This thesis is about exploring the suitable business model framework for open innovation projects in incumbent organizations like Ericsson. Due to the rise in global competition and digitalization incumbent companies cannot innovate in closed innovation systems. Open innovation accelerates the flow of internal and external knowledge for expanding to the new markets by the use of innovation. Companies need reliable and working tools to innovate their business models. Along with technological innovation, business models also play a dominant role in businesses. Companies need to protect their business models by building them strong.  Through making them hard to replicate for placing companies ahead of their competition. Companies employ the business model to understand value creation, delivery, and capture mechanisms. Open innovation explicitly incorporates the business model as a source of both value creation and value capture.  Later role of the business model is to enable the organization to sustain its position in the industry(West et al. 2006). The content of the thesis is explaining how the early stage startups and innovation projects are building their business models in incumbent organizations — then developing a suitable business model framework for such projects in incumbent organizations to building their business ideas.  Using design thinking methodologies proposed a business modeling approach with existing tools from the literature for creating a viable business model and using a value-based approach to quantify the value propositions by understanding value delivered to the customer and developing capturing model.  By converting those values in monetary terms, it makes it easy to propose a value-based price for the solution. Through this thesis, the author has introduced a framework and process model for business modeling by early stage projects. The contributions were in empirical findings and analysis focused on design thinking-based business modeling approach for MVBM framework and process model.

The aim of this thesis is to examine how the central museums in Stockholm, Sweden, design and market their offerings by utilizing consumer knowledge. Current museum marketing research suggests that museums should be marketed as any organization; however, public museums are challenged by their mission to provide an offering that is framed by the state, and at the same time to attract visitors. Through semi-structured interviews with representatives from seven of the central museums in Stockholm, and a case study of a marketing campaign for an exhibition, information concerning the museums’ designing and marketing of offerings has been gathered. This information was analysed according to the theoretical framework which, building on co-creation of value theory, is an extended version of the DART-model to include word of mouth. The authors conclude that the museums are limited in their ability to adapt their offerings to consumer preferences due to their state given mission and a desire to be credible. Instead, online communication platforms are used to make the offerings available to more people and to market the offerings through the consumers’ online social networks.

Smart homes are based on connecting different parts and components of the household through sensors and the use of the internet. The interconnection of the household enables control and remote control of the home. The factors behind consumer adoption of the smart home have been studied but there are still questions regarding the value propositions of smart homes. This study presents material that can provide insights into what value propositions young adults demand in smart home products. The methods used to produce the study results were, a survey and a questionnaire. The results from the survey showed that smart voice assistants were appreciated by the participants. However, all the participants believed the functional value of the smart voice assistants was limited. After participating in the survey, they felt no real need for the smart voice assistant in their home. The results from the questionnaire’s 112 answers showed that a large majority of the respondents did not own a smart voice assistant. Many did however, express a positive opinion towards voice assistants and were open to the purchase of a smart voice assistant in the future. The small number of respondents that did own a smart voice assistant were all satisfied with their purchase of a smart voice assistant

El objetivo de la presente investigación fue desarrollar una propuesta de valor a partir del mercado objetivo del Instituto de Educación Superior Tecnológico Privado, Chiclayo 2022. La metodología aplicada fue de tipo transversal,enfoque cualitativo, nivel aplicado y diseño fenomenológico. Además se utilizó la metodología del design thinking para conocer la experiencia del usuario y la entrevista a profundidad abierta, la cual fue aplicada a 6 estudiantes de los últimos períodos académicos y a expertos en el nivel superior tecnológico,hasta la saturación. Los resultados mostraron que el modelo de negocio de la organización necesitaba actualizarse especialmente en el módulo de segmento de clientes, propuesta de valor, actividades y asociaciones claves, así como en la estructura de costos e ingresos. Se concluye que la propuesta de valor se diseñó considerando las necesidades e intereses de los clientes, los cuales estuvieron enfocados en la mejora de los procesos académicos, administrativos y comerciales de la empresa en estudio. / The objective of this research was to develop a value proposition from the target market of the Instituto de Educacio n Superior Tecnolo gico Privado, Chiclayo 2022. The methodology that was applied was of a transversal type, qualitative approach, applied level and phenomenological design. In addition, the design thinking methodology was used to know the user experience and the open depth interview, which was applied to 6 students from the last academic periods and to experts in the higher technological level, until saturation. The results showed that the business model of the organization needed to be updated especially in the module of customer segment, value proposition, key activities and associations, as well as in the cost and revenue structure. It is concluded that the value proposition was designed considering the needs and interests of the clients, which were focused on improving the academic, administrative, and commercial processes of the company under study.

Logistics and supply chain in the Architecture, Engineering and Construction (AEC) industry can be seen as coordinated collaboration that is subject to managerial risks. The managerial risks are mitigated by Building Information Modelling (BIM) and Geo-Information Science (GIS), which are two distinctive digital transformative tools which are revolutionizing and accelerating the AEC industry in recent years. Many gains have been achieved concerning the capacity of BIM and GIS to enable collaborative workflows that minimize data loss and reduce inefficiencies in construction. In the past decade, most scholarly literature on BIM and GIS integration for supply chain management have focused on coordination and visualization to improve supply chain operational efficiency. While BIM optimizes visualization and manages the data related to specific projects, GIS coordinates and manages the data related to the outside environment of the project. An integrated BIM-GIS adoption for Construction Supply Chain Management (CSCM) offers value propositions for client and contracting organizations as information/data is seamlessly shared among them to guide decision making at every phase of the construction project.  However, no detailed study has been conducted so far on assessments of the value creation 4D BIM-GIS brings to the AEC industry when espoused for CSCM. To fill this gap, this paper aims to identify and prioritize the value propositions to 4D BIM-GIS adoption for CSCM in the Swedish AEC industry. Based on the reflective perceptions and evaluations of the AEC industry, the paper demonstrated the varied opinions from current active users and those who are yet to adopt 4D BIM-GIS for CSCM. ‘Time savings, ‘Increased efficiency and productivity and ‘Improved communication and information sharing’ were ranked as topmost drivers for 4D BIM-GIS adoption. The paper recommends corporate level training as pivotal in familiarizing workers with the new techniques that combine BIM and GIS in AEC practice. / Logistik och försörjningskedjan inom arkitektur, teknik och konstruktion (ABE) kan ses som ett samordnat samarbete med överhängande ledningsrisker. Riskerna som hanteras kan mildras av Byggnadsinformationsmodellering (BIM) och Geografiskt informationssystem (GIS), som är två digitalt distinkta transformativa verktyg som revolutionerat och påskyndat ABE-sektorn de senaste åren. Många vinster har uppnåtts med avseende på kapaciteten av BIM och GIS, vilket har möjliggjort ett samarbetsflöde som minimerat dataförlust och minskat ineffektiviteten i byggandet. Under det senaste decenniet har den mest vetenskapliga litteraturen om BIM- och GIS-integration för ledning av försörjningskedjan fokuserat på samordning och visualisering för att förbättra effektiviteten i försörjningskedjan. BIM optimerar visualisering och hantering av data, relaterat till specifika projekt, medan GIS samordnar och hanterar data relaterat till projektets omgivning. En integrerad BIM-GIS-antagande för konstruktionsledningen av försörjningskedjan (CSCM) erbjuder värdeförslag för klient- och beställarorganisationer, eftersom information / data sömlöst delas mellan dem för att kunna guida beslutsfattandet i varje fas av byggprojektet. Emellertid har ingen detaljerad studie hittills genomförts om bedömningar av värdeskapandet som 4D BIM-GIS ger till ABE-sektorn när de används för CSCM. För att fylla denna kunskapslucka syftar denna studie till att identifiera och prioritera värdeförslag till 4D BIM-GIS-antagande för CSCM i den svenska ABE-sektorn. Baserat på de reflekterande uppfattningarna och utvärderingarna från ABE-sektorn, visar studien de olika åsikterna från de nuvarande aktiva användare och de som ännu inte har antagit 4D BIM-GIS för CSCM. ”Tidsbesparingar,” Ökad effektivitet och produktivitet” och ”Förbättrad kommunikation och informationsdelning” rankades som de främsta drivkrafterna för 4D BIM-GIS-antagande. Studien rekommenderar utbildning på företagsnivå som en central faktor för att bekanta sig med de nya teknikerna som kombinerar BIM och GIS i ABE-sektorn.