Thesis (Ph. D.)--University of California, Santa Cruz 2002. / Typescript. Includes bibliographical references (leaves 445-478).

PH.D., Faculty of Humanities, University of the Witwatersrand, 2011 / Through a case study of the relationship between the rural Makuleke community and the regional tourism operator Wilderness Safaris, this thesis examines the impact of tourism partnerships on community development in post-­‐ apartheid South Africa. The study considers the tourism component of the ‘Makuleke model’, a concept used frequently in academic and popular literature to refer to the community’s landmark land restitution case involving the Kruger National Park (KNP). Thirty years after experiencing a forced removal by the apartheid regime, the Makuleke community in 1998 was able to regain their lost land (the Pafuri area of Kruger National Park) and benefit from it through conservation and tourism. The Makuleke have partnered with three tourism operators, their main concessionaire being Wilderness Safaris. Their contractual agreement obliges the tourism company to pay lease fees to the Makuleke Communal Property Association (CPA) and to employ Makuleke residents. To further community development, Wilderness Safaris established a joint venture with the Makuleke CPA, and also runs an environmental education programme for children. Evidence for this thesis was collected over a two and a half year period (from May 2007 to December 2009) using three methodological approaches: archival research, participant observation and semi-­‐structured, open-­‐ended interviews. In analysing the Makuleke CPA-­‐Wilderness Safaris partnership, findings reveal that ten years after the land claim, the commended ‘Makuleke model’ is neither as conceptually coherent nor as practically successful as is commonly supposed. I argue that although the model denotes success, a closer scrutiny of its foundations, assumptions and context expose inherent forces and practices that hinder its long-­‐ term effective implementation. Influenced by post-­‐development theory, I question perceptions of equality in benefit distribution, critique the juxtaposition of traditional with modern values, and examine contestations over power within the Makuleke community. I demonstrate how these features undermine the potential for the genuine transformation and broad-­‐based social upliftment that tourism-­‐led development purposes to achieve at Makuleke. My research findings confirm post-­‐development theoretical propositions that criticise the contradictions in orthodox development procedures and call for a rethinking of the premises upon which approaches to community upliftment through tourism are generally founded.

The diversity of wildlife resources and the highly-developed trophy hunting and game ranching industry make South Africa a sought-after destination for travelling hunters. Significant economic, social and ecological benefits result from the annual visits of 16 000 hunters. These benefits, in turn, accelerate industry competition. To maintain or increase the clientele base, hunting providers should continue to manage and improve their clients’ safari experiences. This research investigated visiting hunters’ South African safari experiences by measuring their perceptions of service quality, satisfaction and behavioural intention. The results of the research could assist hunting providers in identifying areas where service expectations are not met and understanding the impact of service quality and satisfaction on clients’ loyalty. The literature study contextualised the South African trophy hunting industry within the tourism environment, the realms of wildlife tourism, and the characteristics of hunting tourism. An overview of tourism services, service quality, customer satisfaction, and behavioural intention was also provided. The resulting conceptual model hypothesised relationships among the safari experience variables (service quality, satisfaction and behavioural intention). ii The empirical data were collected by means of a mail survey, using a self-administered questionnaire distributed to 2 000 foreign hunters who had participated in a South African hunting safari at least once between 2003 and 2007. Two hundred and thirty six completed questionnaires were returned, giving a response rate of 13.2%. The majority of the hunters were male, aged between 40 and 60 years, and from the United States of America and Europe. Hunters perceived the level of service quality delivery by hunting providers to be relatively high and were generally satisfied with their South African safaris. As a result, they were willing to return for another hunting experience and were very likely to speak positively about their experiences. By performing exploratory and confirmatory factor analyses, a three-factor (augmented services, core services and supporting services) service quality construct was identified and confirmed. Multiple regression analyses found that core services was the strongest predictor of overall satisfaction; overall satisfaction was significantly related to revisit intention; and revisit intention significantly predicted word-of-mouth intention. An empirical model was accordingly constructed to replace the original conceptual model. iii It is recommended that South African hunting safari providers should: {u10007A} use the suggested measuring instrument to monitor their performance of service quality delivery on a regular basis; {u10007A} train their employees to ensure that they are knowledgeable and well prepared for field guidance and to promote ethical hunting practices; {u10007A} ensure an abundance of game and a wilderness atmosphere in the hunting area; {u10007A} conduct focus group studies to further understand the factors that shape clients’ perceptions of the safari experience; and {u10007A} invest in developing long-term relationships with existing clients.