and Google scholar. Implications/Findings - The study reveals what the people in Skurup wishes to improve in their municipality and if the result is affected by gender differences. The paper increases understanding of how a municipality can make their place good to live in based on different gender preferences. As women and men prefer different things, the attributes which they wishes to improve varies based on different gender aspects and can ́t be generalised on the whole population, as there are other affecting factors. Originality/value - The research paper gives accurate information about what the residents of Skurup wants to improve and if the improvement factors has anything to do with gender. It increases understanding of how a municipality can make their place good to live in, for different genders. It also provides information to the municipality of Skurup what they should improve according to the sample of residents. Paper type - Research paper. Keywords - Gender differences, municipality, Skurup, improve living and value propositions.

Syfte: Syftet med denna studie är att identifiera vilka Employer valuepropositions som anställda inom stål- och metallindustrin samtpotentiella arbetstagare anser vara viktigast hos en attraktivarbetsgivare. Detta för att ge företagen inom branschen bättre underlagför hur de blir mer framgångsrika med sin Employer branding Metod: Resultatet av studien analyserades med hjälp av en tematisk analys föratt identifiera och analysera fem olika dimensioner. Dessa femdimensioner grundar sig dels i tidigare forskning. Dels frånrespondenternas svar som inhämtas med hjälp av semistruktureradeintervjuer. Eftersom en abduktiv ansats har använts är detta möjligteftersom författarna kan gå fram och tillbaka mellan teori och empiri.De semistrukturerade intervjuerna genomfördes på 22respondenter,varav 18 av dessa respondenter arbetar på Åkers Sweden.Resterande 4 respondenter är studenter som potentiellt kommer attsöka jobb inom stål- och metallindustrin Slutsats: Resultatet visar på att en arbetsgivare måste kunna erbjuda ett paket avflera olika Employer value proposition för att uppfattas som enattraktiv arbetsgivare. De Employer value propositions somrespondenterna prioriterade främst är den sociala dimensionen samtutvecklingsdimensionen. För att Åkers Sweden ska kunna locka samtbehålla kompetent personal gäller det att kommunicera två olikabudskap. Ett internt och ett externt budskap. / Purpose: The purpose with this study is to identify which Employer valuepropositions that workers within the steel- and metal industry andpotential employees consider to be most important with an attractiveemployer. This is to give the companies in the industry a better basisfor how they can be more successful with their Employer branding Method:The results of the study were analyzed using thematic analysis toidentify and analyze five different dimensions. These five dimensionswere derived from both previous research and the responses ofparticipants gathered through semi-structured interviews. An abductiveapproach was used, the authors were able to move back and forthbetween theory and empirical data. The semi-structured interviewswere conducted with 22 respondents. 18 of these respondents are fromÅkers Sweden, while the remaining 4 respondents are students who arepotentially seeking employment within the steel- and metal industry Conclusion:The results indicate that an employer must be able to offer a packageof various Employer value propositions in order to be perceived as anattractive employer. The most essential Employer value propositionsaccording to the respondents are the social dimension along with thedevelopment dimension. For Åkers Sweden to attract and keepcompetent personnel, it is crucial to communicate two differentmessages: an internal message and an external message.

No description available.

Thesis (M. Com.) --University of Limpopo, 2018 / The purpose of this study was to investigate the efficiency and effectiveness of e-business applications when used for the creation and delivering of value propositions that the target markets that businesses desire to achieve in the Limpopo Province. The study had three objectives. (1) To identify the e-business applications that can be used in the development of new value propositions for businesses (2) To identify the benefits that the use of e-business applications offers to businesses (3) To determine the relationship between the use of e-business applications and the operational performance of the value propositions. The study was quantitative in nature. Exploratory and descriptive research were utilised to the use of e-business applications by businesses. A sample size of 330 businesses was used. The questionnaire was based on a thorough theoretical basis and a pilot study was conducted to improve the validity. The Cronbach alpha test was conducted to ascertain the reliability of the research instrument. Data was collected through the use of self-administered questionnaires in a survey. SPSS was used for data analysis. The results indicate the e-business applications, the benefits of e-business and the relationship between the e-business applications and operational performance of value propositions. Recommendations to businesses utilise e-business applications so that they are able to create and deliver value propositions in an efficient and effective manner are made.

Sammanfattning "Employer branding på Q-Med – En fallstudie i hur företagsspecifika värden förmedlas till potentiella och befintliga medarbetare" Datum: 19 januari, 2011 Nivå: Kandidatuppsats i företagsekonomi, 15 ECTS Institution: Akademin för hållbar samhälls‐ och teknikutveckling, HST, Mälardalens Högskola Författare: Erik Ljungmark 29 januari 1980, Stina Nilsson 25 april 1983 Titel: Employer branding på Q-Med – En fallstudie i hur företagsspecifika värden förmedlas till potentiella och befintliga medarbetare Handledare: Sara Melén Nyckelord: Employer branding, arbetsgivarvarumärke, företagsspecifika värden Frågeställning: Vilka företagsspecifika värden avser Q-Med att förmedla till potentiella och befintliga medarbetare? Vilka strategier använder Q-Med i sitt arbete med employer branding? Syfte: Uppsatsens syfte är att beskriva hur det medicintekniska företaget Q-Med arbetar med employer branding, både internt och externt, samt beskriva hur deras employer branding-process ser ut. Metod: Undersökningen består av en kvalitativ fallstudie baserad på sekundära och primära källor. Insamlad primärdata utgörs av intervjuer med representanter från fallföretaget. Utöver fallstudien har sakkunniga inom området employer branding intervjuats. Slutsats: Studien visar att Q-Med avser att förmedla värdeorden affärsmässighet, enkelhet och nytänkande till potentiella och befintliga medarbetare. Dessa värdeord ska återspegla Q-Meds företagsspecifika värden. Q-Med använder inga uttalade strategier för employer branding, dock använder företaget många strategier som bidrar till en lyckad employer branding, främst genom nöjda medarbetare och ett framgångsrikt ledarskap. Vad gäller extern employer branding finns utrymme för förbättring. / Abstract  – Date: January 19th 2011 Level: Bachelor thesis in business administration, 15 ECTS Institution: School of Sustainable development of society and technology, Mälardalen University Authors: Erik Ljungmark 29th January 1980, Stina Nilsson 25th April 1983 Title: Employer branding at Q-Med – A case study of how employer value propositions are conveyed to potential and existing employees Tutor: Sara Melén Keywords: Employer branding, employer brand, employer value propositions. Research questions: Which employer value propositions do Q-Med indent to convey to potential and existing employees? Which strategies do Q-Med use in their employer branding efforts? Purpose: The purpose of this chapter is to describe how Q-Med, a medical device company, implement employer branding within the company as well as externally. The purpose is also to describe the company’s employer branding process. Method: The study is a qualitative case study based on secondary and primary sources. The primary data collected consists of interviews with case company representatives. In addition to the case study, experts in the field of employer branding has been interviewed. Conclusion: The study shows that Q-Med intends to convey the value words: business sense, simplicity and innovation to their potential and existing employees. These value words are intended to reflect Q-Med’s employer value propositions. Q-Med does not use any set strategies when working with employer branding, even though the company uses a number of strategies which contributes to a successful employer branding. This applies especially to areas such as employee satisfaction and leadership. Regarding the external employer branding there is still opportunities for improvement.

The purpose of this thesis is to describe how value propositions can be seen as an operant resource in a wireless environment, for service providers’ opportunity to co-create value with their customers. To see how a service provider offer service in a wireless environment interviews have been conducted at Westra Wermlands Sparbank with the focus on service offered through a smartphone application. The findings in the empirical study was that the service provider does not have the opportunity to actively instruct its customers in a wireless environment since the majority of the customers get the smartphone application on their own without processing from the service provider. What the service provider therefore can do is to integrate its instructions into the smartphone application so it is easy to understand and to show the customers what possibilities they have when using it. Thereby the offered value proposition can be seen as an operant resource in a wireless environment. Moreover, the service provider gets the opportunity to co-create value with its customers.

在臺灣，路跑成為近年全民運動的熱門項目之一，根據「運動筆記」統計，賽事數量連續五年上升，達到 2015 年的 488 場賽事。路跑幾乎在國內的各個城市及鄉鎮遍地開花，代表其受歡迎程度且不侷限於個別區域。其中最大型的城市馬拉松－ 2016 臺北國際馬拉松，成功吸引 22,000 名國內外跑者參賽。是什麼因素引起跑友參加路跑賽事？跑友喜歡怎麼樣的路跑賽事；不喜歡哪種賽事？以上問題引起作者的注意，決定透過研究其價值主張，分析箇中因素。同時也問自己，若今天要承辦一場路跑，到底要怎麼辦才會成功。 本研究挑選國內外超過二十路跑及馬拉松賽事，討論個案所屬主辦單位如何決定於商業模式中提供何種價值主張，且使用何種方法配合其價值並傳遞給跑有及其他受眾。本研究先透過半結構式訪談國內馬拉松賽事的主辦單位及承辦單位，再訪談參賽者、教練及跑團。探討前者做了哪些努力及在哪方面用心；後者是否接受、認同且買單前者的作法，以期待主辦單位、合作廠商、跑友、市民都在路跑賽事中獲得收穫，皆大歡喜。同時，也期望主辦單位能參考跑友認為賽事不優的地方給予改進，優良的價值接受肯定並持續進步，讓國內馬拉松早日追上世界六大馬的水平。研究結果歸納如下： 壹、 路跑賽事的本質、城市及鄉鎮文化特色行銷、紀念品對路跑賽事的附加價值與魅力、冠名及好口碑賽事的品牌力、提供選手與民眾體驗的機會，以上五項皆為跑友的參賽動機與因素。 貳、 解決痛點及創造收穫的分析結果，可歸納成十三個價值主張，包含體驗、把事情搞定、信任、成本降低、風險降低、可及性、便利性／易用性、紀念性、榮譽感、效果／成績、設計、品牌／地位、兼容性、公益性。 參、 上述價值再做必要性及附加性價值分析、價值水平分析、生命週期分析、價值主張宣言及情感面產品面體驗式價值分析，另外也提出日後可發掘及發揮創意之價值的嘗試方向。 【關鍵字】：全民路跑、馬拉松、價值主張 / Road running races are getting popular in Taiwan these years. According to information of “Running Biji” website, the amount of races had increased gradually in five years ago, and reached as many as 488 competitions in 2015. Not only in main cities, even towns and villages are crazy in organizing races too. One of the biggest races, 2016 Taipei International Marathon had successfully attracted more than 22,000 participants, in both Taiwanese and foreigners. Author is feeling curious about this phenomenon, and decided to figure out what are the reasons which called runners to these races, and, the favorites or dislikes while running in these events. The purpose of this study is to identify value propositions of road running races, and try to validate the result with organizing races fictitiously. In this study, more than 20 races and marathons had been selected for further discuss in how organizers make decisions in providing various type of value propositions to target audience. The first phase of the project involves in semi-structured interview of organizers, runners, coaches and running club where they confirm or disagree the hard work by hosts, as a result of all people who involved in road running races including municipal government, sponsors, citizen would be feeling fulfilled at last. Simultaneously, we wish that host can study and treat the survey seriously, try to improve the quality or races, to make Taiwan races become one of the world best marathons in the future. Through induction and research, we reflect and summarize this study in following points: 1. Why do runners participate in races, can be described in following five reasons: the essence of road running races, the attractiveness of city and town culture, the gifts and souvenirs, the brand power in sponsorship or dependable races and organizer, and the experiences of competition. 2. Analyzation of pain relievers and gain creators, can classify in 13 value propositions. They are experience, getting the job done, trust, cost reduction, risk reduction, accessibility, convenience/usability, commemoration, honor, effect/result, design, brand/status, compatibility and public benefit. 3. Further discussions on above values are needed, including compulsory or additional value, value level, life cycle, declaration of value, and essence of value. Suggestion for practicing potential values is provided too. 【Keywords】：Road Running、Marathon、Value Propositions

Under de senaste två decennierna har IT-branschen lidit av kompetensbrist där det beräknas finnas ett underskott på 70.000 arbetare år 2024. Detta medför högre krav på att attrahera, rekrytera och behålla kompetenta medarbetare. För att lyckas är det viktigt att arbeta med sitt arbetsgivarvarumärke, eller Employer Brand. Syftet är därför att undersöka hur företag inom IT-branschen i Sverige arbetar med Employer Branding för att attrahera, rekrytera och behålla kompetent IT-personal och om de mäter det arbetet och i så fall hur, samt ifall de utvärderar det. Med hjälp av en kvalitativ undersökning har fem intervjuer gjorts för att för att få en bild av hur svenska IT-företag arbetar med Employer Branding. Resultatet visar att framhävandet av en unik företagskultur som är öppen, flexibel och välkomnande med ett starkt ledarskap är viktigt. Två av företagen mäter arbetet och därav är det bara två företag som följer upp och utvärderar det. / In the last two decades, the IT industry has suffered from a shortage of skill, where it is estimated that there will be a deficit of 70,000 workers by 2024. This entails higher demands on attracting, recruiting and retaining competent employees. To succeed in this, it is important to work with your Employer Brand. The purpose is therefore to investigate how companies in the IT industry in Sweden work with Employer Branding to attract, recruit and retain competent IT staff and whether they measure and evaluate that work, and if so how. With the help of a qualitative survey, five interviews were conducted to get a picture of how Swedish IT companies work with Employer Branding. The result shows that the emphasis on a unique corporate culture that is open, flexible and welcoming with strong leadership is important. In the recruitment work, it is also important to demonstrate the company culture and what benefits you get as an employee. Two companies measure their work and therefore only two companies evaluate it.

Many Chinese students seek an international education and they are often a target for international universities. These universities utilize online platforms for advertising to reach students. Various domestic and international intermediaries join to facilitate this online informing as well. On the market combined of the universities and the intermediaries, the online education search service is one of the most popular witnesses. The purpose of this thesis is to investigate the gap between Chinese students and the existing market, and to express how international online education search services should best approach the market. Key value propositions will also be formulated to detail these international services. The research method in this thesis is qualitative, and based on a case study of an international company in Sweden. This company is active in the online education search service and interested in the Chinese market. The case study comprises a pilot launch in China, as well as qualitative semi-structured interviews with employees within the company and with sample students in China. Two additional expert interviews have been conducted external to the case company, in order to increase the reliability of the study. The analysis of this empirical material in conjunction with the literature leads to my conclusion that Chinese students favor complete resources and integrated information, as well as a combination of online and offline practices. Furthermore, the Business Model Canvas is utilized as a theoretical foundation for investigating relevant elements of the value propositions. Finally, I propose a model of approach in both theoretical and practical formats to guide how international online education search services should approach the Chinese market.