Thesis (M.A.)--Guo li Zhing-xing da xue. / Mimeo. copy. Includes bibliographical references.

Thesis (Ph. D.)--York University, 2001. Graduate Programme in History. / Typescript. Includes bibliographical references (leaves 352-372). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://wwwlib.umi.com/cr/yorku/fullcit?pNQ66346.

Thesis (M.A.)--Guo li Zhing-xing da xue. / Mimeo. copy. Includes bibliographical references.

Entertainment Coupons are a popular method of restaurant advertising. These books contain coupons for hundreds of local restaurants and are often sold to consumers as part of a fundraising campaign for a charity. Consumers are likely to use the book in one of two ways: to save money while maintaining their previous frequency of dining out, or to use the savings to increase the number of times that they can dine out with their fixed disposable incomes. Most coupon books are purchased by consumers. Consumers that have purchased a coupon book should be inclined to use coupons from it more frequently than consumers that have received a coupon book for free. Purchased coupon books involve a sunk cost that the consumers may try to recover through the savings the coupons provide. The impact of sunk costs may be reduced for coupon books with charitable ties; however, unless consumers consider the entire purchase price to be a charitable donation, there will still be costs involved in acquiring the coupons. An experiment was designed to test the effects of purchased vs. free coupon books and coupon books with and without charitable ties. Consumers using coupons from the purchased books were more likely to switch restaurants than were consumers that used a coupon from a free coupon book. The experiment showed few other loyalty effects; however this lack of effect may have been caused by the simulated method of implementing loyalty.

Thesis (M.S.)--University of Wisconsin--Madison, 1968. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (Ph. D.)--Harvard University, 1995. / Includes bibliographical references (leaves 408-416).

Thesis (M.B.A.)--University of Hong Kong, 1994. / Includes bibliographical references ([leaf 132-133]).

Thesis (M.A.)--State University of New York at Binghamton, Department of Geography, 2006. / Includes bibliographical references.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-10-05T12:08:14Z No. of bitstreams: 1 Patricia Betina Grinberg.pdf: 977963 bytes, checksum: ce00a6f6981732275a955f3c7a5fccf3 (MD5) / Made available in DSpace on 2018-10-05T12:08:14Z (GMT). No. of bitstreams: 1 Patricia Betina Grinberg.pdf: 977963 bytes, checksum: ce00a6f6981732275a955f3c7a5fccf3 (MD5) Previous issue date: 2018-08-29 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / In recent years, the way retail trade has been carried out has undergone major changes. With the emergence of the internet and e-commerce, with globalization and new marketing strategies, retailing has suffered consequences in terms of consumer habits, preferences and behavior. The shopping centers, perceived as important retail centers, were affected by these changes. In addition, the accelerated growth in the numbers of malls in large metropolises intensified competition between these centers, which ended up impacting on the volume of sales and the flow of consumers. By means of a theoretical survey and the association of a technique of mixed methods, with the application of a qualitative research carried out with executives of the sector and also the conduction of a quantitative study done with shoppers, this study analyzes the impact of these transformations on the creation of value in shopping malls, aiming to identify the main strategies of this sector in the current scenario for value generation in shopping malls marketing. The results of the quantitative survey shows a consumer who chooses to visit the mall that he/she likes the most and closest to his or her residence; that, in addition to consuming, he/she enjoys going to the mall to eat, stroll and perform leisure activities; and that he/she values aspects such as location, access, security, diversity of stores, variety of food options and items related to the comfort of the environment. This consumer also does not perceive some kind of communication from the mall to him and often buys products on-line, mainly due to the convenience, agility and diversity of options at this disposal. Half of the respondents decreased their visits to the mall after using e-commerce. The analysis of the qualitative study, in turn, shows that the interviewees suggest that the shopping malls become places of coexistence and experience, providing customers, in addition to traditional stores, a diversity of space options for food, leisure and services. With the objective of developing value creation strategies in a shopping center, both researches converge to the need to reinvent shopping malls so that harmony and partnership between physical commerce and the digital universe can be developed / Nos últimos anos, a forma como o comércio varejista é realizado tem sofrido grandes transformações. Com o surgimento da internet e do e-commerce, da globalização e de novas estratégias de marketing, o varejo sofre consequências no que tange a hábitos, preferências e comportamento do consumidor. Os shopping centers, percebidos como fortes centros de compra varejista, foram afetados por essas mudanças. Além disso, o crescimento acelerado do número de shopping centers nas grandes metrópoles intensificou a concorrência entre esses centros, o que impacta no volume de vendas e no fluxo de consumidores. Por meio de um levantamento teórico e pela a associação de uma técnica de métodos mistos, com a aplicação de uma pesquisa qualitativa realizada com executivos do setor e também a condução de um estudo quantitativo feito com frequentadores de shopping, este estudo analisa o impacto dessas transformações na criação de valor em shopping centers, tendo como objetivo identificar as principais estratégias deste setor no atual cenário para geração de valor em marketing de shopping centers. O resultado da pesquisa quantitativa mostra um consumidor que escolhe visitar o shopping que mais gosta e mais próximo de sua residência; que, além de consumir, aprecia ir ao shopping para comer, passear e realizar atividades de lazer; e que valoriza aspectos como localização, acesso, segurança, diversidade de lojas, variedade de opções de alimentação e itens relacionados ao conforto do ambiente. Este consumidor também não percebe algum tipo de comunicação do shopping para com ele e frequentemente compra produtos on-line principalmente em função da comodidade, agilidade e diversidade de opções à sua disposição. Metade dos respondentes diminuiu suas visitas ao shopping após utilizarem o e-commerce. A análise do estudo qualitativo, por sua vez, demonstra que os entrevistados sugerem que os shoppings transformem-se em locais de convivência e experiência, disponibilizando aos clientes, além das lojas tradicionais, uma diversidade de opções de espaços para alimentação, lazer e serviços. Com o objetivo de desenvolver estratégias de criação de valor em shopping centers, ambas as pesquisas convergem para a necessidade da reinvenção dos shoppings, de forma que possa ser desenvolvida a harmonia e a parceria entre o comércio físico e o universo digital

Made available in DSpace on 2016-03-15T19:21:31Z (GMT). No. of bitstreams: 1 Michelle Tavares da Silva.pdf: 1505780 bytes, checksum: 91c007f60f9caf02b7ca8facd751805f (MD5) Previous issue date: 2007-03-07 / Nowadays, the Brazilian economy is passing through a big turbulence, and the retail trade practice is getting more and more crowded. As it is getting worse finding opportunities to differentiate products, prices, promotions and locations, the retail traders are trying to transform their own store into a competitive differentiate, making it more attractive and stimulating. Proofing through market studies, the atmosphere of a store, simultaneous with the desire of the consumer, makes that the consumer himself stays longer there, stimulating him to buy something. The physical presentation of the store, in and outside, must reflect cultural and social elements, being fundamental to find and identify them. This planning action requires a good architecture project and a strong merchandising action, through techniques on the presentation of the goods. In the past, luxury products were restrictedly commercialized in the upper most classes of our society. Over the years, this situation has been changed and today these goods are widely available to the general public. In fact, this is a result of a Marketing Spirit strategy used by large retail companies, where these prime products are made available in large scale (more places, more buyers and lowers prices). In light of the above, it is imperative to understand how to set-up the correct environment for this whole strategy to take place. What is expected from this study is to identify important aspects relative to the design of high-end commercial interiors. Nonetheless the goal is to contribute with the development of better architectonic plans for retail stores. / Sabe-se que a economia brasileira está passando por grandes turbulências, e a prática do varejo torna-se cada vez mais acirrada. Como está cada vez mais difícil encontrar oportunidades de diferenciação a partir dos produtos, dos preços, das promoções e da localização, os varejistas estão buscando transformar a própria loja num diferencial competitivo, tornando-a atraente e estimulante. Comprovadamente, através de estudos mercadológicos, a atmosfera de uma loja, quando em sintonia com o desejo do consumidor, faz com que este permaneça ali por mais tempo, estimulando-o a comprar. A apresentação física da loja, externa e internamente, deve refletir elementos culturais e sociais, sendo fundamental a busca de uma identidade. Tal planejamento requer um bom projeto de arquitetura e uma forte ação de merchandising, ou seja, técnicas de apresentação da mercadoria. Antigamente reservados aos círculos da burguesia rica, os produtos de luxo progressivamente desceram a rua. No momento em que os grandes grupos apelam para o espírito do marketing, é imperativo abrir o luxo ao maior número de pessoas possível e torná-lo acessível através do aumento dos pontos de vendas, por isso torna-se importante compreender como se compõem estes espaços. Pretende-se, através desta pesquisa, identificar aspectos importantes a serem observados durante o planejamento e projeto de interiores comerciais, a fim de auxiliar no desenvolvimento de melhores projetos arquitetônicos de lojas. Neste sentido, este trabalho vem contribuir com os estudos nesta área.