This diploma thesis deals with evaluation of the financial situation of selected company between years 2012 - 2016. The theoretical part of this thesis deals with basic principles of financial and strategic analysis which create basis for elaboration of the practical part. The practical part analyzes the current state of the company using classic and modern methods of financial analysis. Based on findings in the practical part is evaluated overall financial situation of the company and recommendations are suggested to improve the current situation of the company.

In my master´s thesis, I focus on an overall review of a middle-sized manufacturing company, which was touched by a global crisis. Based on differents kinds of analysis, I try to discover reserves in a company activity, which make impossible its repeated grow. I will define proposals thanks to the analysis´ conclusions. Those proposals should lead to a positive company progress in coming years.

The aim of this theses is to evaluate conditions of the selected business by means of the analyses of the internal and external environments, including the macroeconomic environment analysis, Porter's Five Forces Analysis, the financial and fundamental analysis and SWOT analysis for a selected period. Before the analysis execution is defined theoretical basis, which includes an explanation of the principles of the analyses. The outcome of these parts are an implementation of executed analyses and information to a specific conditions of the company and a suggestion of the recommendations, which improves efficiency of the company.

This thesis analyzes the selected companies. I am going to use in my work analysis dealing with both external and internal business environment, branch environment and also the assessment of the situation in the company for the last three financial years. Individual analysis will be closely specified in the work and deployed in the real company environment . Based on established facts, the ompany will be recommended possible solutions to improve the current situation.