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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Exploring the Impact of Digital Sales Playbooks on Sales Performance: A Comprehensive Analysis

Liu, Yun 07 1900 (has links)
Organizations routinely try to find ways of optimizing performance, and one of these ways is through the use of digital sales playbooks. However, not enough is known regarding whether these playbooks impact organizational performance. Consequently, the purpose of this mixed methods research will be to examine whether salespersons perceive sales playbooks to influence sales performance in an organization. In order to better understand the impact of sales playbooks, a mixed-methods approach will be adopted. Quantitative data regarding sales performance will be collected through surveys and analyzed using SPSS. To provide context to the quantitative findings, qualitative data will be collected through interviews and analyzed. The combined findings will be used to address the research questions.

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