Faced with the pressure of competition and reformation of education in public schools, private schools facing difficult plight in recruit students, although they have different reasons, most private schools use poor marketing strategy to enhance the competitiveness of the schools are indisputable fact. This paper takes a case as private schools in Kaohsiung city to discuss the relativity of schools marketing strategy and recruit performance and offer some references for the research of private schools layout in future. The research of this paper is focused on the problems of private schools marketing; because of the occupational schools have lots of sections, so the selection of samples use the fashion of conception, this paper selected the teachers, students and paterfamilias as the objects of this research. This paper studies a total of 1800 questionnaires were issued, recovering valid questionnaires 817 shares and the rate of return was 45.39%, thereinto, students questionnaires were 600 shares, 457 shares valid questionnaires were recovered and the rate of return was 76.17%, paterfamilias questionnaire were 600 shares, 157 shares valid questionnaires were recovered and the rate of return was 26.17%, teachers questionnaire were 600 shares , 203 shares valid questionnaires were recovered and the rate of return was 33.83%. Based on the research, this paper got some conclusions, the conclusions following are: (1)The mixed strategies of marketing of this research are the important lay in the marketing of private schools; (2) According to this study found that the various marketing strategies has its main marketing projects; (3) "Access planning" is the most important content projects of the status of private schools marketing attitude, "equipment strategy" is the most important projects of the cognitive degree of private schools marketing strategies; (4) Through the analysis of questionnaires of teachers, students and paterfamilias, it knows that the vast majority of teachers¡¦ score higher than parents and students, it means the teachers on the status of the marketing approach for the best; (5) Different identity variables exists significant differences in different lays; (6)The study finds students more attractive marketing attitudes, school enrolment more effective performance, paterfamilias marketing attitude better, the marketing strategy for schools to focus on the image of the strategy, teachers marketing attitude more better, more awareness for schools¡¦ marketing.

Approved for public release; distribution is unlimited / The purpose of this thesis is to determine the potential gain from using information from state criminal history files as a screen for enlistment. Additionally, two more fundamental questions are addressed. First, what is the level of pre-service criminal behavior in the recruit population and to what extent is it 'hidden' from the Navy? Second, does pre-service criminal behavior affect first term performance, and if so, how large is the effect? The data examined are composed of MEPCOM personnel files combined with state criminal history records which allow determination of recruits' actual recorded criminal backgrounds. Four measures of recruit success are identified: first-term unsuitability attrition; promotion to paygrade E-4; reenlistment eligibility; and retention beyond EAOS. Employing cross-tabulations and logit models, this research compares the effects of juvenile versus adult offenses, felony versus non-felony offenses, and convictions versus arrests on the likelihood of success. The results indicate that a moral waiver process relying on self- disclosure may not be effective in identifying an individual's criminal background and that recruits with pre-service criminal histories are more likely to attrite for unsuitability and are less likely to promote to E-4, be reenlistment eligible, or remain in the Navy beyond their EAOS. This study suggests adult felony criminal histories are effective predictors of future recruit success and recommends using state criminal information in the recruit selection process.