The topic of this thesis is the Transformation of Czech Radio after the Introduction of Web 2.0. The research was carried out from the Czech Radio employees (working on both Prague or regional stations) point of view, who have had experience working at Czech Radio before and after the advent of Web 2.0. The subjects of the research questions were: adaptation of employees, the impact of changes on the content of broadcasting and ethical principles and finally, their general consequences on Czech Radio in the digital age. The answers to the presented questions were then explained in the practical part of the thesis by a qualitative research using the method of semi-structured interviews and the method of grounded theory for the subsequent analysis of the collected data. The analysis of the data shows that changes could not have taken place without the employees who set them in motion. Within the changes associated with the new communication environment of Web 2.0, feedback plays a important role. It affects Czech Radio employees who use it to influence changes in content, changes in its presentation and partly on its topics. The adaptation process differed at the level of positions. The position of web editors played an important role in the adaptation of other members.

The heart of this thesis consists of life stories narrated by former as well as current sports journalists and it focuses on sports journalism as a profession in political and social contexts. The first part gives an example of theories which deconstruct the myth of sport as an apolitical phenomenon. The second part reconstructs the history of public appearances of sport by examining attitudes, values and desires of interviewees. Using the snowball sampling technique -- recruitment of future subjects from among their acquaintances -- the researcher processes memories of eight interviewees whose information is classified into four main topics. Those include answers to under what conditions interviewees made a decision on their occupation, which sports they were concerned with, what reputation those sports had, what constraints they faced in their job, and what other unexpected roles their profession implies. As a whole, this text describe sports journalism as sine qua non for an outset of the tendency which began to grow during the 1950s in Czechoslovakia -- the attraction extending beyond the leisure activity and the top level sport gaining in popularity.

This master thesis called The influence of digital media on the production of Czech Radio news and opinion journalism focuses on the changes in the producing of news and journalistic content of Czech Radio caused by the origin and development of network digital media. It describes the current form and functioning of the Czech Radio newsrooms and deals with the role that public institution attach to new media. The theoretical part attempts to define new media and describe their effects on traditional mass media. It also places in the context of current public service broadcasting in the Czech Republic and describes the development of technology that preceded the current situation. The aim of the practical part of the master thesis is a qualitative analysis of the impacts of the latest changes in available technology and new habits of consumers of media content. The main source of information in the analytical part of the thesis are respondents from the ranks of Czech Radio workers. The thesis answers the question of how important role digital media play for Czech Radio and how the Department of New Media cooperates with radio journalists. It also focuses on new journalistic content and formats that are emerging in radio broadcast as a result of the expansion of new media. Last but not least, the...

Now when information is abundant, practice of Data Journalism is quickly becoming a core technique of the 21st century newsrooms. The diploma thesis "Data Journalism aimed by Datablog IHNED.cz" is focused on introducing Data Journalism as a genre responding to the changes in the society and the technology development. The theoretical part concerns with the history of the subject, the workflow of Data Journalism in the newsrooms and the limitations; such as inappropriate business models, difficult process of collecting data or the lack of training. The main goal of the research is to map the work of the Czech data team in the IHNED.cz and compare the results with the work of teams in Australia. The research methods are combination of quantitative and qualitative analyses. The main source of information are interviews conducted with data journalists from the Czech Republic and Australia. On top of that the research gives deeper understanding of how the integration of data journalists in the newsrooms affect the way journalism can support the existence of media organizations and contribute to the public good. The last part offers predictions of the future of Data Journalism.

(in English): Vladimír Dvořák (14 May, 1925 - 28 December, 1999) is mainly known to the public as the presenter of Televarieté, a TV entertainment programme, and older generations may also remember him as a music programme presenter and an author of lyrics to pop-music songs of the 1960s. However, this limited perception calls for a correction, as Vladimír Dvořáka was, without exaggeration, a universally talented man. As this text aims to show, Dvořák was strong in fine art and literary disciplines (wrote a number of librettos), as well as on the script-editing, programme presenting and acting sides, and all these artistic talents were sheltered with and maybe even shadowed by his organisational skills (completely unknown to the public) combined with enormous proactivity and high ambitions. During his presence at ČST Vladimír Dvořák created a TV entertainment development strategy that he worked on until his death. He was diplomatic and creative at the same time, and he introduced a number of very successful TV formats to feature many big names, at least those tolerated by the totalitarian regime. Vladimír Dvořák knew how to manoeuvre his way through the clearly demarcated world of communist TV broadcasting without having to make dirty compromises with the regime's officials. Moreover, although he...

The master thesis describes the development of Czech Television and Czech Radio be- tween 2005 and 2012, focusing on media policy, technology, content and attitude to the audience. It applies research output of the RIPE initiative as a theoretical basis for col- lection and interpretation of the data. RIPE, which links academia with media profes- sionals worldwide, aiming to redefine the public service remit for the 21st century, sug- gests that the political, economic, technological and social context has fundamentally changed in the last two or three decades. As a result, the original concept of public ser- vice broadcasting, established in Western Europe after the Second World War, has lost its legitimacy. It is therefore necessary for public service broadcasters (PSB) to trans- form into public service media (PSM). This means diversifying modes of distribution to new technologies besides traditional broadcasting, setting mechanisms of two-way and interactive communication with the audience, producing multimedia content exploitable on various platforms and clearly defining and justifying the value added of their offer- ings compared to those of commercial competitors. Using the method of case study, the thesis matches this conceptual framework with the situation in Czech Television and Czech...

The diploma thesis named "Do we need more information? Using of multiple media at the same time" examines the phenomen of simultaneous media usage in young audience aged 18-35 years. This thesis is based on the hypotheses of international surveys that demonstrate a new trend in consumption of media by which people use multiple media simultaneously. The aim of the thesis is to provide an insight into this issue. The first part defines basic concepts such as the media, media audience and related theories. Furthermore, international studies and their conclusions are presented, serving as a starting point for my own research. The second part presents the research methodology. The thesis makes use of a combination of a quantitative and qualitative approach, the so-called mixed research. The methodological section briefly describes the selected method - survey and an semi-structured interview. The next two sections deal with the implementation of the research itself. The sample consisted of 103 young people for the quantitative part of the survey, and 15 young people for the qualitative analysis section. The conclusion summarizes the research results and approaches each thematic area, including the possible hypotheses.

The master thesis Jan Petránek and his position in media. A biographical study. is describing life and publishing activities of journalist Jan Petránek. Text is dedicated to extensive period of time, from the birth of Petránek in 1931 up to the current year 2016. In each chapter, you can find foreword describing political and social context, which influenced not only Czechoslovakia Radio but the journalist himself. The used key methodology was oral history, conversations with Jan Petránek, research and work with the archived materials from National Archive in Prague and Archive of Czechoslovakia Radio. The biggest emphasis is focused on Petránek's work in Czechoslovakia Radio, he started to work there in 1951 until 1970, when he was fired for his activity in anti-occupation broadcasts in 1968. In the thesis, you can find information about his family, signature of Charta 77, activity in Lidové noviny and in the company Šanson - věc veřejná, established to support self-immolation of Jan Palach. Taking into account, that Jan Petránek until today, 2016, is still external contributor in Czech Radio and often guest in television programs, last chapter is dedicated to his activity after fall of communistic regime in 1989. In the attachments is possible to see wide selection of photos, family letters,...

The diploma thesis "Foreign Journalists of Czech Public Media: Comparison of the Conditions for execution of Profession" describes, maps and compares conditions for the work and life of permanent foreign journalists of public media institutions in the Czech Republic. These institutions are Czech Television, Czech Radio and Czech News Agency. After defining terms of public media, it continues by anchoring the public media in Czech legal system, a short description of history of each medium in context of foreign journalists, and the costs of operating a journalist network. Then it defines a journalist with regards to his or her profession and the necessary assumptions for doing such work. Later, foreign journalists are divided into several categories - permanent, ad hoc, freelancer, and war correspondent. Next, an operative part based on questionnaires had been sent to journalists and on two personal interviews with heads of the foreign editorial staffs of Czech Television and Czech Radio. The response rate to the questionnaires was over 60%. It investigated what kind of education current foreign correspondents have, as well as which languages they speak, their journalism career and experiences, what kind of equipment they have worked with, how often they are in contact with their central editorial...

The thesis deals with mass media and the way they treat the presentation of death and dying. Trying to find an answer to the question of whether mass media can have an impact on changing attitudes of contemporary human being to death and dying. The thesis is divided into nine parts. The first four sections form the theoretical framework and characterize today's postmodern society, typical features of contemporary human being ?s behavior, his/her perception of the world and themselfves, the influ nce of education, culture and beliefs. The thesis also deals with the position of mass media in postmodern society, and briefly describes current research on the influence of mass media on people. It mentions the most common dividing of mass media technologies into television, radio, print and the Internet. On this theoretical framework is consequently based the analysis of the presentation of death and dying in various types of media - this part of the thesis is more practically oriented and is complemented by a number of pictorial material. It tries to capture the most significant features of the presentation of death and dying on TV (news, film, advertising) and radio (news and some opinion programs), in the broadsheets and tabloids as well as on internet news, blogs and social networks and also in internet advertising. The thesis concludes that the current mass media are nearly oversaturated with the death and dy ng topic, making the viewer (reader, listener) apathetic and easily accustomed to continuously increasing greater violence. Death pictured by media is unnatural and often violent, in which significantly collides with the lived reality. Media cause devaluation of death and lower its importance, which causes declining empathy towards the diseased and dying as well as the absence of respect for the deceased.