The thesis is focused on the area of loyalty programme. Its aim is to analyse the loyalty programme of Ambiente restaurants called The Programme for Friends of Good Food and to compare it with the old method of rewarding customers that the company used to have before they launched the programme. The theoretical part of this thesis describes the position of loyalty programme in marketing and explains the basic terms as marketing and commercial communication, marketing mix, communication mix, sales promotion and its different forms. In connection with the loyalty programme, the terms as customer loyalty, satisfaction and value are explained. It is also described the customer relationship management and the ways how the loyalty programme can be measured. In practical part, there is an introduction of the Ambiente restaurants group and its previous method of rewarding customers and description of the new loyalty programme.

The goal of this thesis is to create a business plan for a Vietnamese restaurant and assessing the feasibility of its implementation, economic effectiveness and commercial viability. The business plan includes the main characteristics of the business aim. This thesis also concerns market and environmental analysis, marketing plan, financial analysis, and also business risk analysis.

The subject of my theses is the analysis of employees' satisfaction in a concrete company. The goal is to discover weaknesses in this area through a survey on employees' contentment and consequently creating a concept of how to improve current status in particular areas. The theoretical part includes specification of basic terms, clarifies importance of research of employees' contentment and presents results from other surveys. It also deals with particular elements of staff contentment and specifics of work in restaurant facilities. The practical part shows the application of theory into the business practice through actual research of employees' contentment in the restaurant XY. The survey focuses on employees' reflection in respect of selected areas of their work contentment. It uses a questionnaire and interview as research methods. The final output of the theses consists of recommendations and suggestions which should increase staff contentment in the chosen restaurant.

The aim of the thesis is to create a business plan for starting a restaurant. The business plan is to fill the gap in the market of the restaurants with healthy eating in the district town Pelhřimov. The theoretical part deals with processing a business plan and describes the strategic and economic analysis, on whose basis comes in a practical the evaluation of the business plan and the development of the business plan. There will be used PESTLE analysis, Porter's five forces model, risk analysis and SWOT analysis in the thesis. The main part is the compilation of the financial plan of the restaurant, which allows assessing the feasibility and viability of the business plan. The financial plan is complemented by the most important financial ratios, resulting from the financial analysis.

The study deals with the reconstruction and appropriate functional use of the castle in Hrušovany nad Jevišovkou. The castle is conveniently located in the city center but is in a state of emergency and can not be used at present. The design offers a new use of the historical premises of the castle and the whole area. The goal is to make the castle available to local residents and tourists.

The diploma thesis is focused on the quality of provided services of Prometheus Hotel in Brno. This hotel has already provided services of high quality to its customers but it has faced low summer occupancy and a high staff turnover problem. This diploma thesis is based on concrete and real economic, technical and operational data of Prometheus Hotel. The design part presents possible measures that eliminate low occupancy during the summer months as well as high turnover of employees. Other design parts contribute to the overall prosperity of Prometheus Hotel. The implementation of the proposed measures requires a considerable amount of costs, but they should lead to an increase in the services provided throughout the hotel.

The diploma thesis follows the urban planning analysis of the BVV area, which was elaborated in the subject TG02 –Specializovanýateliér. The Diploma Project processes an architectural study of the hotel with a congress center. The request for the proposal was the classification of the building into First Class (**** hotel) according to the Official Uniform Classification of Accommodation Facilities of the Czech Republic, as well as the number of rooms 250. The congressional part should serve more than 2,000 persons. The design responds to the historical urbanism of the BVV area, where it retains and optically complements the view axis to the Z-pavilion. The building also reacts to the height next to the standing mansion. In its close proximity is the lower part of the building with the congress center, the height part with rooms is located on the opposite side, at the sports hall. The object is optically divided into two parts - a lower base and a "growing" height part with room. The congress and the hotel part are optically separated by planing offsets and façade solutions. Lower, congress, part orbit horizontal aluminum lamellas, instead, the hotel creates vertical lamellas. These lamellas serve not only as optical separation but also as shading.

The diploma thesis deals with the design of **** Hotel Hrůdek with Salon of Wines in the locality Hrůdek near Velké Pavlovice. Hrůdek is located at Velké Pavlovice on the Velké Pavlovice - Bořetice bicycle route and it is very good location for tourism. The aim is to design Hotel Hrůdek with Salon of wines with adjoining public spaces near the town of Pavlovice, specifically in the locality Hrůdek. The Wine Hotel is the center of everything. It is associates the customer with vineyard and apricot products. The wine salon serves as a unique opportunity to individually taste any of the stored wines. During the tasting of the visitors, sommelier is available, which provides information on wine and individual wineries on request. The investor plan is to attract visitors to the local specialty called apricot wine. A beautiful, pure apricot aroma returns visitors back to July, until the time of collection of fresh Velvavlovice apricots. The freshness of this apricot wine is underlined by spicy acidity in harmony with a pleasant touch of residual sugar. Thatis why Hotel Hrůdek and Salon of Wines must provide support in the form of good food and quality sleep after a guided tasting for all visitors throughout all the year.

The subject of this diploma thesis is the design of a new sports center. The building is designed a a two-storey, brick-built ceramic block with a flat roof. On the first floor there are rehabilitation rooms, cloakrooms and saunas. On the second floor there are gyms. Part of the sports center is the proposed outdoor parking lot.

The aim of my master thesis is to create a comparison of economy between the Czech Republic and another country in the European Union. This other selected country member was Slovakia, which is quite similar to the Czech Republic, has a common history with the Czech Republic, but has already adopted the euro. At the beginning the history of European Union, the Monetary Union and the convergence criteria for the introduction of the single common currency are summarized. The analysis of selected macroeconomic indicators, the fulfillment of the Maastricht criteria and the analysis of medium-sized enterprises in the restaurant and hospitality sector was also carried out in practical part.