Diploma thesis provides information about theoretical aspects of internet, mobiles, advertising and entrepreneurship. Paper analyses internet and mobile market in Czech Republic. There are market needs identified. Concept of the business plan is written in the paper.

This diploma thesis deals with the creation of a business plan. This plan is concerned with the startup of an online store which specializes in speakers, headphones and accessories. The thesis explores business plan theory and utilizes the SLEPTE, SWOT and McKinsey 7S analyses complemented by an analysis of my own research. Based on the above mentioned information, the business plan itself is drawn up.

The master thesis deals with creation of communication mix of the company Sportisimo s. r.o. The theoretical part explains the most important concepts and theories in relation to marketing. The field of marketing communication is elaborated in more detail. The analytical part describes in detail the current state of the surveyed company. It also includes marketing research and interpretation of its results. Based on information from the analyzes will be created a new communication mix of the selected company.

The diploma thesis focuses to develop business plan for setting up a small business. The essence of this plan will be the creation of services aimed at servicing and noise reduction of vehicles. In the first part the thesis is focused on the theoretical approach to the solution and in the second part on the analysis of the current state. Based on these information, the business plan is drawn up.

Diploma thesis aims at marketing communication and its risks. The thesis is divided into several basic chapters, one of which is devoted to theoretical basis with main terms related to this topic. It is followed with analysis of its current situation. Important part of the thesis presents draft of solution, which contains suggestions of communication mixture. Apart from its description, each suggestion includes time schedule, human resources, financial plan and analysis of possible risks due to implementation of suggestions. The diploma thesis was created on the basis of Bílá Vrána cafe situated in Brno-Komín

This master thesis deals with the proposal of the communication mix for the 10th year of the Truckshow event in Šeborov. The theoretical part includes theoretical knowledge from the field of marketing and explains the most important terms that are used in the analytical part. The analytical part focuses on the characteristics of the Truckshow event and describes a detailed analysis of the current state of the event. The analysis also includes marketing research and interpretation of results. The analysis information obtained will be the basis for the proposal of the communication mix.

The purpose of this master´s thesis is to process the manual for realization of internet auction focused in the car market – MotorHit.cz. It includes market and competition analysis and also analysis of general and professional (business) surrounding. The entire proposal of project solving was made from the obtained data and realized analyses.

This diploma thesis deals with risks and problems included in maketing activities of company Prefa a.s. focused on „Prefa Dekor“. Theoretical outcomes of the thesis are focused on scientific knowledge and terms in the marketing area, risks included in choosing marketing activities, trade area, risk analysis and identification of risks. Practical part of the thesis is focused on risk analysis included in choosing marketing activities, enviromental analysis, and following suggestions, which will get rid of these risksor at least minimize them.

This diploma thesis focuses on the analysis of the current communication mix of the selected company, identifies the marketing deficiencies and proposes new tools of the communication mix. The thesis is divided into three parts. The first part explains the theoretical background. The second part of the thesis deals with internal and external analysis and the third part contains own proposals for new elements of communication mix of the selected company.

This theses deals with the communication mix for the shop and e-shop. The theoretical part of the thesis deals with marketing terminology. The analytical part of the thesis contains current state of the company in order to discover its core problems and drawing up new communication mix. New communication mix should improve strenghten its market position and attract new customers.