Selected fashion houses that exclusively offer luxurious goods use specific form of promotion of their products. Each house usually holds onto traditions of its country and features essential for its own brand while creating new collections. From the point of view of neo-rhetoric it would be appropriate to analyze visual advertisements of the houses (Chanel, Dolce & Gabbana, Burberry) if they create certain models via them. The main advertising campaigns for the spring/summer 2011 season were chosen for this comparison. Under the terms of observation and semiotic analysis of the fashion advertisement focused on rhetoric figures it can be proved that individual fashion houses aim their attention to how their potential customers' thinking is influenced by their advertising. The model of Roland Barthes is used for the analysis of chosen visual advertisements. Out of all rhetorical tropes the attention is paid to main four - visual metaphor, metonymy, synecdoche and irony. Fashion advertising meets unwritten norm that sets a target to convince the customer of suitability of the products for him.

This thesis is concerned with identifying and describing the linguistic elements of manipulative strategies of selected political speeches from 1948 till 1957. In the first part the work is focused on the principles of political communication, further persuasion and manipulation with respect to the relationship of these terms. In the next sections we find formal and functional description language means with regard to their pragmatic semantic components, mechanisms of propaganda and political line of reasoning. Knowledge of various aspects of language allows description of specific manipulative tendencies in political speeches and their burden in terms of evident and hidden action to the addressee.

The diploma thesis presents own research method for examination of speech formations. It focuses on examination of televised political debates. The method applied here may be characterized as an organized hermeneutic analysis of political discourse. Through the application of an analytical - philosophical approach (e.g. application of the theory of maxima, illocutionary acts evaluation, and analysis of arguments and verification of their truthfulness), the method allows us to establish objective facts of the debate as well as some personal features of debate participants. To examine texts, the theoretical knowledge of distinguished authors (J. J. Austin, K. Bayer, T. A. van Dijk, N. Fairclough, H. P. Grice, J. Habermas, J. Kraus, G. N. Leeche, J. R. Searl, and others) have been made use of. In addition to the literary survey, the thesis also includes the argumentation in respect of selection of the method, selection of talk shows, transcript of debates from TV records, transformation of the text into an analysable form, and research methodology. Accordingly, a specific communication model of programme is drawn up, the talk show discourse is analysed as a whole, and the styles and argumentation of selected participants are examined and analysed, which is followed by a comprehensive assessment of the...

Abstract, Ancrene Wisse, "Guide for Anchoresses" A Czech Translation (2015) Klára Petříková Ancrene Wisse (Guide for Anchoresses) is a remarkable work of the Middle English literature dating back to the first half of the 13th century. Its author (presumably a Dominican) conceived it as "spiritual life guidelines" for three sisters of a noble origin who decided to renounce the world. Besides its didactic purpose, its character is meditative and contemplative. Riveting in its style, its rich metaphors and heightened sensibility link it with the later tradition of the English mystical writers (Julian of Norwich), The work abounds in quotations, paraphrases of the continental monastic authors (St. Augustine, Bernard of Clairvaux). Surviving in seventeen manuscripts, it had been quoted till the Renaissance and its importance is further confirmed by a contemporaneous translation into Latin and French. Present translation aims to introduce this work to the Czech readers and to put it in its historical, social and literary context.

Bibliografický záznam ANDREAS, Petr. Politika interpretace. Rétorické, diskursivní a textové hry v normalizační literární kritice. Univerzita Karlova, Filozofická fakulta, Ústav české literatury a komparatistiky, 2014. Vedoucí disertační práce: prof. Petr A. Bílek, CSc. Anotace Tématem této disertace je politika interpretace v normalizační literární kritice a publicistice (1968-1989). Práce kategorizuje a analyzuje diskursivní, rétorické a textové strategie, které používali literární kritici a publicisté (a jednotlivé profesní a názorové skupiny) publikující v oficiálním publikačním prostoru. Metodologicky vychází z konceptu politiky interpretace podle P. C. Hogana, rozvinutého o teorii jednání a teorii řečových aktů. V první, teoreticko-metodologické části (kapitoly II-IV) je představen a rozvíjen pojem politiky interpretace a analyzovány metodologické problémy interpretace literárněkritických a publicistických textů z normalizační éry. V druhé, analytické a interpretační části (kapitoly V-VII) jsou rozlišeny tři roviny politiky interpretace podle umístění ve struktuře kritického aktu a identifikovány kategorie rétorických, diskursivních a textových strategií. V třetí, závěrečné části (kapitola VIII) je zobecněno a syntetizováno poznání o podobě a fungování kritického aktu v normalizační éře. Annotation...

The present master's thesis undertakes to provide a comparative study of authentic and literary nazi discourse. It takes up the thread of research already carried out into the concept of original nazi language, projects existing observations on that phenomenon onto a work of Czech fine literature and examines the possibility of the drawing of parallels between authentic nazi discourse and its recreation in fiction. The method selected for the purpose is one of study and collation of the features and devices of original nazi language as described in existing linguistic and philological commentaries in parallel with a detailed analysis of the discourse of Bedřich Brenske, the prime nazi protagonist in Arnošt Lustig's novella A Prayer for Katerina Horovitzova (1964). The main focus throughout is on lexical and semantic aspects and their roles in the process of psychological manipulation; the analysis of the fictional text also casts light upon certain extralinguistic and paralinguistic aspects of Brenske's communication that are revealed to the reader through the narrator discourse. Consideration of Brenske's direct speech in the light of the original discourse of the Third Reich reveals a high degree of correspondence between the two, both on the fundamental level of linguistic features and in terms...

Keywords "Long" 18th century; 18th century; Baroque; Enlightenment; Czech National Revival; history of Czech language; development of Czech language; Czech language in the Baroque period; Czech language in the times of the Czech National Revival; Czech language in the "long" 18th century; manuscript; scribe's usage; cultural Czech language; books of historiographic records; historiography; "folk chronicles"; gramatography; grammar books; Baroque stylistics; Baroque rhetoric; history of spelling; development of spelling; history of phonetics; development of phonetics; history of morphology; development of morphology; development of the lexis; Chlumec nad Cidlinou; Kutná Hora; Milčice; Nové Strašecí; Pelhřimov; Roudnice nad Labem; František Šolc; Vojtěch Kegler; František Jan Vavák; Filip Ignác Dremsa; Antonín Štěpán; Vojtěch Jílek; Václav Preinhelter. Abstract The traditional view describing Czech literary works written in the period from the late 17th century to the end of 18th century as signs of decline in the level of Czech language and literature has been successfully overcome by linguists over the past few decades. However, most papers covering the topic were focused on prints; handwritten sources are being analysed marginally and unsystematically. The aim of this dissertation is to provide a more...