The main objective of this thesis is to describe agenda building process in Czech news media on the example of health news. The thesis is based on the concept of agenda-setting which operates with the term "media agenda". The fundamental question of media agenda building is how and why some topics get to the news while others not. Two separate pieces of research have been conducted for the purpose of this thesis. Firstly quantitative content analysis explores how selected Czech news media report on health news during 2013. The analysis is focused on daily press Mladá fronta Dnes, Lidové noviny, Hospodářské noviny, Právo, Česká televize TV news, and Český rozhlas radio news. Secondly, interviews with journalists who are or were devoted to the health news describe media routines forming media content. The result based on the two research methods is a description of health newsgathering. Particularly, the issues in question are how health journalists receive ideas for their stories, what motivates them, who forms health news, what role plays intermedia agenda, public relations materials or human stories.

This Master's degree thesis deals with a specific area of creative industries: development of mobile applications. The aim is to identify and understand the work routines of Czech iOS developers while considering the importance of design as one of the benchmarks of mobile application quality on the Apple App Store. I mainly focus on mapping work routines of selected developers and their thinking about design in the context of Apple devices and iOS platform, assuming that Apple establishes a high standard of visual and functional qualities. I am addressing an issue of application usability not only in terms of design of the user interface, but also its functioning and more aspects of application development within the ecosystem of Czech mobile app industry. The theoretical part of my thesis subjectively describes fundamental concepts from the mobile app development field and theories related to the topic. Empirical part of the study is based on qualitative interviews with 9 Czech mobile app developers and following thematic analysis. This study can serve as an interesting resource of understanding of the work of Czech mobile app developers, how they think about design and Apple as a platform or as a solid foundation for further quantitative investigation to confirm or revise my findings.

This Master's thesis entitled "The Influence of Web Analytics on Journalism" examines the impact of web analytics on journalistic routines in the Czech Republic. The theoretical frame focuses on history of origin and development of czech online news media as well as the change of journalistic work in the environment of online media. An inseparable part of the theoretical section is also an introduction to the topic of editorial analytics. The theory of gatekeeping frames our research and helps us define specific research questions. Qualitative research was conducted using semi-structured in-depth interviews with ten journalists to answer the research questions. Results showed who is in charge of editorial analytics in newsrooms and how often are analytical tools used. Then the purpose of usage of editorial analytics was found and described in the interpretative part. In conclusion the results provided us with detailed information about the specific impact of analytics on journalistic routines including appearance of home pages, headlines and photos, selection of topics, links to other articles etc. The key findigs of this research were enriched by conclusions of similar foreign studies.

The diploma thesis " The transformation of the press releases into the media texts" deals with criteria according to what journalists make decisions, what press release should be included into the news and what should not. Since the present media studies perceive gatekeeping as a broader process of information control involving all aspects of message encoding, therefore not just a selection but also a compilation, a transmition, a formation and the timing of information transmition from a supplier to a recipient, the diploma thesis also pursues the transformation process of a press release into a media text itself. The diploma thesis is divided into a theoretical and a practical part. The theoretical part includes the gatekeeping process analysis, the pseudoevent problems analysis and news production routinization analysis. This chapter summarizes the knowledge to the topic from scholarly literature. The second and the principal part of the diploma thesis is the practical and application part. This part argues a personal and a creative approach to a chosen problem solution. The premediate defined hypothesis are being disproved or approved on the basis of a practical research. The background material for this diploma thesis are the press releases of three private companies (G-PROJECT, s.r.o., The Hlubocko -...