The fields of public relations and marketing are experiencing interdisciplinary assimilation, especially in the health care industry and specifically in hospitals. With the recognition of this basic trend many questions have been raised by public relations practitioners, marketers, and health care administrators dealing with present and anticipated functions of these public relations/marketing departments.To survey the status of public relations and marketing in Indiana hospitals the study's research question became: What is the status of the functions of public relations and marketing in Indiana hospitals?A questionnaire was the basic research tool in this study of the status of hospital marketing and public relations. The questionnaire included three sections: 1) hospital demographics; 2) identification of public relations and marketing functions performed; and 3) professional staff demographics. This study's universe was defined as healthcare marketing/public relations professionals in the State of Indiana and therefore drew its sample from the Indiana Society for Healthcare Public Relations and Marketing membership list, 1993.The researcher's survey findings led her to the conclusion that because marketing is such a new and powerful force in Indiana's hospital industry, it is swiftly integrating its functions into traditional hospital public relations programs and even rising to a position of primacy over traditional public relations programs. / Department of Journalism

This thesis examined the concept of career commitment and its relationship to certain demographic variables, including gender, to determine if a positive relationship existed. The purpose of this research was to address from a different perspective the perceptions identified in previous research that female public relations practitioners lack managerial motivation and a willingness to sacrifice family needs for work, to see if there might be some refutation or support for these perceptions.One hundred and eighty three Indiana public relations practitioners completed a 39-item telephone survey questionnaire. The findings in this study revealed that there is no significant difference between male and female practitioners in work commitment, and there is no relationship between certain demographic variables, including gender, and work commitment.The findings that female public relations practitioners are just as committed to their careers as their male colleagues indicates that, at least in Indiana, there is simply no basis for the sex-role stereotypes that have been identified in previous research. / Department of Journalism

Thesis (Master of Military Studies)-Marine Corps Command and Staff College, 2008. / Title from title page of PDF document (viewed on: Feb 5, 2010). Includes bibliographical references.

The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on October 6, 2009). Thesis advisor: Maria Len-Ríos. Includes bibliographical references.

Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011. / This study investigated the professional status of female public relations practitioners in Rwandan public and private institutions by using direct managers as a focal point to get their perspectives about their staff. The study used a structured questionnaire to get information from the managers in public relations or communication departments. While different authors such as Aldoory & Toth, (2002); Wilcox and Cameron (2006:35) and Hon (1995) indicate that the public relations industry is feminised to the extent of 70 percent, the results of this study present it otherwise. The findings reveal that the trend of feminisation in Rwandan public relations industry is not on the same speed as the one in the industry worldwide. This means that based on the findings from different studies worldwide, females are represented by a big number in the public relations industry than males do. Furthermore, there is a gender gap in terms of responsibilities whereby women are more clustered in technical tasks rather than managerial ones. Although Rwanda has opted to empower women in its reconstruction process, they are still affected by the legacies of indigenous culture in terms of stereotypes associated with them and salary gaps which shows that the promotion of a female professional continue to be a problem in some organisations. Considering the research results, the public relations industry in Rwanda is still a new field and hence its practitioners' professional status especially women is not well depicted. However, the results show that female practitioners are able to offer good services to their customers due to their innate caring character and professionalism. The results recommend that local high learning institutions should include public relations courses in their program to ensure long run availability of public relations professionals. In addition the Rwanda private sector is encouraged to open up public relations agencies which will contribute to the improvement of customer care in Rwanda. Finally, the researcher recommends that public relations activities should be well planned in organisations to avoid confusion with other related fields such as marketing, for instance. The researcher further recommends that advance studies should be conducted to engage in the evaluation of the implementation of gender promotion laws and its efforts in various organisations.

The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.

The 221 members of the Financial Communications section of the Public Relations Society of America (PRSA) were surveyed about their continuing education views and practices through a mail survey. Out of the 221 members, 118 (53.4%) completed and returned the survey. Respondents were asked their opinions about the importance of different types of continuing education programs, how long it had been since they last participated, and what topic they would most like to see covered in a continuing education forum. The members were asked whether their companies encouraged involvement in continuing education by providing financial assistance and positive recognition. Respondents were also asked their number of years in the field, education, type of company, position level, age, income, and gender.It was concluded through the results of the study that the majority of members find continuing education important to themselves and to their profession. Most of the companies do encourage participation in continuing education and members feel that their companies' encouragement does influence their decision on whether to to participate. / Department of Journalism

Thesis--University of California, San Francisco. / Photocopy of typescript. Ann Arbor, Mich. : University Microfilms International, 1977. -- 21 cm. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 195-205).

This study examined how the public relations function was perceived by top administrators as viewed by public relations directors (Phase 1), and how that perception compares with the "ideal" or preferred function as indicated by public relations within Indiana colleges and universities (Phase 2). Out of 46 possible subjects, 32 participated in a survey which represented a 70% response rate.After Q-Sorts have been tabulated, the researcher concluded that respondents from phase 1 were divided in their responses into two equal groups with no clear majority of response being represented consistently. On the other hand, phase 2 respondents showed strong conviction with a dominant majority of respondents showing consistency in their selection. / Department of Journalism

This study examines the representation of women in public relations industry publications. The three publications published by the Public Relations Society of America and International Association of Business Communicators were content analyzed to determine the inclusion of women. Findings suggest that women are not represented in industry publications at the percentages of which they represent the field. Results of this study suggest that the contributions and value of women in public relations may still be overlooked despite the feminization of the field. The largest benefactors of this research will be future female practitioners currently enrolled in undergraduate and graduate level public relations programs. An understanding of women’s contributions to the profession is important for many reasons. The scholarly and tactical contributions of women provide examples to future professionals of what can be done in the field as well as the impact they can expect to make in the field. / Department of Journalism