The aim of this thesis is to propose a socially responsible activities, which could a smaller company, like Liho Blanice, deals with and implement them in practice. The theoretical part focuses on the introduction of the concept of CSR, its basic features and principles, as well as the methodology of Standard Responsible Company, and some concepts related to CSR. The next part deals with the application of CSR practices, from initial planning to its measurement. CSR strategies of three global producers of alcohol are compared. The practical part introduces the current activities of the company, the results of research to costumers, and based on them are then designed individual activities within CSR.

<p><p><strong>Level:                           </strong>Master thesis in Business administration with concentration towards Ecological economics</p><p><strong> </strong></p><p><strong>Title:             </strong>Combating climate change – a case study of Statoil’s climate strategy<strong></strong></p><p><strong> </strong></p><p><strong>Problem:       </strong>The world is facing an environmental situation where we no longer can ignore problems like climate change, losses of species and an overall environmental degradation. Many actors have to take their responsibility and do as much as they can for a sustainable development. One crucial actor is the business world. Often, they both have the knowledge and financial power to make a difference. Higher environmental regulations and pressure from stakeholders, such as the Swedish government or the EU, forces companies to consider the environment while doing business. This requires a strategy.<strong></strong></p><p><strong> </strong></p><p><strong>Purpose:       </strong>The purpose with the essay is to identify and study Statoil’s climate strategy.  We also want to identify the most important internal and external factors that are affecting the strategy.</p><p><strong> </strong></p><p><strong>Method:       </strong>The thesis is based on a qualitative method made up by two parts, interviews and literature studies. We made one informant interview and two respondent interviews with two environmental executives from Statoil AB.<strong></strong></p><p><strong> </strong></p><p><strong>Results:        </strong>Statoil has a mainly pro-active strategy and are very ambiguous in the climate question, although their strategy is highly affected by the surrounding. Developing new technologies, cooperation and profiling are the main parts of their strategy. They are affected by the dominating discourse ecological modernization, as well as by the organizational field. They are in turn affecting the field by their offensive strategy. The customers and the legal framework are the most important external factors of impact. Whereas the corporate group StatoilHydro and financial resources are the most important internal factors. <strong></strong></p><p><strong> </strong></p><p><strong>Keywords:    </strong>Climate strategy, environmental strategy, responsible company, greening, ecological modernization</p><p> </p></p><p> </p>

Level:                           Master thesis in Business administration with concentration towards Ecological economics   Title:             Combating climate change – a case study of Statoil’s climate strategy   Problem:       The world is facing an environmental situation where we no longer can ignore problems like climate change, losses of species and an overall environmental degradation. Many actors have to take their responsibility and do as much as they can for a sustainable development. One crucial actor is the business world. Often, they both have the knowledge and financial power to make a difference. Higher environmental regulations and pressure from stakeholders, such as the Swedish government or the EU, forces companies to consider the environment while doing business. This requires a strategy.   Purpose:       The purpose with the essay is to identify and study Statoil’s climate strategy.  We also want to identify the most important internal and external factors that are affecting the strategy.   Method:       The thesis is based on a qualitative method made up by two parts, interviews and literature studies. We made one informant interview and two respondent interviews with two environmental executives from Statoil AB.   Results:        Statoil has a mainly pro-active strategy and are very ambiguous in the climate question, although their strategy is highly affected by the surrounding. Developing new technologies, cooperation and profiling are the main parts of their strategy. They are affected by the dominating discourse ecological modernization, as well as by the organizational field. They are in turn affecting the field by their offensive strategy. The customers and the legal framework are the most important external factors of impact. Whereas the corporate group StatoilHydro and financial resources are the most important internal factors.   Keywords:    Climate strategy, environmental strategy, responsible company, greening, ecological modernization