The aim of this thesis is to determine the current situation of gastronomy in the Czech Republic, in particular the use of marketing tools in the field of gastronomic services. The theoretical part deals with the characteristics of gastronomy, the definition of terms, the awareness of the formation of gastronomy and its evolution in time. Specifies marketing, gastronomic services and describes the various components of the marketing mix. It also defines the services of caterers and basic regulations for gastronomic operation. The analytical part describes the czech gastronomy development, analyzes individual marketing tool in the field of gastronomic services and the major gastro projects, events and culinary guides. The conclusion summarizes lessons learned and proposes the basic starting points to improve the current situation on the catering services market.

Master's thesis on the topic Business plan consists of two parts. The first part is theoretical and describes some aspects of business and then also the structure of the business plan. The second part is practical and includes the actual business plan for establishing a restaurant Grill House. The key parts of the plan are executive summary, analysis of the area, marketing and financial plan. The aim of this plan is to develop a business plan for a restaurant.

The master´s thesis is focusing on temporary characteristics of restaurant services from the view of customers who have the illness called coeliac disease, which means they have certain dietary restrictions. Firstly, the theoretical part sets the topic into the wider context. The theoretical background is divided into three larger parts dealing with coeliac disease, the specifics of gluten-free diet and with a characteristics of hospitality industry with focus on this group. In the practical part statistical tests analyse the information, obtained by survey aimed at the target group. For this purpose the practical part is divide into four parts dealing with demographic characteristics of coeliacs and their influence on frequency of visiting restaurants, suitable characteristics of restaurants, their promotion and with coeliacs' interset in specialized restaurants. The outcomes of the thesis are a summary of coeliacs' consumer behaviour in the field of restaurant industry and recommendations for restaurants, how the offered services could be improved and fitted to the target group. Finally the thesis deal with the question of working of a restaurant which would be partly or entirely focused on serving a specially prepared gluten-free meals.

This diploma thesis discusses relationship between customers, restaurant owners and regional and local products and furthermore there use in food preparation. The goal was to answer several research questions from customers perspective. The restaurant owners were also involved by answering interview questions, asked by thesis author. The research was conducted in Jablonec nad Nisou and its surroundings. The goal of the thesis was to analyze, whether the local staples are used at least as much so they would have an impact on rural development or not. Literature overview is pointing out the origins of gastronomy in the Czech Republic, abroad and the effect of globalization on gastronomy. Important role in the overview plays also deeper look into regional products and their importance in rural development

The basic aim of this thesis was a discovery of new trends in gastronomy and their use in contemporary life. Especially, how people react to the modern trends, what are their claims and what measurement they apply or accept them. How they perceive {\clqq}experience gastronomy``, what they prefer and whether they are satisfied or not.

Charakteristika odvětví veřejného stravování, jako důležité součásti cestovního ruchu i národní ekonomiky U. S. A. Práce nastiňuje problémy a náležitosti, se kterými se potýkají podnikatelé v U. S. A. , kteří se rozhodnou otevřít restauraci, rychlé občerstvení nebo jiný podnik veřejného stravování. Uvedený podnikatelský plán provozovny Healthy Choice zdůrazňuje důležitost zodpovědné přípravy a pečlivého plánování při otevření nové provozovny.

The aim of this diploma thesis is to build a business plan to establish a restaurant and verify the reality of this project. The work is divided into two parts, theoretical and practical. The theoretical part is aimed at a general practice, how to create a business plan. Filling the second part is itself a business plan restaurant bar fit with the analysis of the market environment, financial plan, marketing plan and product description provided services.

The aim of this thesis was to create a business plan that will help in achieving the objectives in the gastronomy field. The theoretical part describes the various parts of the business plan.Practical section describes a specific business plan for the Family Restaurant in Humenné.

The goal of this thesis is to elaborate a business plan which will specify a spotted business opportunity in opening a restaurant. The thesis is divided into two basic chapters. The first chapter is theoretical and describes aspects of business and the method of writing a business plan. The second chapter is practical and includes the actual business plan for establishing a restaurant in Prague 8 -- Karlín. Key parts of this business plan are executive summary, competition analysis and financial plan. The thesis should provide a framework for possible realization of the business plan and discover financial aspects of establishing a restaurant.

The goal of this master's thesis is to elaborate a business plan of a newly established limited liability company - Reclu s.r.o. that plans to carry on an Italian restaurant, La Bisteccheria, located in Prague 10. The business plan should serve for verification of this project's feasibility. The thesis consists of theoretical and practical parts. The theoretical part introduces the definition and types of small and middle enterprises and also explains the terms that generally relate to business activities. Further, the final section of the theoretical part includes a detailed description, purpose, implication and structure of the business plan. The practical part of this thesis focuses on the business plan of Reclu s.r.o. itself including all the essential sections. The fundamental components of the business plan of Reclu s.r.o. comprise a description of the company, its key representatives and the product. The business plan further contains environment analysis, marketing, sale and HR strategy. An estimated financial plan for the first five years of the business activities constitutes the final section of the thesis and is elaborated for three different scenarios of potential enterprise's development: realistic, optimistic and pessimistic option.