The theme of the diploma thesis is called "On-line Communications Strategy Plan for the Cinoherni klub theatre". The theoretical part of the thesis deals mainly with internet marketing and communications strategies in a business. A method called Search Engine Marketing (SEM) is described in details in this part. The thesis deals also with some possibilities of how to effectively use internet advertising to drive traffic to company's websites. In the practical part of the thesis a specific internet communications strategy for Cinoherni club theatre is designed. Free Google AdWords and Sklik PPC advertising systems are used in this strategy. The data from a banner (3 options) concept test research are the main fundament for an appropriate graphic and communication tools selection.

The aim of this thesis is to analyze the importance of ethics in advertising in contemporary society, on the basis of this information suggest approaches to improve observance of ethical principles in advertising and eliminate the spread of unethical advertisements and simultaneously outline arrangements in the case of potential and already existing conflicts of ethics and advertising. The thesis is divided into two major parts. The theoretical part provides key information concerning the subject ethics in advertising and advertising regulation. The practical part consists of examples of unethical advertising, evaluation of the questionnaire survey and it is supplemented with results of a survey MML -- TGI. The conclusion of the thesis presents a summary and evaluation of the finding results and provides marketing recommendations.

The thesis is concerned with a content network within the scope of online advertising and evaluation of factors of its success within online campaigns. The introductory part deals with the most common revenue models of online marketing and categorizing methods of online advertising regarding their specifics. The body of the paper describes metrics and a method of targeting applied in contemporaneous practice and furthermore introduces evaluation indicators in online marketing for content networks used in final analysis. The thesis presents and compares advertising systems for targeting in a content network. The goal of the paper is to show impact evaluation of chosen settings of advertising campaigns on their success, more specifically on possibilities of targeting and formulation of recommendations for their management.

The thesis deals with advertising expenditure major automotive brands, which are compared with their marketability. The thesis reflects the strategic marketing process and outlines the components of advertising. The aim of the work is to verify whether the investment in television advertising significantly and directly affects the marketability of vehicles, or there are some other factors.

The aim of this Master's Thesis is to characterize and analyze the current design of automotive print advertising placed in nationwide magazine. The Thesis is divided into two main parts. The first part summarizes the basic theoretical aspects -- such as content and functions of advertising, media types and their characteristics, brands and reference groups. In the application part, I firstly describe how to perform content analysis and give a description of magazine Reflex. In the following analysis of data obtained from the content analysis I uncover and describe which elements are highlighted, how often the reference groups are used or which car colors are mostly applied. I also analyze texts and keywords mentioned in the advertisements. The following is a comparison of advertisements between 2003, 2008 and 2013. In conclusion, I answer research questions; summarize the most important findings from the performed analysis and present marketing recommendations.

The aim of this master thesis is to describe advertising, media planning, media and czech automotive market. Then will be analyzed automobile advertising in Czech Republic in 2013 on television, radio and in press. Generally characterize ads on the mass media market and find out how these media are used and identify their differences. The conclusion will be focused on the first five automotive brands according to the order in the market and determine promotion planning on their individual models. To this analysis will be used descriptive statistics.

This thesis discusses the advertising market in the Czech Republic and focuses on different kinds and forms of commercials and their market reach. It also brings the differences between film and advertising productions. The practical part is devoted to a particular production company and a description of circumstances that enabled it to become a recognized advertising production. Through interviews and participant observation brings the creation of three specific commercials. Finally, it describes the main aspects of successful advertising campaigns and the circumstances of its creation.

The theoretical part of the diploma thesis is focused on t he s election of research methods, a description of the process of modernization of electronic marketing both in general in the public s ector and especially in the r ecruitment of milita ry personnel t o t he C zech Army. Specifically, it is a description of modernization and the goals of recruitment to the AČR as such. The theoretical part concludes with a description of the relevant personnel aspects - the specifics and human limits of recruitment to the AČR. In t he m ethodological p art of t he di ploma t hesis, pa rtial r esearch segments are ana lyzed. Quantitative analyzes of the success of advertising campaigns and recruitment websites are complemented by observation of the attitudes of relevant officials in the issue, reflecting the atmosphere and preferences i n the r elevant representatives. T he s ub-research areas are: technical a nalysis of modernization of w ebsites a nd c onstruction of ne w w ebsites f or recruitment to the AČR; quantification of running results a fter m odernization a nd quantification of results after the start of running of the new website; analysis of preparations for advertising campaigns; quantitative specifics of the development and especially the results of advertising campaigns for recruitment to...

This master´s thesis applies to identifying and rating risks connected to competitiveness of Kellys bicycles company that operates in the area of constructing and selling bicycles. Theoretical basis consists of scientific knowledge from marketing, market, risk analysis and rating. Analytical part consists of company introduction, analysation of company´s external environment and analysation of activities related with marketing. Last part of this thesis is focused on offers in minimasing risks of company´s activities.

The thesis is focused on proposal of communication mix for the motion design company. This contains the most important concepts and principles related to the current issues of marketing in the advertising segment. Furthermore, a detailed analysis of the current state of the company and created a specific proposal of new communication mix, which should lead the fulfillment of the objectives set.